CHICAGO, IL–(HISPANIC PR WIRE)–Dec. 18, 2002–The first day of winter may be the shortest of the year, but with lousy breath it can seem like the longest. Enter Winterfresh Thin Ice, the invigorating, icy cool breath strips being unveiled by the Wm. Wrigley Jr. Company (NYSE: WWY) on December 21st. This introduction marks the latest (and iciest cool) entry in the projected $300 million* breath strip category.
To further capture the imagination (and buying power) of teenagers and young adults, the Winterfresh gum folks are extending their integrated marketing campaign to Winterfresh Thin Ice breath strips. Beginning December 21st, teens, aged 13 and older, are invited to log on, tune in, and dream up their own Winterfresh Thin Ice commercial to vie for a chance for their work to be aired on national television or radio.
As part of the “Winterfresh Network Commercial Competition” eligible consumers will be able to:
–log on to the Winterfresh Network at http://www.winterfresh.com (or call 1-866-COOLGUM), to receive a packet of information on submitting commercials, and a complimentary sample of Winterfresh Thin Ice breath strips,
–tune in to hear some awesome examples of amateur radio commercials or see videos already developed for the Winterfresh gum portion of the campaign and
–dream up their own submissions of original radio, video, or Web-based commercials about what they think it means to have instant, icy cool, Winterfresh breath that’s always on.
All eligible consumers need to do is get together with a group of friends, make a commercial, and send it in via snail-mail or e-mail. Put a stamp on it. Upload it. Whatever’s cool and easy. If they can think it up, they can submit it. And it all starts the first day of WINTERfresh Thin Ice, December 21st.
Winterfresh Thin Ice breath strips in Mountain Rush™ flavor, will be available at mass retailers and grocery, drug, and convenience stores nationwide in January for $1.49 for 24 strips.
The Wrigley Company is the world’s largest manufacturer and marketer of chewing gum and a recognized leader in the confectionery business, with global sales of nearly $2.5 billion.
*Based on current IRI trends
Arantxa Pérez, 212/704-8128
Winterfresh Thin Ice
Kelly McGrail, 312/645-4754
Wm. Wrigley Jr. Company