Verizon Wireless Sponsors ‘Corridos Sin Fronteras, a New World Ballad Tradition’ Exhibit...

Verizon Wireless Sponsors ‘Corridos Sin Fronteras, a New World Ballad Tradition’ Exhibit at the Museum of San Diego History

The Smithsonian Institution traveling exhibition makes its only stop in Southern California between Jan. 14 and Sept. 5, 2005


Irvine, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–January 4, 2005–Verizon Wireless, owner and operator of the nation’s most reliable and advanced wireless network, today announced its sponsorship of the local showing of the Smithsonian Institution’s traveling exhibition “Corridos sin Fronteras, A New World Ballad Tradition” at the Museum of San Diego History. Beginning on Jan. 14, the eight-month exhibition takes visitors on a musical and visual journey with stories that have been sung in communities in Mexico and the United States since the beginning of the nineteenth century.

“Verizon Wireless is proud to support the Museum of San Diego History in hosting this exhibition documenting and celebrating the cultural and historical significance of this unique music genre,” said Jonathan LeCompte, acting president, Verizon Wireless’ Southern California region. “Our partnership with The San Diego Historical Society is yet another example of our commitment to support events that are important to our customers.”

Whether recounting the adventures of heroes of the Mexican Revolution, or addressing modern day social problems, “Corridos” — Mexican narrative songs — dramatize admired values such as bravery, loyalty, respect and compassion. This touring bilingual exhibition recreates the historical development of “Corridos,” with sound and video stations that feature musical instruments, costumes, memorabilia, historical documents, photographs, a musical interactive unit and a map noting the origin of each song. Visitors will enjoy the use of a state of the art portable sound system (wand) that provides “Corridos” music and bilingual descriptions.

“This truly remarkable exhibit brings to life a beloved singing tradition that has existed for almost a century,” said Pedro Ochoa, Cultural Attache of the San Diego Mexican Consulate’s Office. “It was very important that the people in Southern California had an opportunity to view, learn and enjoy the exhibit and, thanks to the support of Verizon Wireless, this objective came to fruition.”

During the run of the exhibit, the Museum of San Diego History will also host special cultural events that will showcase relevant films, speakers, musicians and collectors of “Corridos” memorabilia.

San Diego is the eighth and final stop on the exhibit’s cross-country tour. The exhibit has already been shown in Washington, D.C.; San Jose, Calif.; Denver, Colo.; San Antonio and McAllen, Texas; Kansas City, Mo.; and Albuquerque, N.M.

The exhibition, jointly organized by the UCLA Chicano Studies Research Center, The Smithsonian Institution Traveling Exhibition Service, and The Smithsonian Center for Latino Initiatives, will appear Jan. 14 through Sept. 5 at the Museum of San Diego History located at 1649 El Prado, Casa de Balboa, at Balboa Park. The museum is open daily from 10 a.m. to 5 p.m. For more information call 619-232-6203, ext. 100 or visit:

About Verizon Wireless

Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 42.1 million voice and data customers. Headquartered in Bedminster, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD)(LSE:VOD). Find more information on the Web at To receive broadcast-quality video footage of Verizon Wireless operations, log onto

About The San Diego Historical Society

For over 75 years, the San Diego Historical Society, an educational and cultural institution, has been dedicated to preserving and sharing our growing historical collections and extensive archives with our members, visitors and the community. Located in the Casa de Balboa building in Balboa Park, the Society operates the Museum of San Diego History and Research Library in Balboa Park, the Serra Museum in Presidio Park, the Villa Montezuma House Museum in Sherman Heights, and the Marston House Museum in Balboa Park.

More facts about “Corridos”

Among the best-known “Corridos” featured in the exhibit is “The Ballad of Gregorio Cortez.” The song served as inspiration for a feature film depicting the actual events of June 1901. Edward James Olmos starred as Gregorio Cortez, a young cowhand who kills a sheriff when an interpreter turns the sheriff’s innocent question into a dangerous threat. He flees, triggering one of the biggest manhunts in Texas history. The Mexican community rallied to his defense, believing that he was being persecuted solely on the basis of his race.

“Corridos” are the foundation of modern day “Norteno” music, as represented by Los Tigres del Norte, the genre’s equivalent of The Rolling Stones.

The popularity of “Corridos” is expanding well beyond Mexico and the United States. Well known bands and performers like Los Tigres del Norte, Los Tucanes de Tijuana and Lupillo Rivera also enjoy massive followings in Central America, Colombia and other parts of South America.



Verizon Wireless

Carlos G Giron


Verizon Wireless Sponsors ‘Corridos Sin Fronteras, a New World Ballad Tradition’ Exhibit at the Museum of San Diego History