Univision to Present First Annual ‘Tecate Premios Deportes’ Awards Celebrating Hispanic Athletic...

Univision to Present First Annual ‘Tecate Premios Deportes’ Awards Celebrating Hispanic Athletic Accomplishments

Hispanic America's #1 Network for Sports and Cerveza Tecate Launch This Summer's Inaugural Tribute


MIAMI, May 15 /PRNewswire-HISPANIC PR WIRE/ — Univision, the most-watched Spanish-language television network in the country, announced plans to broadcast the “Tecate Premios Deportes” Sports Awards, with this country’s leading imported Mexican cerveza as the show’s title sponsor. A star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers and other luminaries will honor the character and sportsmanship of Hispanic athletes and is scheduled to air on July 20, 2008.

As the Spanish-language broadcast home to the top Hispanic sports tournaments in the world, including the FIFA World Cup, Univision will be broadcasting a world-class production celebrating top Hispanic athletes that will take place in front of a live audience from the historic Pasadena Auditorium in Pasadena, California.

This gala red carpet event will feature ten award categories and tributes to some of the most important athletes of our time. Categories include the North American Soccer (Mexican and American Leagues) Best 11; the North American Soccer Player of the Year; Best Hispanic Boxer; Baseball Hispanic All-Star Team; Baseball Hispanic Player of the Year; Basketball Hispanic Player of the Year; American Football Hispanic Player of the Year; the Legends Award; and the Tecate Athlete of the Year award, which will be given to the Male athlete that rose to the top of his sport in 2007. Consumers will also have the opportunity to vote online through Unvision.com for Best Hispanic Female, Best Hispanic Male Athlete of the Year, All-Star Soccer Team of the Year, and All-Star Baseball Team of the Year.

“No one is more passionate about their sports heroes than Hispanic sports fans,” said David Downs, president of Univision Sports. “And as this country’s #1 destination for Hispanic sports fans, Univision is proud to team up with Tecate to recognize the monumental accomplishments of our favorite athletes.”

“We are proud to be the title sponsor for the inaugural Tecate Premios Deportes, which will recognize and celebrate the exceptional talent and accomplishments of Hispanic athletes,” said Carlos Boughton, brand director of Tecate Brand Equity for Heineken USA. “These individuals possess the qualities of our target audience; they embody the character and perseverance needed to succeed in this country. The Tecate Premios Deportes gives us yet another opportunity to strengthen our connection with our consumers through their passion for sports and celebration of Hispanic role models.”

An academy of professional and ex-professional athletes and sports writers, including famed boxer Oscar de la Hoya, popular Mexican ex-soccer goalie Jorge Campos, ex-football great Tony Casillas, NFL Hall of Fame Recipient Anthony Muñoz, former Mexican soccer coach Jesus Bracamontes, and President of the UANL Tigres Enrique Borja, will nominate and select the most accomplished active Hispanic athletes in the various sports categories. In order to be eligible for these awards, athletes must have participated in a televised professional sport in the U.S. during 2007. Judging criteria will be based on the athlete’s statistical excellence; cumulative impact on their team and in the sport; and their reputation as a role model for the Hispanic community.

In an effort to bring sports aficionados even closer to their heroes, cerveza Tecate and Univision will open the doors to the Pasadena Auditorium and invite them to attend the live show. Fourteen hundred seats will be made available to the public, with ticket sale details to be announced at a later date.

For production or talent inquiries, contact David Chavez at dchavez@premiosdeportes.com.

About Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com . Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit http://www.univision.net .

About FEMSA/Heineken USA

In 2004, Heineken USA and FEMSA Cerveza reached an agreement that made Heineken USA the sole and exclusive importer, marketer and seller of FEMSA’s beer brands in the United States. Under the terms of the agreement, Heineken USA assumed responsibility for the marketing, sales and distribution of the beer brands Dos Equis, Tecate, Sol, Carta Blanca, Bohemia and the new Tecate Light, across the United States. In April 2007, an extended ten-year agreement was finalized between Heineken USA and FEMSA, which became effective January 1, 2008.

Headquartered in White Plains, New York, Heineken USA Inc., the nation’s premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world’s most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit http://www.EnjoyHeinekenResponsibly.com .

Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world.

FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, São Paulo and Buenos Aires. FEMSA’s manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to http://www.femsa.com .

Univision to Present First Annual ‘Tecate Premios Deportes’ Awards Celebrating Hispanic Athletic Accomplishments