Winn-Dixie Introduces Its Own Vitamin-Enhanced Water to Meet Consumer Demand

Winn-Dixie Introduces Its Own Vitamin-Enhanced Water to Meet Consumer Demand

Grocer Enters into Growing National Trend of Enhanced Drinks


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Jacksonville, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–October 29, 2007–Winn-Dixie Stores, Inc. (NASDAQ:WINN), recently introduced V-H2O, its private label vitamin-enhanced water. Citing research from the Beverage Marketing Corporate, the grocer said that sales of nutrient-enhanced drinks in the United States more than tripled in volume from 2001 to 2006.

“We are always looking for new ways to surpass our customers’ expectations, and we believe that the addition of affordable, enhanced bottled water will be very popular,” said Don Breen, vice president of corporate brands at Winn-Dixie. “Adding new products like these to our Winn-Dixie line is just one more way for us to continue getting better all the time.”

Winn-Dixie’s V-H2O comes in four flavors: Vitality Fruit Punch, contains vitamins C, B12 and B6 complex; Endurance Kiwi-Strawberry, combines vitamins C and B with vitamin A and lutein; Energy Tropical Citrus, offers a mix of vitamin C and vitamin B complex with guarana; and Strength Dragonfruit, containing taurine, zinc and vitamin B5.

Winn-Dixie Stores, Inc. is one of the nation’s largest food retailers with 521 stores. Founded in 1925, the company is headquartered in Jacksonville, Florida. For more information, please visit http://www.winn-dixie.com.

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Winn-Dixie Introduces Its Own Vitamin-Enhanced Water to Meet Consumer Demand