CHICAGO, ILL–(HISPANIC PR WIRE)–April 11, 2003–Unilever Home and Personal Care, a leading global consumer products company, named Annette Fonte as Multicultural Marketing Manager. In this newly created position, Fonte is responsible for driving multi-brand initiatives while helping individual brand teams develop ethnic strategies, plans and programs that support business objectives.
“Unilever has always been committed to bringing Hispanic consumers the best products and services. Now we are strengthening our commitment to be culturally relevant to our consumers by adding a dedicated management resource to develop these unique campaigns,” said Randy Quinn, vice president for brand development, Unilever Home & Personal Care.
Fonte will ensure Unilever has one repository of best practices, critical thinking and information to help brands build their businesses among these growing segments of the population. According to the University of Georgia’s Selig Center for Economic Growth and the U.S. Census, the major ethnic markets in the United States – African Americans, Latinos, and Asians – have a buying power of approximately $1.5 trillion and represent nearly 30 percent of the nation’s population.
Previously, Fonte held several brand management positions within Unilever, including relationship marketing manager, where she researched growing market segments. The insights gained in that capacity resulted the company allocating these resources to the ethnic audience in the United States.
“Ethnic marketing is a key opportunity for market expansion and to be successful we will impart our passion and knowledge of the Hispanic community across all aspects of our home and personal care consumer business,” said Fonte. “Our integrated programs reflect the changing face of America. My goal is to infuse ethnic market thinking across the organization.”
The first item under Fonte’s direction will be a national beauty campaign targeting Latina women.
Unilever is one of the world’s largest consumer products companies with annual sales of approximately $47 billion in 2002. It produces and markets a wide range of foods and home and personal care products. Unilever operates in 88 countries around the globe and employs approximately 258,000 people.
In the United States, Unilever sales were approximately $11 billion in 2002. It employs approximately 15,225 people and has 59 offices and manufacturing sites in 21 states.
The business comprises:
Home and Personal Care: Wisk, “all” and Surf laundry detergents; Snuggle fabric softener; Sunlight dish detergent; Lever 2000, Caress, Pond’s and Vaseline skin care; the Dove family of anti-perspirant, skin- and hair-care products; the Suave family of anti-perspirant, skin- and hair-care products; Axe deodorant body spray for men; Q-tips cotton swabs; Mentadent oral care products; Finesse, Salon Selectives, and ThermaSilk hair care products; and Calvin Klein, Cerruti and Vera Wang prestige fragrances.