VIDEO: McDonald’s(R) Launches Cross-Country Latin Music Celebration

VIDEO: McDonald’s(R) Launches Cross-Country Latin Music Celebration

Fiesta Tour McDonald's(R)(R) Music Experience, Latin GRAMMY(R)(R) In The Schools, Latin GRAMMY(R)(R) Street Parties(TM)(TM) & Sweepstakes Highlight the Activities



PR Newswire
PR Newswire Association, LLC

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OAK BROOK, Illinois, Sept. 26 /PRNewswire-HISPANIC PR WIRE/ —
will be celebrating Latin music in schools and communities across the country
throughout the coming year through a major new program that includes four
exciting elements. The new initiative includes the Fiesta Tour McDonald’s Music
Experience, a traveling music exhibit showcasing memorabilia from a variety of
Latino artists; the Latin GRAMMY(R)(R) In The Schools program which provides an
educational and cultural learning experience for participating high school
students; the Latin GRAMMY(R)(R) Street Parties(TM)(TM) featuring performances
from established and emerging Latin music artists; and a national sweepstakes
that will send winners to the 9th Annual Latin GRAMMY(R)(R) Awards in Houston.


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Fiesta Tour McDonald’s Music Experience is a year-long celebration of Latin
music that will reach thousands of fans across the country,” said Cristina
Vilella, Director, U.S Marketing, McDonald’s. “We are happy to return as a
major sponsor of this year’s 9th Annual Latin GRAMMY Awards and to build on our
past Latin music initiatives with new and expanded elements that are sure to
strike a chord with Latin music lovers nationally.”


This year, McDonald’s will serve
as presenting sponsor of the Latin GRAMMY In the Schools Program, a unique
education initiative that will be held at a high school in New York, Chicago,
Miami, Los Angeles and Dallas. Through this program, a panel of music industry
experts and musicians will visit the schools to talk about the importance of
Latin music and offer advice on career opportunities in the music industry.
Students will also tour the Fiesta Tour McDonald’s music exhibit.


“The Latin Recording
Academy(R)(R) is thrilled to have McDonald’s as a presenting sponsor of the 9th
Annual Latin GRAMMY Awards, and recognizes its efforts to support initiatives
that bring Latin music to fans through the Latin GRAMMY Street Parties, the
Fiesta Tour McDonald’s(R)(R) and the McDonald’s 9th Annual Latin GRAMMY Awards
Sweepstakes,” said Gabriel Abaroa, President of The Latin Recording


The Fiesta Tour McDonald’s is a
traveling 50-plus foot exhibit that includes a walk-through display of unique
artifacts and memorabilia loaned by Latin musicians organized by decades, from
the 1940’s to the present. The Fiesta Tour McDonald’s will make its way across
the United States stopping at each of the five Latin GRAMMY Street Parties
beginning September 28th, and then will be on display at 40 other Hispanic
events through November 2009. This year’s exhibit features artifacts from some
of Latin music’s greatest stars including Celia Cruz, Ricky Martin, Daddy
Yankee, Alejandro Sanz, Gloria Estefan, Cristian Castro, Beto Cuevas, Carlos
Vives, and Ivy Queen just to name a few.


The Fiesta Tour McDonald’s
features a live DJ and interactive dance area where visitors can show off their
best moves and can also obtain information about the RMHC(R)(R) /HACER(R)(R)
Scholarship Program and how to apply on
. They will also have an
opportunity to win premium items with a virtual spin the wheel game.


The Fiesta Tour McDonald’s will visit the following Latin GRAMMY Street


City             Location

28th   Union City, NJ   Bergenline Avenue, off 32nd Street

New York Ave. & Kennedy



5th      Chicago          Plaza


12th     Miami            West
16th Ave. between 37th & 41st



19th     Los Angeles      Olvera Street


26th     Dallas           Jefferson
Street between Tyler &




(For additional events and locations visit


The McDonald’s 2008 Latin GRAMMY Awards Sweepstakes(R)(R), will give ten
grand prize winners a trip for two to attend the 9th Annual Latin GRAMMY Awards
in Houston on November 13th. The prize package includes round-trip airfare,
hotel accommodations for a two-night, three-day stay in Houston and a $500 gift
card. For more information about the McDonald’s 9th Annual Latin GRAMMY Awards
sponsorship, log on to
for updates, to download photos,
and for much more Latin GRAMMY information.


McDonald’s returns as a major sponsor of the 9th Annual Latin GRAMMY
Awards, airing live from The Toyota Center in Houston on November 13th from 8
p.m. to 11 p.m. ET/PT (7 p.m. Central) on the Univision Network.


About McDonald’s

McDonald’s USA, LLC, is the leading foodservice provider in the United
States serving a variety of wholesome foods made from quality ingredients to
millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S.
restaurants are independently owned and operated by local franchisees. For more
information about McDonald’s visit


About The Latin Recording Academy(R)(R)

The Latin Recording Academy is an International, membership-based
organization comprised of Spanish- and Portuguese-speaking recording artists,
musicians, songwriters, producers and other creative and technical recording
professionals. The organization is dedicated to improving the quality of life
and cultural condition for Latin music and its makers. In addition to producing
the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences,
The Latin Recording Academy provides educational and outreach programs for the
Latin music community. For more information about The Latin Recording Academy,
please visit


About the Latin GRAMMY Street Parties

Produced by Eventus under the authorization of The Latin Recording
Academy, the Latin GRAMMY Street Parties promote the creative spirit, diversity
and artistic achievement of Latin music through a series of grassroot festivals
featuring concerts and promotional activities in top US Hispanic Markets. In
2008, the Street Parties celebrate its sixth year anniversary.


Note: GRAMMY(R)(R), Latin GRAMMY(R)(R), the Latin GRAMMY logo and Latin
GRAMMY Street Parties are brands property of The Recording Academy.

VIDEO: McDonald’s(R) Launches Cross-Country Latin Music Celebration