PALM BEACH GARDENS, Fla., Aug. 20 /PRNewswire/ — The lessons and adventures of “T-Bear,” “Mookie” and “Chuga,” the three cuddly characters featured in the innovative Traveling Bear(TM) children’s book series, will now be available in Spanish beginning in September 2008, according to company president and creator Christian J. Hainsworth.
Aimed at children ages 3-8, the award-winning 14-book series is designed to promote character building; instill positive values, winning attitudes, leadership and self confidence through edu-tainment. Having received the prestigious “2008 Preferred Choice Award” from Creative Child Magazine, Hainsworth and his now bilingual bears are bringing these messages to the Hispanic market. The company has already begun to develop distribution channels for the universal Spanish series throughout Latin America in Brazil, Columbia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Peru, and Puerto Rico.
Winning Kids President Christian Hainsworth stated, “The demand coming at us is enormous. Traveling Bear is one of the best children’s book series on the market and it serves a positive purpose. So much of what children learn today comes to them in the form of entertainment. Well, we refer to our series as edu-tainment. That is why we have been so well-received and right from the initial launch in English we were constantly being asked for the character building tools to be made available in Spanish.
Hainsworth initiated the project as he recognized the need for materials that build positive character and values in children. “I realized there was a lack of material in this area,” he said, adding, “I also wanted to enhance reading abilities while providing enjoyment which is very important.” Launched in December 2007 in New York City, the series comes with read-along audio/visual CD/DVDs and can be ordered online at http://www.travelingbear.com
According to the New York-based Children’s Book Council, a nonprofit trade association of book publishers and related materials for young adults, there is also a large number of Spanish-speaking parents in the U.S. who want their children to maintain their Spanish-language skills. As a result, many Hispanic children in the United States, even those who are second and third generation, speak Spanish in the home and retain ties to their roots. Publishers can effectively respond to this market by making available the broadest possible selection of excellent children’s books in Spanish.
Please visit http://www.travelingbear.com or call Barfield Public Relations, Inc. @ 212-736-0404.
