Chicago, IL–(HISPANIC PR WIRE)–March 19, 2007–CMO, Inc. announced today the launch of UnBuenDoctor, a Spanish-language monthly magazine devoted to providing in-depth health news and information for Chicago Latinos. The inaugural edition of UnBuenDoctor magazine (http://www.UnBuenDoctor.com) hits newsstands March 27, 2007.
“Our mission is to empower Chicago Latinos with the latest, practical health news and to connect them to the medical resources and providers that they need,” said CMO, Inc. President and UnBuenDoctor Publisher Carlos Mauricio Olea. “UnBuenDoctor will passionately work to be that trusted local bridge between Hispanics and the doctors, resources and medicines they traditionally feel so intimidated about.”
Target Audience / Content
UnBuenDoctor is directed to Hispanic women and their family. The magazine is creating alternative opportunities for the community to learn more about available resources specifically as it relates to preventive and corrective care in three major regularly published areas: Health, Nutrition and Beauty/wellbeing.
UnBuenDoctor’s first edition features articles on Diabetes, Transplants, Kidney Care, Pediatric and Holistic Medicine among other topics. Contributing writers for the inaugural issue include Chicago’s Assistant Professor of Surgery and Director of Hispanic Transplant Program at Northwestern Memorial Hospital Juan Carlos Caicedo MD; Chief Section of Gastroenterology of Illinois Masonic Medical Center Arturo Olivera Jr. MD; pediatrician Joaquin Lopez MD; chiropractor Jorge R. Scopp MC; acupuncturist Raul Beltran Jr. OTR, L.Ac and family psychologist Ferney Ramirez Hernandez. Every issue of the magazine will include bylined articles from some of Chicago’s most prominent physicians and specialists.
Distribution Strategy is Key Strength
The magazine, which is in the 8 1/2 x 11 format, taps into a Chicago Hispanic neighborhood distribution network that covers similar are to the one Olea created when he was the associate publisher of Impremedia’s La Raza Newspaper. Major distribution points include Hispanic supermarkets, bakeries, beauty salons, spas, laundromats, insurance and lawyers offices as well as some select restaurants. Only 20% of the distribution goes to doctors/dentist offices, clinics and hospitals because the focus is on giving Latinos health information proactively.
“Our distribution strategy is one of our key strengths because that’s critical to advertisers and a large part of what I’ve made my reputation on,” said Olea who during his 14 years in La Raza helped grow the paper’s audited circulation from 40,000 to 186,000+.
Website Features Additional Helpful Resources
UnBuenDoctor is complemented by a comprehensive Spanish-language Web site (http://www.UnBuenDoctor.com) that is intuitive and very easy to navigate. The most common topics can be found at glance with links to related articles and nationally recognized organizations. For example; Articles about Diabetes will have direct links to the ADA for additional in depth info.
The Web site also has a Physician/Hospital locator with maps and a comprehensive database where visitors will be able to find a considerable amount of information regarding each physician (like education, university attended, year graduated, additional expertise and special training, etc.)
Chicago-based UnBuenDoctor magazine (http://www.UnBuenDoctor.com) is the city’s only Hispanic health publication, providing Latinos with information in Spanish about medical issues and helping them link locally to the services and resources they need to get help. UnBuenDoctor(R) is owned and published by CMO, Inc., a company owned by former La Raza Newspaper Associate Publisher Carlos Mauricio Olea.
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