Miami, FL and Washington DC–(HISPANIC PR WIRE)–August 20, 2007–Univision Communications Inc., the nation’s leading Spanish-language media company, announced today that it has partnered with the American Red Cross to assist in fundraising efforts aimed at helping those in need due to the devastation resulting from the recent catastrophic earthquake in Peru. Univision has enlisted its national and local television and radio assets, as well as its online platform in order to reach Hispanic Americans interested in contributing to these efforts.
As part of the massive, multi-platform effort, the Univision networks are taking full advantage of their cross-promotion capabilities to promote the fundraising efforts through public service announcements (PSAs) and special reports. The special programming is airing on some of the networks most popular programs, including: Univision’s “Sábado Gigante” (Giant Saturday), “Despierta América” (Wake Up America), and “Primer Impacto” (First Impact); TeleFutura’s “Escándalo TV” (Showbiz TV) and “El Show de Mónica” (Monica’s Show); and Galavisión’s “Decorando Contigo” (Decorating With You). The networks are also mobilizing their sports properties to include “Fútbol Liga Mexicana” (Mexican Soccer League), “Contacto Deportivo” (Sports Contact) and “Republica Deportiva” (Sports Republic). In addition, Univision Network’s national newscast, “Noticiero Univision,” continues to keep the U.S. Hispanic community informed with up-to-the-minute coverage.
“The devastation in Peru has hit very close to home for many of our viewers and listeners. We feel that it is extremely important for us to provide our audience with an effective vehicle through which to lend both moral and financial support to their family, friends, loved ones and compatriots in Peru during this time of need,” said Joe Uva, Chief Executive Officer of Univision Communications Inc. “Combining the reach of Univision with the dedication and outstanding leadership of the American Red Cross, we hope to be able to meaningfully lend to the disaster relief efforts in Peru.”
“The American Red Cross is honored to join Univision to provide people across the nation a channel for their compassion, enabling them to help the people of Peru recover from this devastating disaster,” said Mark W. Everson, President and CEO of the American Red Cross. “Our humanitarian mission is fueled by generous donations and partnering with Univision will enable the Red Cross to provide the people of Peru with help and hope as they recover from the recent earthquake.”
In its multi-platform efforts, Univision is featuring the following Spanish-language toll-free phone number (1-800-842-2200) set up by the American Red Cross for this cause. Additional efforts include:
Television: Univision has produced on air public service announcements (PSAs) featuring Univision’s talent that encourages viewers to make a donation to the American Red Cross. The PSAs are airing on all three Univision Television Networks – Univision, TeleFutura and Galavisión. In addition, Univision continues its extensive news coverage across its three television networks.
Radio: RadioCadena Univision has also produced on air PSAs featuring Univision Radio talent that encourages listeners to make a donation to the American Red Cross. In addition, RadioCadena Univision continues its extensive news coverage as well as special segments on public affairs programs.
Online: Univision Online has created a special section of its website accessed through Univision.com (Uniclave: Terremoto en Peru) to house all earthquake-related coverage, essays, testimonials, photos and video. The site features a link to the American Red Cross website to facilitate donations. Univision.com encourages users to post names of missing relatives/friends as well as personal stories on its bulletin boards.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http//www.univision.net.
About the American Red Cross
The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.
For more information visit, http://www.Cruzrojaamericana.org