Univision Beats ABC, CBS, NBC, or FOX on One out of Every...

Univision Beats ABC, CBS, NBC, or FOX on One out of Every Three Nights Among All Adults 18-34

Once again among Top 5 Networks


SHARE THIS ARTICLE

Miami, FL–(HISPANIC PR WIRE)–February 28, 2007–With one day to go in this all important February sweep period, Univision outdelivered ABC, CBS, NBC or FOX on 11 out of 27 nights, or 41% of the sweep period, among Adults 18-34.

According to the Nielsen Television Index (NTI), Univision has also once again ranked as the 5th broadcast network in Primetime among all key demos including Total Persons 2+, Adults 18-34 and 18-49, and Teens 12-17, that’s for all viewers, not just Hispanics — beating the other broadcast and cable networks to get there.

Univision’s powerhouse Primetime lineup of blockbuster novelas, evening talk, investigative newsmagazine, sports and musical specials was instrumental in cementing its position amongst the Big 5 broadcast networks. The extraordinary popularity of its 8pm novela “La Fea Más Bella” (The Prettiest Ugly Girl) established Univision as the country’s #3 network among All Adults 18-34 Monday through Friday in its time period and outdelivered such popular programs as NBC’s “Law & Order,” “Las Vegas,” and “Friday Night Lights,” CBS’s “Cold Case,” “NCIS,” and “The Unit;” and ABC’s “Boston Legal” and “America’s Funniest Home Videos,” among others.

Also during this competitive sweep, Univision’s broadcast of the 19th Annual “Premio Lo Nuestro” Latin Music Awards reached 11.4 million total viewers, and was the most-watched edition of the popular broadcast ever among Total Persons 2+, Households, and Teens 12-17.

Another ratings highlight for the period was the telecast of the U.S.A. vs. Mexico soccer match on February 7, which reached a total of 9.7 million viewers and was the #2 most-watched Spanish-language sportscast in history. The highly-anticipated match-up beat every Super Bowl game among Hispanic Adults 18-49, Men 18-49, and Total Persons 2+.

“Once again, Univision has shown its ability to attract an audience of the size and scale of the Big 4 networks,” said Alina Falcón, Executive Vice President and Operating Manager of the Univision Network, “and provides advertisers an unparalleled vehicle for reaching this country’s most dynamic and fastest growing consumer segment.”

Additionally, Univision delivered more than four times the Primetime audience of Spanish-language competitor Telemundo.

Locally, Univision stations enjoyed equally impressive February sweep results.

— In Los Angeles, Univision’s KMEX was #1 in the market, beating all other stations among Adults 18-34 and Adults 18-49, in Primetime, Daytime, Early and Late News, and Total Day.

— In Dallas, Univision’s KUVN was #1 in the market, beating all other stations among Adults 18-34 during Primetime, Daytime (tie), Early and Late News, and Total Day.

— In San Francisco, Univision KDTV was also #1 for Adults 18-34 in Daytime, Early and Late News, and Total Day, and #1 for Adults 18-49 in Early News.

— In Chicago, Univision’s WGBO was #1 for Adults 18-34 in Early News.

— In New York, Univision WXTV was #1 for Adults 18-34 in Early News (tie).

Source: NTI (2/01/07-2/27/07), NSI (2/1/07-2/27/07)

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit http://www.univision.net.

Univision Beats ABC, CBS, NBC, or FOX on One out of Every Three Nights Among All Adults 18-34