SURVEY DEMONSTRATES THAT MORE THAN 80% OF HISPANICS CELEBRATE WITH A BARBECUE...

SURVEY DEMONSTRATES THAT MORE THAN 80% OF HISPANICS CELEBRATE WITH A BARBECUE AT LEAST THREE TIMES A MONTH

Hispanics enjoy grilling outdoors to promote quality time with family and friends


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Columbus, GA–(HISPANIC PR WIRE)–April 7, 2003–Like most Americans, Hispanics consider quality time with loved ones to be among the top priorities of their lives. So it is not surprising that with the onset of good weather, Hispanics take the opportunity to plan outdoor social events, such as barbecues, to spend time with family and friends.

A survey* on the grill preferences of Hispanic consumers conducted by Char-Broil finds that 80% of Hispanics grill outdoors more than 3-4 times a month. In addition, the same number of respondents said they spend this time with their relatives, proving that family remains the most important reason to barbecue for Hispanics.

“Grilling is a healthy alternative to traditional cooking because it enhances the natural flavor of foods and eliminates excess oils,” said Rob Schwing, Director of Marketing of Char-Broil. “In addition, grilling is a wonderful opportunity to prepare meals outdoors and provides an interactive and social experience for the entire family.”

The Benefits of Grilling

For Hispanics, any occasion is an excuse to invite family and friends to a barbecue. According to Diana Barrios Treviño, a representative from Los Barrios Restaurant, in San Antonio, TX, the reasons to barbecue are numerous:

–Healthy Eating – Grilling allows food to cook in its own juices

–Innovative grilling – Hispanic ingredients such as adobo and sofrito give a more Latin flavor to traditional

grilling.

–Family Togetherness – Spending time with family and friends enriches quality of life

–Entertainment – Grilling outdoors is the perfect hobby that not only promotes feelings of relaxation, it

also invites participation in a fun environment

–Convenience – Does not require extra clean-up and is easy to use

Grill Options

“Research results demonstrated that 64% of Hispanics identify gas as their preferred method of grilling,” said Rob Schwing, Director of Marketing of Char-Broil. “However, purchasing a grill is a personal decision. With a variety of options available, we encourage consumers to select the best grilling option to fit their needs.”

Below is an overview of grills available:

Charcoal: The ideal grill for the traditionalist who appreciates the authentic flavor, aroma and process associated with conventional grilling.

For charcoal enthusiasts, Char-Broil recommends the CB 940TM, a premium grill for traditional cooking over an open flame. The CB 940 TM features include a 4-wheel cart design that allows for easy mobility, cast iron cooking grates, dual wood side shelves, lower storage rack, adjustable height charcoal grate, slide out ash pan, and convenient access door to tend the fire.

Gas: Gas grills – a popular choice for modern-day grillers – are clean, convenient and offer excellent temperature control. Gas grills also offer easy clean-up, since no ashes are created in the heating process. If a natural gas installation is unavailable, the grills require an LP (Liquid Propane) tank for use.

For devotees of gas grills, Char-Broil recommends The Big EasyTM and the Char-Broil QuicksetTM Traditional.

Combination Grills: For the consumer who can’t choose between the traditional feel of a charcoal grill and the convenience of a gas grill, Char-Broil recommends the Charcoal/Gas®, the first combination grill of its kind. The Charcoal/Gas® is virtually two grills in one, converting from charcoal to gas with just a few simple steps.

Electric: Electric grills offer the easiest clean-up and are very affordable, particularly in parts of the nation where electric power is inexpensive. Electric grills are virtually hassle-free, as charcoal and propane tanks are unnecessary.

Char-Broil recommends the Patio Caddie and Patio Bistro for those shopping for electric grills. Smaller in size and without an open flame, these grills are ideal for apartments and condos.

Char-Broil is the leading manufacturer of American-made gas grills, accessories, smokers and electric grills. Based in Columbus, GA, the company is a division of W.C. Bradley & Co. For more information, visit http://www.charbroil.com.

*Char-Broil “Quantative Research Findings Hispanic”, November 2002. Char-Broil randomly selected and interviewed Hispanic adults in two markets between October and November 2002. This data was used to reflect the purchasing and grilling behavior of a sample of Hispanic consumers

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CONTACT:

Edelman Diversity Solutions

Jennifer Gordon-Conde

(212) 704-4523

or

Edelman Diversity Solutions

Arantxa Pérez

(212) 704-8128

SURVEY DEMONSTRATES THAT MORE THAN 80% OF HISPANICS CELEBRATE WITH A BARBECUE AT LEAST THREE TIMES A MONTH