Univision #4 Network in Primetime for Entire February Sweep Beating CBS and...

Univision #4 Network in Primetime for Entire February Sweep Beating CBS and CW among All Adults 18-34

Beats ABC, CBS, NBC or FOX on 9 out of 10 nights


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Miami, FL–(HISPANIC PR WIRE – PRNewswire)–February 27, 2008–With one day to go in this all important February sweep period, Univision ranks as the #4 broadcast network in primetime beating CBS and CW among Adults 18-34. It also ranked as the #1 network on three nights, and outdelivered ABC, CBS, NBC or FOX on 25 out of 27 nights, or 93% of the sweep period for the same demo, and 10 out of 27 nights, or 37% of the time among Adults 18-49.

According to the Nielsen Television Index (NTI), Univision has also once again ranked as the 5th broadcast network in primetime among Adults 18-49, that’s for all viewers, not just Hispanic — beating the other broadcast and cable networks to get there.

In addition, Univision had the youngest median age (tied with Azteca America) among all broadcast networks in primetime:

Network – Median Age*

UNIVISION – 33

AZTECA – 33

TELEFUTURA – 34

CW – 35

TELEMUNDO – 36

FOX – 43

MNT – 44

ABC – 49

NBC – 49

CBS – 53

Univision’s powerhouse primetime lineup of blockbuster novelas, evening talk, investigative newsmagazine, sports and musical specials was instrumental in cementing its position amongst the Big 5 broadcast networks.

PROGRAM HIGHLIGHTS

— The extraordinary popularity of its 8pm novela “Al Diablo con los Guapos” (Down with the Beautiful) helped Univision rank as the country’s #2 network beating ABC, CBS, NBC and CW for the Monday-Friday 8 p.m.-9 p.m. time period among Adults 18-34 (1.7 million), Teens 12-17 (392,000) and Kids 2-11 (871,000).

— All five weeknight editions of “Al Diablo con los Guapos” ranked among the Top 25 regularly scheduled programs among ALL Adults 18-34 during the February sweep and beat such English-language programs as:

– ABC’s “Supernanny,” “Eli Stone,” “Lost,” “Brothers & Sisters,” “America’s Funniest Home Videos,” “Dance War,” “Wife Swap” and “Cashmere Mafia”

– CBS’s “Two and a Half Men,” “How I Met Your Mother,” “The New Adventures of Old Christine,” “CSI,” “Big Brother,” “Jericho,” “Welcome to the Captain,” and “CSI: Miami”

– NBC’s “Celebrity Apprentice,” “Lipstick Jungle,” “The Office,” “Medium” and “Law and Order”

– FOX’s “Are You Smarter Than a 5th Grader? ,” “House,” “Cops 2,” “AMW: America Fights Back” and “Cops”

– Every CW program including “America’s Next Top Model,” “One Tree Hill” and “Smallville”

— Univision captured the #4 rank among Adults 18-34 (1.3 million) with the help of “Pasión” (Passion) for the Monday to Friday 9 p.m. to 10 p.m. time period.

— While the most recent broadcasts of the Academy and Golden Globe awards saw significant audience declines ranging from –22% to -81%, Univision’s Thursday, February 21st telecast of the 20th Edition 2008 “Premio Lo Nuestro” Latin music awards realized increases in virtually every major demo. Reaching 12.3 million viewers 2+, the highest ever for any “Premio Lo Nuestro” telecast, it made Univision the #2 network for the entire night among Adults 18-34. Versus last year’s telecast, “Premio Lo Nuestro 2008” saw the following average audience gains:

– +11% among Adults 18-34

– +3% among Adults 18-49

– +6% among Adults 25-54

– +14% among Women 18-34

– +4% among Women 18-49

– +10% among Women 25-54

– +7% among Men 18-34

– +2% among Men 18-49

— Univision’s live telecast of the U.S.A. versus Mexico soccer match on Wednesday, February 6th was seen in its entirety or in part by 9.2 million viewers and averaged nearly 5.1 million Total Viewers, beating ABC, CBS, NBC and CW for the entire night among Adults 18-34.

— Univision’s broadcast of the Texas Democratic Presidential Debate on Thursday, February 21st (11:30pm ET/PT), averaged an audience of 1.5 million Total Viewers 2+ and was seen in its entirety or in part by nearly 3.2 million Total Viewers and significantly outdelivered the average of the previous English-language debates broadcast thus far on ABC, CNBC, CNN, FOXNC, MSNBC and PBS among Adults 18-49 by +10% (890,000 versus 808,000).

Source: NTI, February 2008 Sweep to Date (1/31/08-2/25/08, Tuesday 2/26/08 based on Fast Affiliates). *Median Age is based on 1/31/08-2/25/08. U.S.A. vs. Mexico and 2008 Premio Lo Nuestro reach figures are based on a 6+ minute qualifier. Texas Democratic Presidential Debate based on Fast Nationals.

Locally, Univision stations enjoyed equally impressive February sweep results:

Primetime Highlights

— Univision ranked #1 in Los Angeles during primetime among Adults 18-49, Adults 18-34 and Adults 25-54. In addition, Univision also posted the #1 position in primetime in Houston and Dallas among Adults 18-34.

— Among Adults 18-34, Univision posted 7 of the top 10 shows during primetime in Los Angeles, 9 of the top 10 in Houston and 7 of the top 10 shows in Dallas.

— Univision’s “Al Diablo con los Guapos” beat Fox’s “American Idol” among Adults 18-34 in Los Angeles and Houston.

— Univision’s USA vs. Mexico International Friendly soccer match ranked as the #1 program in primetime among Houston Adults 18-34, beating ABC’s Academy Awards and Fox’s American Idol.

— Univision stations in major markets saw viewership increases year-to-year during primetime: in Los Angeles (+2%), New York (+59%) and Dallas (+4%) among Adults 18-34; in Dallas (+9%) among Adults 18-49 and in San Francisco (+6%) and Austin (+7%) among Households.

Broadcast Primetime definition: ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT

Local News Highlights

— Univision stations delivered the #1 6pm (5pm CT) Early Local News among Adults 18-34 in Los Angeles, New York, Chicago (tie), Houston, Dallas and San Francisco (tie); and among Adults 18-49 in Los Angeles, Houston, Dallas and San Francisco.

— Univision stations delivered the #1 11pm (10pm CT) Late Local News among Adults 18-34 in Los Angeles, Houston, Dallas and San Francisco; and among Adults 18-49 in Los Angeles and Houston.

— Univision stations posted the record-breaking local news viewership for February Sweeps in many key markets:

– Among New York Households, Adults 18-34, Adults 25-54 and Person 2+, WXTV posted the station’s highest-ever February local news viewership at 11pm since 2005.

– Among Chicago Adults 18-34 and Person 2+, WGBO posted the station’s highest-ever February local news viewership at 5pm since 2005.

– Among Dallas Households, Adults 18-34, Adults 18-49, Adults 25-54 and Person 2+, KUVN posted the station’s highest-ever February local news viewership at 5pm since 2006.

– Among San Antonio Households, KWEX posted the station’s highest-ever February local news viewership at 10pm since 2000. KWEX also posted the station’s highest-ever February local news viewership at 5pm since 2002.

– Among Austin Households, KAKW posted the station’s highest-ever February local news viewership at 10pm since the launch of the newscast in 2004.

Local news definition: Early – M-F 6-6:30pm E/PT, M-F 5-5:30pm CT; Late – M-F 11-11:30pm E/PT, M-F 10-10:30pm CT

*People Meter books used in New York (Feb’05-Feb’08), Chicago (Feb’05-Feb’08), Dallas (Feb’06-Feb’08)

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit http://www.univision.net.

Univision #4 Network in Primetime for Entire February Sweep Beating CBS and CW among All Adults 18-34