‘Únete a la Onda Latina… ¡a Weber!’

‘Únete a la Onda Latina… ¡a Weber!’

Grilling contest calls for best Hispanic grillers


Palatine, IL–(HISPANIC PR WIRE)–May 4, 2007–Weber-Stephen Products Co. is launching an exciting consumer contest calling for U.S. Hispanics to demonstrate their patriotic spirit and passion for grilling by entering the “Únete a la Onda Latina… ¡a Weber!” grilling contest.

Contestants living in the U.S. can visit http://www.ondalatinaweber.com and submit an original grilling recipe and video demonstration, making a case why they should be chosen to represent their country of heritage and be selected to be a part of Weber’s Grilling Team. Entries to the contest must be submitted by 5 p.m. PST, August 18, 2007.

Based on creativity/originality, appropriateness to the theme, and clarity of expression, 20 contestants will be selected as semi-finalist winners to represent their Latin-American country of origin or descent, and the top five finalists will have their video grilling demonstrations posted online at http://www.ondalatinaweber.com for all consumers to vote and select the grand prize winner.

The grand prize winner will receive two round-trip airline tickets (value of $3,000) to a selected destination in Latin-America, a professional grilling class, and will appear in Weber’s next media publicity campaign. The top 20 semi-finalists will receive a Weber Q(TM) 220 portable gas grill and accessory packet valued at approximately $500.

“Weber appreciates Latin culture, its diversity, and its passion for grilling,” said company spokesperson John Medina. “Hispanics are proud of their roots and passionate about their heritage—this contest is a fun way to bring people together to celebrate and represent their home countries with pride.”

To enter the “Únete a la Onda Latina… ¡a Weber!” grilling contest, go online to ondalatinaweber.com and print out the Contest Entry Form. All entries should be mailed to P.O. Box 803337, Valencia, CA, 91380 and must include a completed entry form, original grilling recipe, and short video (DVD or VHS tape) demonstrating contestants’ grilling skills and stating in Spanish and/or English why they should be chosen to represent their country of heritage on Weber’s Grilling Team.

Contest entries will be accepted until August 18, 2007, and the top 20 semi-finalist winners will be selected and notified by end of September. The top five finalist videos will be posted on October 16 and online votes will be accepted until November 16. The Grand Prize Winner will be announced on Friday, November 30, 2007.

Weber-Stephen Products Co., headquartered in Palatine, Ill., is the premier manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber(R) kettle. More than 50 years later, the family-owned company remains the industry leader with its Weber(R), Weber(R) Q(TM), and Ducane(R) brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT(R)) and a content-rich website with grilling tips, techniques, and original Weber recipes at http://www.weber.com(R).

‘Únete a la Onda Latina… ¡a Weber!’