Oakland, CA–(HISPANIC PR WIRE)–August 31, 2006–This summer, Dreyer’s is awarding 30 deserving Southern California neighborhoods with free ice cream parties as part of its La Cuadra Comparte con Dreyer’s program. Each winner will receive a doorstep delivery of Dreyer’s Slow Churned(R) Ice Cream and all the supplies for a fun, memorable and easy-to-organize party.
“We were thrilled to hear we won. It’s a great way to bring our neighbors together for a fun evening and enjoy Dreyer’s ice cream,” said Juanita Casas, one of lucky winners from Montebello, CA.
As part of La Cuadra Comparte con Dreyer’s summer-long program, consumers were asked to explain why their neighborhood is unique and deserving of an ice cream block party for up to 100 neighbors. Some of the responses included:
My neighbors are very giving and I’d like to show my appreciation to them with a free Dreyer’s Ice Cream block party – Janeth Gomez, Los Angeles, CA
Dreyer’s will give my block an opportunity to better know each other during the hot summer – Mayra Deniz Lopez, Santa Ana, CA
Our neighborhood is filled with many good children and this is a great opportunity to reward them with a free Dreyer’s Slow Churned Ice Cream party – Noelia Garcia, San Diego, CA
Celebrity Chef LaLa will serve as spokesperson for Dreyer’s Slow Churned Ice Cream and will make media appearances throughout Southern California to show families delicious desserts made with Dreyer’s Slow Churned Ice Cream. Chef LaLa will also be making surprise appearances at the Dreyer’s neighborhood block parties where she will dish-up fun recipes with the local residents.
With more than 30 delicious Slow Churned(R) flavors like Butter Pecan, Caramel Delight and Cookies ‘n Cream, ice cream lovers will have plenty to choose from this summer.
Dreyer’s Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer’s in the United States include Grand, Slow Churned(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Butterfinger(R), Toll House(R), Carnation(R), Dibs(TM), Push-Up(R), Frosty Paws(R), Dole(R), Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s brand name throughout the remainder of the United States. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit http://www.dreyersinc.com.
NOTE: Edy’s, the Dreyer’s and Edy’s logo design, Slow Churned, Dibs and The Skinny Cow are all trademarks or trade names of Dreyer’s Grand Ice Cream, Inc. The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint venture partnership between Dreyer’s and Starbucks Holding Company. All other trademarks and trade names are licensed to Dreyer’s by Nestle.