Viscom International Launches BEST(TM) Mexico Celular for Calls to Cell Phones in...

Viscom International Launches BEST(TM) Mexico Celular for Calls to Cell Phones in Mexico

Company responds to new billing structure by Mexican Government


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Atlanta, GA–(HISPANIC PR WIRE)–February 6, 2007–In response to the Mexican government’s recent change in the way cellular telephone calls are billed in Mexico, Viscom International Inc., providers of prepaid products and marketing services for the Hispanic market, announced it has created a new card specifically for U.S.-based immigrants calling cell phones in Mexico. BEST(TM) Mexico Celular prepaid phone cards are expected to be in stores across the United States by mid-February.

Last November, the Mexican telecommunications regulator, Comisión Federal de Telecomunicaciones, changed the billing structure for cell phones. Under the new structure, the party placing the long-distance call to Mexican cell phones pays for the call. This change made the cost significantly higher for all callers in the United States to place calls to cell phones in Mexico.

“BEST(TM) Mexico Celular cards will now make it affordable for U.S.-based Mexicans to call home to their friends and family with cell phones in Mexico,” said Christina Steiner, vice president of new business development. “We believe Viscom is one of the first companies to market with a product that addresses the increase in fees.”

According to Steiner, callers to any phone in Mexico, including cell phones, with a BEST(TM) Mexico $5 phone card would have received over two hours of talk time before the changes in rates. Under the new Mexican regulations, callers to cell phones in Mexico with a $5 BEST(TM) Mexico card would now receive only 25 minutes of talk time. With the BEST(TM) Mexico Celular card, callers will have over an hour of talk time with a $10 card.

About Viscom International

Viscom International Inc. (http://www.viscominternational.com), a privately held company based in Atlanta, provides prepaid products and marketing services for the Hispanic market. Its flagship brand, BESTTM Mexico, is the Southeast’s most used and trusted brand of communications products specifically designed for Mexicans living in the United States. In addition to prepaid consumer products, the company offers marketing and lead-generation services that leverage its brands in reaching first-generation Hispanic immigrants. In 2006, Viscom International was named one of “10 to Watch in 2006” by Intele-CardNews, a trade publication serving the prepaid market. Also in 2006, Viscom founder and President John Wise was recognized as one of Georgia’s “Top 50 Entrepreneurs” by Catalyst magazine. Viscom International is located at 1500 Southland Circle, N.W., Suite K, Atlanta, Ga. 30318. Telephone: 404-574-4300 or 866-900-7962.

Viscom International Launches BEST(TM) Mexico Celular for Calls to Cell Phones in Mexico