Video: Verizon Wireless and Yasmin Davidds Join Forces to Mobilize Youth Against...

Video: Verizon Wireless and Yasmin Davidds Join Forces to Mobilize Youth Against Domestic Violence

Leading Wireless Provider launches groundbreaking Domestic Violence Awareness Campaign Working with Latino Youth


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LOS ANGELES, Oct. 7 /PRNewswire-HISPANIC PR WIRE/ — Verizon Wireless is partnering with best selling author and empowerment specialist, Yasmin Davidds, to create the Verizon Wireless HopeLine(R) and Yasmin Davidds Mobilizing Voices campaign. MOBILIZING VOICES(TM) is a culturally relevant domestic violence prevention and awareness campaign. The campaign calls upon Latino youth to empower themselves and help end the cycle of domestic violence within their community. MOBILIZING VOICES(TM) will focus on facilitating a dialogue on dating violence and providing Latino youth with the tools necessary to improve and foster healthy relationships.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/verizon/35214

The campaign will culminate with a MOBILIZING VOICES(TM) college tour hosted by Yasmin Davidds at the University of Southern California on October 20th, San Jose State University on October 21st and Arizona State University on October 22. Over 70 student organizations have come together to help organize the MOBILIZING VOICES(TM) events and raise awareness.

“We will be discussing the issues of dating violence using an approach that students will relate to,” said Yasmin Davidds. “Our goal is to create a movement where our youth are motivated and feel empowered to help a friend or loved one.”

Verizon Wireless has long been a corporate supporter of domestic violence awareness programs under their HopeLine(R) initiative and in 2007 committed over $1.7 million dollars to domestic violence shelters and assistance programs.

“We were exploring unique ways to raise awareness of domestic violence and our HopeLine(R) initiative among Latino communities,” said Ken Muche, Verizon Wireless. “By partnering with Yasmin Davidds, the MOBILIZING VOICES(TM) campaign will allow us to work with Latino youth to create a forum for education and prevention across multiple states.”

Mobilizing Voices Award

As part of the MOBILIZING VOICES(TM) campaign, Yasmin Davidds and Verizon Wireless will honor four students who have exemplified extraordinary courage in freeing themselves from domestic violence. The Verizon Wireless HopeLine(R) and Yasmin Davidds Mobilizing Voices Award will be presented to four students who have shared their stories in transforming the experience of being a victim of domestic violence into a success story of living as a survivor. A selection committee will choose the students who, in their opinion, best exemplify the strength, courage and resolve of the human spirit needed to regain control of their lives. Entrees will be accepted via the MOBILIZING VOICES(TM) micro site at http://www.mobilizingvoices.com .

An awards ceremony will recognize the honorees with a plaque and congressional proclamation. In addition, a $5,000 donation will be granted to a domestic violence shelter in each of their names. The awards ceremony will take place at the University of Southern California on October 20, 2008.

About HopeLine

Verizon Wireless’ HopeLine(R) program puts the nation’s most reliable wireless network to work in communities by turning used wireless phones into support for victims of domestic violence. HopeLine includes a successful phone recycling and re-use effort, financial support for local and national domestic violence organizations, community and corporate awareness programs, and partnerships with law enforcement agencies, professional sports teams, educational institutions and corporations. HopeLine accepts no-long-used wireless phones, batteries and accessories in any condition from any service provider at our Communications Stores nationwide.

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 68.7 million customers. Headquartered in Basking Ridge, N.J., with 70,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia .

About Yasmin Davidds

Yasmin Davidds is an internationally recognized speaker, best-selling author and the nation’s leading authority in the empowerment of Latinas. She has been recognized and highlighted as one of the Top Leading Latinas in the nation by Hispanic Magazine, and has also been featured as one of the most influential Latinas in U.S. History in The Book of Latina Women: 150 Vidas of Passion, Strength and Success. As a media personality, Yasmin broke ground when she hosted her own television talk show “You Go Girl!” in which she addressed issues and gave powerful solutions to challenges affecting all women. Yasmin has served as a national spokesperson for various campaigns focused on empowerment in the Hispanic community and is currently the empowerment expert for a major internet service and media platform designed for Latinos. For more information about Yasmin Davidds please visit http://www.yasmindavidds.com

NOTE TO EDITORS: Multimedia assets are available at: http://www.hispanicprwire.com/home.php?l=es

Video: Verizon Wireless and Yasmin Davidds Join Forces to Mobilize Youth Against Domestic Violence