{"id":116201,"date":"2022-04-06T16:43:00","date_gmt":"2022-04-06T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-inside-the-minds-of-the-c-suite-preparing-for-the-multicultural-majority\/"},"modified":"2022-05-04T11:32:46","modified_gmt":"2022-05-04T15:32:46","slug":"dentro-de-las-mentes-de-los-directivos-preparacion-para-la-mayoria-multicultural","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/dentro-de-las-mentes-de-los-directivos-preparacion-para-la-mayoria-multicultural\/","title":{"rendered":"INSIDE THE MINDS OF THE C-SUITE: PREPARING FOR THE MULTICULTURAL MAJORITY"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><b>HMC Annual Summit Devotes its <span class=\"xn-person\">April and May Sessions<\/span> to a Pre-Upfront Track<\/b><\/p>\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">April 6, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the <b>Hispanic Marketing Council (HMC)<\/b> has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning <span class=\"xn-chron\">April 12<\/span>, providing marketers with the right knowledge base to maximize the Hispanic opportunity. For a complete agenda and to register, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3495740-1&amp;h=1305117155&amp;u=http%3A%2F%2Fhmcannualsummit.org&amp;a=hmcannualsummit.org\" target=\"_blank\" rel=\"nofollow\">hmcannualsummit.org<\/a>. Registration for one session grants access to all sessions and replays.<\/p>\n<p><b><u><span class=\"xn-chron\">Tuesday, April 12<\/span>: Follow the Growth: Engage the U.S. Hispanic Audience to Achieve DEI at Scale<br \/><\/u><\/b>During a time of unprecedented demographic shifts, brands and their agencies are dealing with the complex challenges of finding premium supply, achieving scale, and doing all of that in culturally relevant ways. Moderated by <span class=\"xn-person\">Donna Speciale<\/span>, president of Advertising Sales &amp; Marketing, <b>TelevisaUnivision<\/b>, the panel features:<\/p>\n<ul type=\"disc\">\n<li><span class=\"xn-person\">Doug Rozen<\/span>, CEO, <b>dentsu Media<\/b><\/li>\n<li><span class=\"xn-person\">Kirk McDonald<\/span>, CEO, <b>GroupM<\/b><\/li>\n<li><span class=\"xn-person\">Dave Penski<\/span>, CEO, <b>Publicis Media<\/b><\/li>\n<li><span class=\"xn-person\">Ralph Pardo<\/span>, CEO, <b>Omnicom Media Group<\/b><\/li>\n<\/ul>\n<p><b><u><span class=\"xn-chron\">Tuesday, April 26<\/span>: The New Streaming Economy: The Digital Transformation<br \/><\/u><\/b>In <span class=\"xn-chron\">September 2021<\/span> alone, Hispanics spent 20 BILLION minutes watching subscription and non-linear Video on Demand content. How are key players in the content acquisition and distribution industries programming to meet the demand of those seeking in-language content? Moderated by <span class=\"xn-person\">Stacie M. de Armas<\/span>, SVP\u00a0of Diverse Intelligence &amp; Initiatives, <b>Nielsen<\/b>, this session featuring leaders of key streaming platforms as they discuss what&#8217;s next for Latino content and audience:<\/p>\n<ul type=\"disc\">\n<li><span class=\"xn-person\">Isabel Rafferty Zavala<\/span>, Founder &amp; CEO, <b>Canela Media<\/b><\/li>\n<li>Ren\u00e9 Santaella, EVP, Digital &amp; Streaming Media, <b>Estrella Media, Inc.<\/b><\/li>\n<li><span class=\"xn-person\">Romina Rosado<\/span>, EVP &amp; GM, Hispanic Streaming, <b>NBCUniversal Telemundo Enterprises<\/b><\/li>\n<li><span class=\"xn-person\">Rafael Urbina<\/span>, EVP\/GM AVOD Streaming and Digital, <b>TelevisaUnivision<\/b><\/li>\n<\/ul>\n<p><b><u><span class=\"xn-chron\">Tuesday, May 3<\/span>: HMC Marketer of the Year Fireside Chat with Kellogg&#8217;s<br \/><\/u><\/b>Kellogg&#8217;s joins the prestigious short list of elite brands that have received the HMC\u00a0Marketer of the Year Award, which is given to companies that demonstrate a top-down commitment to multicultural marketing with significant spending proportional to the Hispanic opportunity. <span class=\"xn-person\">Julie Bowerman<\/span>, Chief Marketing &amp; E-Commerce\u00a0Officer of <b>Kellogg&#8217;s <span class=\"xn-location\">North America<\/span><\/b>, sits down with <span class=\"xn-person\">Walter Boza<\/span>, President and General Manager of <b>Captura Group<\/b>, to discuss how the brand is connecting with Hispanic consumers and the key insights powering their most successful campaigns.<\/p>\n<p>Follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic using the conference hashtag #WeAreNow.<\/p>\n<p><i>About HMC: <\/i>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.<\/p>\n<p>SOURCE  Hispanic Marketing Council<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b>HMC Annual Summit Devotes its <span class=\"xn-person\">April and May Sessions<\/span> to a Pre-Upfront Track<\/b><\/p>\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">April 6, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the <b>Hispanic Marketing Council (HMC)<\/b> has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-116201","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/116201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=116201"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/116201\/revisions"}],"predecessor-version":[{"id":116213,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/116201\/revisions\/116213"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=116201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=116201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=116201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}