MILWAUKEE and GOLDEN, Colo., May 20 /PRNewswire-HISPANIC PR WIRE/ — A nationwide cold front blew in on May 15 in the form of the new 8-, 10-, 12- and 16-ounce Coors Light and Coors Banquet Cold Activated Cans. Triggered by mountains that turn blue when beer is at the optimal drinking temperature, the new cans join the 24-ounce can and the Cold Activated Bottle as signature offerings from Coors Light and Coors Banquet.
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Ever since Bill Coors invented the aluminum can in 1959, beer innovations and packaging enhancements have been a hallmark of the company, with the goal of delivering the coldest, most refreshing beer to adult consumers. Featuring cold activated mountains on two sides, plus a Vented Wide Mouth(R) for a smooth, refreshing pour and a Frost Brew(R) Liner to lock in Frost Brewed(R) taste, the Cold Activated Can reinforces Coors Light’s continuing commitment to providing beer drinkers the best way to enjoy the “World’s Most Refreshing Beer.”
“Consumers want to know when their beer is cold and ready to drink, whether it’s by the barbecue, on the soccer field or on the kitchen table,” said Royce Wills, Coors Light marketing director. “Now, with Coors Light, there’s no more guesswork. Our new cans will shout out when the beer has been chilled to the perfect temperature. Just like how a good friend tells you like it is, Coors Light tells you when your beer is cold. (Como un buen amigo, Coors Light te lo dice como es.)”
The Cold Activated Can were unveiled on May 15, with special celebratory activities in select markets to welcome the cold front arrivals. The events include massive visual representations of the new Coors Light innovation in which the mountains on the new Coors Light Cold Activated Cans turn blue when the beer’s as cold as the Rockies.
The new 12-ounce Coors Light and Coors Banquet Cold Activated Cans are now available at participating convenience, grocery and liquor stores nationwide.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
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SOURCE Coors Light