New York, NY–(HISPANIC PR WIRE – PRNewswire)–January 31, 2008–Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., and the National Football League (NFL) announced today that they will jointly manage and operate NFLatino.com powered by Univision.com, the official U.S. Spanish-language website of the NFL.
Univision.com is Hispanic fans’ favorite destination for comprehensive and exclusive Spanish-language sports coverage. NFLatino.com expands on this exclusive sports interactivity and coverage even further. NFLatino.com is the only Spanish-language website in the United States to feature NFL video game highlights. In addition, the website includes live radio broadcasts, up-to-date stats, Hispanic player diaries, Fantasy Football and an insider’s view of all 32 teams.
“Spanish-language sports fans are already fiercely loyal to Univision.com because we offer the best content and the most interactive experience online,” said Javier Saralegui, President, Univision Online. “The addition of exclusive NFL coverage to our offerings means that advertisers need look no further when they want to reach the largest Spanish-language sports audience online.”
Brian Rolapp, Senior Vice President of NFL Digital Media & Media Strategy commented, “Increasing our reach to the important Hispanic audience and growing our Digital Media assets are two of the NFL’s most important initiatives. Univision.com was a natural choice for us to achieve both of these objectives simultaneously.”
The unveiling of NFLatino.com comes just in time for Super Bowl XLII. NFLatino.com will offer extensive coverage of the most anticipated NFL-related events in Phoenix, including exclusive video interviews from Tazón Latino II, a flag football stand-off between Latino celebrities and former NFL stars. As part of the Pepsi Música Super Bowl Fiesta, the website will feature an interview with the popular music group, RBD. In addition, NFLatino.com will feature exclusive U.S. Spanish-language video highlights of Super Bowl XLII.
About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at http://www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, visit http://www.univision.net.
The National Football League is America’s most popular sports league. Founded in 1920, hallmarks of NFL success include extensive revenue sharing, competitive excellence, strong franchises across the board, and national and international distribution. The NFL is the industry leader on a wide range of fronts, according to Business Week magazine, which calls the NFL “one of America’s best-run businesses.”