NEW YORK, April 15 /PRNewswire-HISPANIC PR WIRE/ — The Mundial Group, a leading Latino sports marketing company, announced today that it will be changing its name to Mundial Sports Network (http://www.MundialSportsNetwork.com) and providing advertisers with a brand new robust integrated digital offering.
Widely known for publishing the hugely successful Futbol Mundial, Beisbol Mundial and Boxeo Mundial magazines with respective audited circulations of 950,000, in 2010 the company has “re-booted” to now include the Mundial Online Sports Network, Digital Magazines (aka “digi-zines”), enhanced owned and operated destinations and a forthcoming WAP mobile site.
According to founder and CEO, Felix Sencion, “Having been at the forefront of Latino sports media for nearly a decade, it made logical sense to plus-up our digital assets to complement our three broad reaching publications. During the time we’ve been in business lots of Latino sports properties have come and gone, but we’ve remained fully committed to our loyal audience and advertisers. The announcement of the Mundial Sports Network and our unique U.S. Hispanic male digital sports platform will be filling a much needed void in the marketplace.”
The Mundial Sports Network, the first ever dedicated U.S. Hispanic online sports network, will give advertisers the broadest opportunity to target Hispanic males via a multitude of premium affiliate and owned and operated Latino sports sites. In a sea of online networks, Mundial Sports Network is the first to exclusively leverage online sports destinations to aggregate Hispanic males online. In addition to the network’s unique vertical reach of 3,000,000 and growing, advertisers will be able to create customized campaigns that include sponsorships, branded entertainment opportunities and cross-platform components. The Mundial Sports Network is actively signing up new partners daily via its corporate website at http://www.MundialSportsNetwork.com.
As part of its re-booting initiative, the Mundial Sports Network is also pleased to be offering digi-versions of its Futbol Mundial, Beisbol Mundial and Boxeo Mundial magazines. Advertisers can insert rich media, audio, video, surveys and other exciting ad units into the digi-zines that will be syndicated via eBlasts, Mundial Sports Network affiliates and a variety of social media tools. Mundial’s unique Spanish-language sports content will also soon be available via a WAP Mobile site encompassing the three most popular sports among U.S. Hispanics of soccer, boxing and baseball.
“I’ve worked with Felix and Mundial for many years and they’ve always delivered terrific value in connecting brands with U.S. Hispanic male sports fanatics. It’s really exciting to see their bolstering the incredible reach of their publishing properties with even broader reaching digital assets that will truly complement one another,” said Sofia Escamilla, VP of Media at the Phelps Group.
For more information about the Mundial Sports Network, and to view the company’s brand new digital credentials online, visit http://www.MundialSportsNetwork.com/digi-creds.
Mundial Sports Network
The Mundial Sports Network (formerly The Mundial Group), is a leading Latino sports media company based in New York. Founded in 1999 by entrepreneur, Felix Sencion (voted by Crain’s as one of their “40 under 40” to watch), Mundial offers U.S. Hispanic advertisers direct access to the coveted Hispanic male sports fanatic audience through its print, digital and customized in-store solutions. Its magazines, Futbol Mundial, Beisbol Mundial and Boxeo Mundial magazines each with respective audited circulations of 950,000, are the broadest reaching Spanish-language sports magazines of their kind. Complemented online by the Mundial Sports Network and three owned and operated sites, Mundial’s ability to reach and engage U.S. Hispanic male sports fans uniquely positions the company to deliver incredible value on behalf of its advertiser partners.
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SOURCE Mundial Sports Network