BENTONVILLE, Ark., July 23 /PRNewswire-HISPANIC PR WIRE/ — As back to school season approaches, moms and dads across the country are planning to deal with sleepy students struggling with the tough transition from a carefree summer schedule to a back-to-school wake up routine. With the help of Wal-Mart and Disney, parents will have access to a unique solution featuring one of the year’s hottest pop sensations. Beginning today, Wal-Mart is offering free wake-up calls and customized activity reminders from Hannah Montana, star of the hit Disney Channel TV series.
By logging on to http://www.hannahmontanacalls.com, moms and dads can select the date, time and theme of their child’s wake-up call or activity reminder. Three different messages from the Hannah Montana character are available:
— Wake up for school
— School activity reminder
— Back to school shopping reminder
“Disney’s Hannah Montana series continues to be a top hit among kids and tweens ages 9-14,” said Ron Johnson, vice president of retail sales development for Disney Consumer Products. “Through this promotion, Wal-Mart is adding some extra fun and excitement to the back to school season for all Hannah Montana fans across the country to enjoy.”
With the click of a mouse, parents can register their child for a free call from pop sensation Hannah Montana. An e-mail will immediately be sent to the parent confirming the date and time of the call. Calls are limited to five per phone number and email, and registrants must be 18 or older to register. There’s no cost associated with signing up for the wake-up calls and they’re available anytime through Sept. 15, 2008. (Standard mobile phone charges may apply.)
“Child development specialists suggest that parents devote a week to prepare their kids for a back to school wake-up routine — and Wal-Mart is offering a way to do this and make it fun for the kids,” said Janet Bareis, vice president of corporate marketing for Wal-Mart. “From our Hannah Montana wake-up calls and activity reminders to a large assortment of licensed merchandise, we are making back to school easier for Moms and helping kids to get excited about heading back to class.”
As the Hannah Montana Retail Headquarters, Wal-Mart is bringing the Hannah Montana brand to life in stores and online at Walmart.com with all the gear, fashion and music they want for an exceptional value. Parents can save on a complete back-to-school Hannah Montana-themed wardrobe including enough tops, bottoms, socks and accessories for one week of school — with many items exclusive only to Wal-Mart shoppers.
Wal-Mart is the only retailer to provide free 3-D glasses for the Disney Channel debut of the “Hannah Montana Best of Both Worlds Concert” on Saturday, July 26 at 8 p.m. ET. The retailer will offer an exclusive 2-pack DVD of the concert with bonus extras for an every day low price of $25.96.
Hannah Montana merchandise specific to back-to-school includes:
— Tees, skirts and jeans, all for under $17
— Socks and pajamas for under $12
— Accessories, including necklaces, bracelets and ring sets for $5 or
— Backpacks and messenger bags for $15
— Notebooks, writing sets and binders for $10 or less
— Lunch case for under $7 (only available online at Walmart.com)
For more information on Hannah Montana offerings, visit http://www.walmart.com/hannah or contact your local Wal-Mart store.
About Wal-Mart Stores, Inc.
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at http://www.walmart.com . The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $296 million to local communities in the United States. More information about Wal-Mart can be found by visiting http://www.walmartstores.com . Online merchandise sales are available at http://www.walmart.com .
— Images of select Hannah Montana merchandise and the
http://www.hannahmontanacalls.com Web site are available for download
at http://www.walmartfacts.com .
— Audio files of the Hannah Montana back to school calls are available
for download at http://www.walmartfacts.com.
— No purchase necessary. Registration is no guarantee of receipt of a
call. Open to legal residents of the fifty (50) United States and the
District of Columbia who are of the legal age of majority in their
state of residence at the time of entry. Void where prohibited. Full
details are available at http://www.hannahmontanacalls.com .
NOTE TO EDITORS: A high-resolution image is available at: http://www.newscom.com/cgi-bin/prnh/20070927/WALMARTCOMLOGO