RALEIGH, NC.–(HISPANIC PR WIRE)–May 6, 2003–Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the United States, today announced that it has purchased full-power television station WKFT in the Raleigh-Durham-Fayetteville DMA from Bahakel Communications, Inc. The acquisition expands Univision’s geographic reach to the burgeoning Hispanic community in North Carolina through the State’s first full-power Spanish-language television station. The addition of WKFT, which will become WUVC on June 1, 2003, expands the number of Univision’s owned-and-operated full-power stations to 32 in 23 markets nationwide. Univision currently reaches 97% of the nation’s 37 million Hispanics.
“We’re thrilled to enter this rapidly-growing market and become a much-needed Spanish-language media outlet for Hispanics in North Carolina,” said Maria Montaño, the station’s General Manager, formerly station manager of Univision owned-and-operated station WUVP in Philadelphia. “Since our decision to enter the market, we have experienced an overwhelmingly positive response from both Hispanic and non-Hispanic residents, which we see as an indication of how valuable our services will be to this community.”
According to U.S. Census data, North Carolina has one of the fastest growing Hispanic populations in the country. The Raleigh-Durham-Fayetteville market currently has 156,000 Hispanic residents. This Hispanic hyper-growth market grew 390% since 1990, making it one of the top five growth markets in the nation.
Michael D. Wortsman, Co-President Univision Television Group, Inc. said, “This is an excellent opportunity for Univision to expand its already unparalleled distribution and bring North Carolina’s Hispanic community the award-winning and culturally-relevant programming and information to meet its needs.”
Univision Network programming is scheduled to begin broadcasting on WUVC on June 1, 2003, from a new, state-of-the-art tower in Sanford, North Carolina. Prior to becoming a Univision owned-and-operated station, WKFT was an independent station broadcasting English-language syndicated programming.
The Univision Television Network is the nation’s most-watched Spanish-language broadcast television network and the fifth most-watched full-time network overall, competing head-to-head with the English-language television networks in primetime seven nights a week. The Univision Network reaches 97% of U.S. Hispanic television households through 72 broadcast affiliates and 1,443 cable affiliates.
As the first and foremost Spanish-language broadcast television network in the U.S., the Univision Network attracts more Hispanics during each broadcast hour than any other network – English or Spanish – language. Each day, more Hispanics watch the Univision Network in every daypart than ABC, CBS, NBC, FOX and Telemundo, combined. As Hispanic America’s Home of the Stars, the Univision Network consistently broadcasts the 25 most popular shows among all Hispanics.
Univision also announced that Lizette Cruz-Watko will join WUVC as its Community Affairs Coordinator. Cruz-Watko has been an active member of the Hispanic community in North Carolina for over 12 years and currently sits on the board of numerous non-profit organizations. She is also responsible for having launched the first Spanish-language newspaper in North Carolina.
Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, the new 24-hour general-interest Spanish-language broadcast television network reaching 75% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 29 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label, and a 50% interest in Mexican based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier internet company in the U.S. Hispanic market located at www.univision.com. Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.
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Stephanie Pillersdorf/Brooke Morganstein