NEW YORK, Sept. 16 /PRNewswire-HISPANIC PR WIRE/ — Univision Communications, Inc., the nation’s leading Spanish-language media company, announced today the launch of a comprehensive initiative in celebration of Hispanic Heritage Month to salute Hispanic American veterans and those serving in the armed forces. “Nuestros Heroes” (Our Heroes) features an extensive series of moving vignettes designed to recognize the valor and achievements of Hispanic men and women who have distinguished themselves in the U.S. Armed Forces throughout American history.
“Hispanics have a strong tradition of serving our country honorably,” said Joe Uva, chief executive officer, Univision Communications Inc. “This campaign provides a window into the tremendous contributions of the millions of Hispanic Americans who have served our country and is one small way that the Univision family is saying thank you.”
Hispanics have served in every war since the founding of America. Today, nearly 11 percent of soldiers serving in the U.S. Armed Forces are of Hispanic origin and according to the U.S. Census there are more than one million Hispanic veterans. The Department of Veterans Affairs reports that up to 500,000 Hispanics fought in World War II. Hispanics also served in unprecedented numbers during the Vietnam War, where one in two Hispanics who went to Vietnam served in a combat unit, one in three was wounded in action and one in five was killed.
Vignettes from the “Nuestros Heroes” campaign will premiere as program content on Univision’s popular morning program “Despierta America” (Wake Up America) and will immediately transition into stand alone capsules.
“Nuestros Heroes” will showcase a range of decorated soldiers, from the three surviving Hispanic recipients of the Medal of Honor, the highest award for valor in action against enemy forces which can be bestowed upon a soldier; to recipients of the Purple Heart, awarded to soldiers who are wounded or killed in battle. Univision produced and developed the vignettes which will air through the end of the year with support from the U.S. Army and Sears.
In September 1968, Congress authorized the proclamation of National Hispanic Heritage Week, which in 1988 was expanded to a month long celebration from September 15 through October 15. America celebrates the culture and traditions of people who trace their ancestry to Mexico, Spain and the Spanish-speaking countries of the Caribbean, Central America and South America. September 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and 18, respectively.
About Univision Communications, Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net.