New York, NY–(HISPANIC PR WIRE)–February 1, 2007–VOY, a digital media company focused on meeting the demand for culturally relevant content for the rapidly growing English-speaking Latino community, and nocheLatina, the premier online destination for Latin lifestyle and entertainment for U.S. Hispanics, today announced the launch of their new services for the young Latino audience. This collaboration offers next generation Latinos an online community where audiences can find everything from music to comprehensive local listings of Latin-themed entertainment throughout the country, giving young Latinos a unique service that connects with their specific needs and interests.
The partnership offers a whole set of new services available at both VOY (http://www.voyplaza.com) and nocheLatina (http://www.nochelatina.com). For example, VOY is providing nocheLatina with six co-branded, originally-programmed online radio stations that include the most popular Latin music genres. The artist represented on these stations include: Alejandro Sanz, Christina Aguilera, Daddy Yankee, Enrique Iglesias, Juanes, Julio Iglesias, Luis Miguel, Maná, Marc Anthony, Olga Tañón, Ricky Martin, Shakira, Tego Calderón, and Thalía. Additionally, nocheLatina will offer VOY’s U.S. Hispanic audience up to the minute, comprehensive local information on nightlife, concerts and other Latin lifestyle content from some of the largest Latino cities in America: Los Angeles, New York, Miami, Houston, Chicago, San Antonio, Phoenix, San Diego, Orlando, Las Vegas and Boston.
“VOY’s community members are actively engaged with Latin culture, looking for more information and services to be entertained and connected. With this partnership, we are able to simultaneously meet this need while also reaching a new audience of people passionate about Latin culture across the country,” said Fernando Espuelas, VOY Chairman and CEO. “By teaming up with nocheLatina, we will be able to not only give our members the best Latin music, video and social networking services, but also an online community that is the definitive source for information about trends, events and artists, information that that cannot be found on any other medium.”
“nocheLatina’s users want the latest in music, lifestyle and entertainment.” said Alex Frias, Founder and Managing Director of nocheLatina. “By partnering with VOY, we are able to continue to give our members the latest information on local events and provide them with unparalleled access to the biggest names in Latin music through our exclusive features, interviews, and now also through our online radio stations.”
nocheLatina (http://www.nochelatina.com) merges an event directory, a lifestyle magazine, and an interactive community into one of the premier online destinations for the bi-cultural trendsetting “New Generation Latino.” nocheLatina is a division of Track Entertainment, an entertainment and lifestyle marketing company focused on the 18-34 year-old demographic. Track’s proprietary interactive properties include Clubplanet.com, the world’s final word on nightlife, and other event and lifestyle oriented websites including http://www.CoolJunkie.com, http://www.Newyears.com, and http://www.Wantickets.com.