Univision.com Kicks Off 2008 with Record Traffic

Univision.com Kicks Off 2008 with Record Traffic

January Traffic Generates Double Digit Growth


SHARE THIS ARTICLE

New York, NY–(HISPANIC PR WIRE – PRNewswire)–February 20, 2008–Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., announced today that Univision.com surpassed a new milestone in January 2008 by reaching all-time high traffic levels. The website reached nearly 17 million unique browsers and 37 million visits last month, achieving year over year increases of +24% and +19%, respectively.* Univision.com continues to grow its traffic, while maintaining transparency and accuracy in traffic measurement through Media Rating Council (MRC) Accreditation. Univision.com is the longest-running MRC Accredited website in any language.

Univision.com continues to deliver innovative content and services that reach new audiences while deepening the website’s relationship with its current users. Univision.com’s comprehensive social networking service, Mi Página, and expanded local city websites in top U.S. Hispanic markets, are just some of the successful areas of the website that have shown significant increases. The website also continues to attract a large and loyal audience who visit Univision.com daily for exclusive interactivity with popular Univision TV programming, including “Amas de Casa Desesperadas” (Desperate Housewives), “El Gordo y La Flaca” (The Scoop and the Skinny) and “Al Punto” (To the Point); special events such as “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards Show), and reality based shows like “Nuestra Belleza Latina” (Our Latin Beauty), “Moda Al Rescate” (Fashion to the Rescue), and “Objetivo Fama” (Objective Fame).

“Univision.com’s strategic approach is driving growth and increasing audience interaction,” said Javier Saralegui, President, Univision Online. “We continue to partner with industry leaders in launching innovative services that give advertisers the Internet’s best and most meaningful opportunities to engage Hispanics through digital media.”

* Univision.com Traffic Analytics, MRC Accredited, Jan 2008 vs. 2007

About Univision Online, Inc.

Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit http://www.univision.net.

Univision.com Kicks Off 2008 with Record Traffic