New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–March 5, 2007–Starting today at 1:30 EST, US Latinos have a new network and media community with V-me (pronounced veh-meh), the first national Spanish-language television network presented by public television stations. V-me, a 24-hour digital broadcast service carried on basic digital cable and satellite, launches in 28 million homes, and in markets with more than 60 percent of all US Hispanic households.
V-me (from the Spanish veme, meaning see me) entertains, educates and inspires families in Spanish with a youthful, contemporary mix of original productions, exclusive premieres and acquisitions, and popular public television programs specially adapted for American Latinos.
Headlining V-me’s primetime schedule is the network’s flagship original program, Viva Voz – a nightly interview program where a variety of hosts, newsmakers and celebrities speak in free and open forum about current affairs and social issues affecting Latinos and society as a whole.
Reflecting the diversity of the national Hispanic community, the hosts of Viva Voz will cover different areas of expertise as well as countries of origin. The first three weeks feature award-winning Uruguayan-born journalist Jorge Gestoso, Mexican author / interviewer Leon Krauze, and Emmy-award winning anchor / producer Rafael Pi Roman, a native of Cuba.
The guest list is just as varied — from Oscar-nominated actress Adriana Barraza to Secretary General of the Organization of American States Jose Miguel Insulza; from legendary norteño group Los Tigres del Norte to Rosita the Latino Muppet from Sesame Street; from Salsa star India to a roundtable discussion on the Future of Cuba. Viva Voz is a destination for anyone who needs to speak to or listen to America’s Latino community.
“Viva Voz is a microcosm of the entire V-me network,” said Carmen Direnzo, President of V-me. “It speaks with many accents; it cuts across family, home, politics and entertainment, and gives guests an opportunity to reveal new facets about their lives and work.”
V-me’s programming is organized into kids, lifestyle, factual, and movies and specials.
V-me Kids — Growing and Playing
For parents and caregivers, public TV means quality pre-school programming. V-me builds on this tradition, devoting 36 hours a week to creating a healthy, positive environment, where preschool children can learn and have fun in Spanish.
“At a time where there is so much concern about the quantity and quality of children’s television in mainstream Spanish media, V-me is proud to be the first national network devoting its entire kid’s programming offer to world-class educational pre-school content,” said Guillermo Sierra, SVP and Chief Content Officer for V-me.
V-me’s pre-school programming comes from international leaders in quality including HiT Entertainment, Alliance Atlantis, Sesame Workshop, Thirteen / WNET New York and Cromosoma. The network will be supporting its on-air content with educational online resources for kids and parents and local activities in collaboration with its presenting stations. Featured programs include:
— Jim de la Luna / Lunar Jim – The international hit series, in 3D animation, makes its US TV premiere on V-me. Astronaut Lunar Jim lives on the moon, and like a typical pre-schooler, experiences many things for the first time. Focusing on the fun of exploration and inquiry, the series promotes active “pre-science” learning through important life skills like observing, asking questions, persistence, creativity and cooperation with others
— Las Tres Mellizas Bebes / The Baby Triplets – For nearly 25 years, the adventures of Ana, Teresa and Helena, the mischievous Baby Triplets, have delighted readers in over 35 languages. In this new animated series making its U.S. premiere, Spanish-speaking kids will enjoy the high-spirited fun, as they learn vocabulary, language skills and social development.
— Los Pies Magicos de Franny / Franny’s Feet – The award-winning international hit for 4 to 7 year olds makes its debut in Spanish for U.S. Latinos. In each episode Franny slips on a pair of shoes and asks, “Where will my feet take me today?” The answer can be the African Savannah, a Mexican fiesta, or a tea ceremony in Japan. The series encourages children to expand their global awareness, as science and vocabulary development are woven into delightful storytelling.
— Connie La Vaquita / Connie the Cow – Loveably curious Connie, her family and animal friends invite preschoolers to observe, listen, compare and contrast, draw conclusions, and develop awareness of living things with stories, discoveries and interactive games
— Plaza Sesamo, the acclaimed Spanish-speaking counterpart of Sesame Street, delights children with animation, live action, original music and unforgettable characters that teach basic verbal and math concepts, and help kids gain a better understanding of the world around them.
V-me Lifestyle — Living and Changing
Starting the day, and on afternoons and weekends, V-me’s diverse lifestyle line-up reflects the high interest among Latinos for content relating to health, parenting, nutrition, travel, food, home, design, self-improvement, sports and more. Featured programs include:
— Aire Yoga A V-me original series puts well-known Spanish actress and yoga instructor Anna Silvetti in beautiful natural locations around Miami, focusing on wellness as well as fitness, and helping viewers start their day with serenity and balance.
— Los Niños en su Casa The Peabody Award-winning series by V-me station partner KCET Los Angeles, finds a national platform on V-me. Developed especially for Latinos and focusing on the first five years of life, the series helps parents and caregivers prepare children for kindergarten and beyond; sharing child-development strategies for today’s bi-cultural, bi-lingual families.
— Una Mirada A. / Visions of… Each week, viewers are treated to a stunning hi-def journey to destinations like Italy, Provence, Greece, Puerto Rico, London and more.
— Los Ineducables / The Unteachables Who’s really failing – our kids or our schools? Teachers, psychologists and youth workers change troubled students’ lives forever in this dramatic, educational reality series.
V-me Factual & Current Affairs – Exploring and Expressing
V-me’s primetime line-up presents intelligent entertainment and opinion, with content developed, selected and adapted for American Latinos covering current affairs, history, science, biography, and natural history. In addition to Viva Voz, featured offerings include:
— Creencias / Religion & Ethics From Enron to Al Qaeda, timely features and profiles examine how faith and values shape the news, in a specially adapted version of the award-winning Religion & Ethics series, hosted for V-me by Marlene Fernandez, former Bolivian Ambassador to the US, and CNN International Washington Bureau Chief.
— La Plaza: Conversaciones con Maria Hinojosa The Emmy Award-winning journalist and author conducts provocative, in-depth interviews with major US Latino artists, writers, activists and civic leaders in a special V-me co production with WGBH.
— Natural History With acclaimed series from BBC Worldwide, National Geographic and Thirteen / WNET New York, V-me offers a nightly hour of the world’s best nature programming.
V-me Movies & Specials – Celebrating and Enjoying
Today’s Latin cinema reveals new faces, new voices, and new definitions of what it means to be Latino.
V-me en Pantalla presents contemporary Spanish-language films every night – closed captioned in English for non-Spanish speakers.
V-me’s weekly entertainment specials feature international concerts, and performances in the arts, pop culture and more.
“Our national research shows that Latino families across the spectrum are asking for more choices and higher quality,” said John Begert, SVP and Chief Marketing / Branding Officer for V-me. “V-me fills that need, and at the same time creates a special environment for corporations looking to connect with the national Hispanic community through sophisticated TV and web content, educational programs, and events with our presenting public TV stations.”
V-me is a new national network partnered with public TV that entertains and educates America’s Latino families in Spanish with a lively mix of original and exclusive programs: kids, lifestyle, nature, science, history, current affairs, music, arts, and nightly movies. The 24-hour digital broadcast network is presented by public television stations and carried on basic digital cable and satellite. V-me is the first venture announced by newly formed media production and distribution company, V-me Media Inc. To find out more visit http://www.V-me.tv
About V-me Media, Inc.
V-me Media, Inc. is a media company formed to create and distribute the best quality content for Hispanics in the U.S. and internationally. The company is a partnership of PBS flagship, Thirteen / WNET New York, and private investors, led by The Baeza Group and including Syncom Funds, both of which specialize in investing in media companies to reach underserved markets.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in