SEATTLE, WA–(HISPANIC PR WIRE)–March 10, 2003–In support of the company’s goal to become the nation’s leading retailer of financial services, Washington Mutual today announced that it has hired Eduardo Sayan as vice president of Emerging Markets. He will be responsible for directing advertising and marketing efforts with emerging markets for the Banking and Financial Services Group.
“At Washington Mutual, Emerging Markets is more than just a market segment, in many cases it is the market,” said Brad Davis, executive vice president of Marketing and Brand Management for the Banking and Financial Services Group at Washington Mutual. “We use a neighborhood by neighborhood approach, and we give our local managers the autonomy to respond in a way that is appropriate for each community.”
With more than 12 years of experience in advertising and marketing, Sayan comes to Washington Mutual from California Federal Bank (known as Cal Fed, now a part of Citibank, FSB) where he was vice president of multicultural marketing. Previously, he served a similar role at Bank of America and has a strong advertising and marketing agency background. Sayan is fluent in Spanish and English and holds a Bachelor of Advertising Sciences from the Peruvian Institute of Advertising Sciences in Lima, Peru.
WaMu is committed to diversity and makes it an integral part of its business – from its intern and management training programs, to the company’s $375 billion Community Commitment which will help more minority borrowers become homeowners. Washington
Mutual strives to build and maintain a diverse employee base, to offer broad geographic availability and to offer diverse products that enable access to financial services for everyone.
About Washington Mutual
With a history dating back to 1889, Washington Mutual is a national financial services company that provides a diversified line of products and services to consumers and small- to mid-sized businesses. At December 31 , 2002 Washington Mutual and its subsidiaries had consolidated assets of $268.30 billion. Washington Mutual currently operates more than 2,500 consumer banking, mortgage lending, commercial banking, consumer finance and financial services offices throughout the nation. Washington Mutual’s press releases are available at www.wamu.com.