NEW YORK, Feb. 22 /PRNewswire-HISPANIC PR WIRE/ — Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced plans to launch a new online and mobile “Novelas y Series” (Novelas and Series) channel later this year on Univision.com. This launch follows the website’s successful originally produced webnovela, “Vidas Cruzadas” (Crossed Lives).
“Building on the success of our originally produced webnovela, ‘Vidas Cruzadas’, the launch of this new dedicated online and mobile Novela channel clearly demonstrates our commitment to providing U.S. Hispanics with the best possible interactive entertainment experience,” said Kevin Conroy, president of Univision Interactive Media, Inc. “We have significantly increased our focus on the importance of video and we are excited about the opportunity to offer our online and mobile audience high quality novela programming from leading content producers around the world.”
Univision.com’s new channel will include premier third-party content from Azecta America, RCN Television, and Dori Media Group, as well as original programming from Univision Interactive Media. Programs from Univision Networks’ top shows and special events will also be featured. Users will be able to access the video on both online and mobile platforms. As a hub for novela enthusiasts, the channel will also include the latest novela news, celebrity gossip, behind-the-scenes footage and message boards on a dedicated section co-branded with Dori Media Group.
Conroy adds, “The launch of the”Novelas y Series’ channel will expand the deep multimedia experience that Univision offers to today’s Hispanics, reaching them wherever and however they consume content.”
In addition to “Vidas Cruzadas” (www.vidascruzadas.univision.com), which has generated more than 2.5 million U.S. video streams to date and is one of the website’s top two most watched online properties ever, Univision Interactive Media has had resounding successes across its recent video offerings. Last year’s live streaming of the Paz Sin Fronteras concert with Juanes (www.paz.univision.com) set new records and is now our largest live streaming event ever. During the fourth quarter, video searches increased 104 percent following the launch of Univision.com’s new Video Search powered by Truveo (www.video.univision.com). The new video search allows users to search, view and comment on millions of videos from around the Web without leaving Univision.com.
Source: Univision.com Worldwide Traffic Analytics, 2008 & 2009
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.