Viva La Pita!

Jack in the Box(R) restaurants introduce low-fat Southwest Chicken Pita


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San Diego, CA–(HISPANIC PR WIRE)–May 17, 2004–Today, Jack in the Box(R) restaurants introduce a great-tasting menu item for diet-conscious consumers – the Southwest Chicken Pita, a fresh, flavor-packed sandwich with just 260 calories and 4.5 grams of fat.

Jack’s Southwest Chicken Pita features fajita-style chicken and onions topped with black beans and roasted corn stuffed in a pita with salsa served on the side.

“When consumers think of foods that are low in fat and calories, they often think of something bland and boring,” said Michelle Vespa, marketing manager for Jack in the Box Inc. “But our Southwest Chicken Pita offers a spicy, fresh taste that can satisfy our guests’ hunger for a more nutritious meal as well as their desire for bolder flavors.”

The Southwest Chicken Pita is available for a suggested price of $3.49 at participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX) operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 32 states combined. Jack in the Box is the nation’s first major drive-thru hamburger chain, with more than 1,970 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 130 restaurants. Based in San Diego, Jack in the Box Inc. has more than 45,000 employees. For more information, visit www.jackinthebox.com.

Note to media: A photo of the Southwest Chicken Pita and complete nutritional information are available at http://www.jackinthebox.com.

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CONTACT:

Jack in the Box

Kathleen Finn

Manager, Corporate Communications

858.571.2301

Viva La Pita!