MIAMI, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Unilever U.S. celebrated Latino trendsetters and newsmakers as the official sponsors of Hispanicize 2016 to support the Tu Twist and #100PorCientoTu programs.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7810551-unilever-hispanicize-2016/
Unilever’s U.S. food and refreshment brands kicked off Hispanicize 2016 with the launch of, Tu Twist, a campaign that celebrates Latina culinary creativity with an original web series hosted on ViveMejor.com. The webseries stars the host of Gran Hermano, Giselle Blondet, and is written by the star of Comedy Central’s Alternatino, Arturo Castro. Vive Mejor sponsored a special screening of the inaugural episode at the Hispanicize Film Festival. Hispanicize attendees were also invited to experience the Cocina Vive Mejor, a modern kitchen experience with daily meriendas (snacks) sponsored by Knorr, Hellmann’s and Lipton and an ice cream party sponsored by Popsicle, Fruttare and Breyers. Additionally, attendees had the opportunity to speak with registered dietician, Rocio Garcia on ways to make family mealtime easier and delicious.
Unilever’s U.S. personal care brands provided an intimate VIP experience with the #100PorCientoTu campaign, celebrating Latinos’ individuality and self-expression. Hispanicize attendees enjoyed the #100PorCientoTu His and Hers Style Suite where a variety of brands and experts were highlighted each day. The pampering experiences included dry hair styling for women, a men’s fashion styling and grooming experience and fitness advice. Vine influencer David Lopez hosted the #100PorCientoTu His and Hers Style Suite on Tuesday, April 5th featuring Irma Martinez, Fashion Stylist for AXE, Caress, and TRESemme with Marco Peña; Wednesday, April 6th featured Dove and Dove Men+Care with Dove Hair stylist Mario Anton; on Thursday, April 7th the #100PorCientoTu His and Hers Style Suite was hosted by international model Denise Bidot, featuring POND’s, Suave with celebrity stylist Leonardo Rocco, and Degree with fitness expert Idalis Martinez.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever’s Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
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Media Contact:
Sarah Lopez/Edelman
917.344.4658
sarah.lopez@edelman.com
