BURBANK, Calif., Sept. 1 /PRNewswire-HISPANIC PR WIRE/ — Warner Bros. Consumer Products and renowned Latina health expert, Dra. Aliza Lifshitz, announced a partnership today to reach out to Hispanic mothers and promote healthy, happy babies, utilizing Baby Looney Tunes as ambassadors for the program. The partnership will provide new and expecting mothers with fun, engaging and educational ways to best care for and nurture their babies. Launching in celebration of Hispanic Heritage Month, a special event was held today in Los Angeles, CA, to commemorate the partnership.
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(Photo: http://www.newscom.com/cgi-bin/prnh/20090901/NY67106 )
“This partnership will give both new and expectant mothers an instant connection to Dra. Aliza’s expertise in children’s health with the fun, energy and timeless appeal of the beloved Baby Looney Tunes characters,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “Personality and playfulness are hallmarks of Baby Looney Tunes, and we are pleased to partner with Dra. Aliza Lifshitz to bring information about raising healthy children in an engaging way.”
“I am thrilled to partner with Warner Bros. Consumer Products to bring new moms the tools they need to raise happy, healthy children,” said Dra. Aliza Lifshitz, one of the Hispanic community’s leading experts on health as well as a respected medical doctor, author, columnist, radio host and television personality. “I will proudly serve as a brand ambassador for this partnership, knowing that this engagement will provide access to trustworthy information, entertainment and supportive online communities to new mothers everywhere.”
The partnership, with its tagline, “Happily Healthy,” will provide new and expecting mothers access to a wealth of resources including print, online and multimedia interactions in both English and Spanish-languages, all centered on “fun.”
The first collaboration between Baby Looney Tunes and Dra. Aliza is Healthy, Fit and Fun, a whimsical story book featuring customized character art and illustrations with useful tips, in English and Spanish, for mothers on how to keep their little ones safe and healthy.
Dra. Aliza’s recently launched website, VidaySalud.com, will provide Spanish-speaking mothers a variety of informational and interactive learning opportunities on a branded landing page. The site will feature instructional video tips, downloadable wallpapers, screensavers, stickers, and quizzes on health and nutrition for babies, all featuring the lovable Baby Looney Tunes characters. Also featured will be news, future event information, photos, videos, games and blogs.
Momlogic.com, the ultimate destination and online community for moms, will host the English-language content, information and resources. The site will also feature a weekly Q&A where Dra. Aliza will answer readers’ questions, and weekly promotions on its Family and Diet and Health channel pages. Momlogic.com’s commitment to providing topical stories, educational resources, breaking news and interactive opportunities for mothers will be an ideal location for these fun and informative resources and will enable both mothers and their babies to grow in knowledge and in health.
The partnership was celebrated publicly today during a community celebration at Plaza Mexico, a retail and cultural center in Los Angeles. The event kicked off with an announcement of the partnership followed by family-friendly activities and entertainment for the community.
This partnership and healthcare initiative will continue throughout 2010, providing an array of new and exciting resources and products for mothers to keep their babies healthy and happy.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About Dra. Aliza Lifshitz
Dr. Aliza A. Lifshitz, Editor in Chief of VidaySalud.com, is a renowned physician, author and health reporter. Dr. Lifshitz is the public face of the Univision television network’s Peabody Award-winning health initiative Enterate: Salud es Vida. She also appears on the network’s Primer Impacto news magazine. Her live call-in program, El Consultorio de la Dra. Aliza, airs weekly on Univision Radio. Dr. Lifshitz writes monthly columns for People en Espanol and Ser Padres and a weekly newspaper column for impreMedia’s Spanish-language newspapers. Her column in the Vista Sunday supplement runs in 29 newspapers nationwide. Dr. Lifshitz authored the first bilingual guide to pregnancy and childbirth, Healthy Mother, Healthy Baby.
VidaySalud.com is published by Cultural Asset Management Inc. of Santa Monica, California. Its mission is to be the most widely recognized and trusted provider of Spanish-language health information, across all media. Its content is designed to enhance the relationships between Latino patients and their physicians by giving Hispanics the information, tools and skills they need to better communicate with their doctors, to ensure better compliance with physician instructions and to deliver better health outcomes.
Momlogic is an online community where moms from all walks of life and in all stages of motherhood come together, interact, obtain valuable information and share their own experiences with motherhood.
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BABY LOONEY TUNES and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc.
SOURCE Warner Bros. Consumer Products