{"id":116585,"date":"2022-04-29T13:04:00","date_gmt":"2022-04-29T16:44:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-the-andale-que-esperas-campaign-grupo-chespirito-join-to-celebrate-el-dia-del-nino-and-raise-awareness-of-the-benefits-of-the-covid-19-vaccine-through-psas-featuring-the-bel\/"},"modified":"2022-05-04T15:11:00","modified_gmt":"2022-05-04T19:11:00","slug":"la-campana-andale-que-esperas-y-grupo-chespirito-se-unen-para-celebrar-el-dia-del-nino-y-crear-conciencia-sobre-los-beneficios-de-la-vacuna-contra-el-covid-19-a-traves-de-los-personajes","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-campana-andale-que-esperas-y-grupo-chespirito-se-unen-para-celebrar-el-dia-del-nino-y-crear-conciencia-sobre-los-beneficios-de-la-vacuna-contra-el-covid-19-a-traves-de-los-personajes\/","title":{"rendered":"The \u00a1\u00c1ndale! \u00bfQu\u00e9 Esperas? Campaign, Grupo Chespirito join to Celebrate El D\u00eda Del Ni\u00f1o and Raise Awareness of the Benefits of the Covid-19 Vaccine through PSA&#8217;s Featuring the Beloved Character, El Chavo"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>PSA&#8217;s are running in the top five Latino Markets in <span class=\"xn-location\">California<\/span> to target Hard to Reach Latinos<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LOS ANGELES<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 29, 2022<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The <i>\u00a1\u00c1ndale! \u00bfQu\u00e9 Esperas?<\/i>\u00a0campaign by AltaMed Health Services partnered with Grupo Chespirito to launch a series of PSA&#8217;s featuring the iconic characters of <span class=\"xn-location\">El Chavo<\/span> for parents who continue to be vaccine hesitant and have not yet vaccinated their children.<\/p>\n<p>El D\u00eda Del Ni\u00f1o is an important holiday in M\u00e9xico and <span class=\"xn-location\">Latin America<\/span> and is now celebrated in many Latino communities throughout <span class=\"xn-location\">California<\/span> in commemoration of international children&#8217;s rights.\u00a0 In honor of this celebration, the\u00a0<i>\u00a1\u00c1ndale! \u00bfQu\u00e9 Esperas? is amplifying its vaccination campaign message\u00a0<\/i>to promote the benefits of the Covid-19 vaccine and help protect Latino children and families who, according to numerous studies, have been hit the hardest by the pandemic, seeing the highest number of deaths and infections in the state.<\/p>\n<p>In <span class=\"xn-location\">California<\/span>, just 22.8 percent of\u00a0<span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3521159-1&amp;h=2930144292&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3521159-1%26h%3D3052309300%26u%3Dhttps%253A%252F%252Fcovid19.ca.gov%252Fvaccination-progress-data%252F%2523age-ethnicity%26a%3DLatino%2Bchildren%2Bbetween%2Bfive%2Band%2Beleven-years&amp;a=Latino+children+between+five+and+eleven-years\" target=\"_blank\" rel=\"nofollow\">Latino children between five and eleven-years<\/a><\/span>\u00a0is fully vaccinated, leaving millions vulnerable. Given the lifting of mandates, paired with misinformation and disinformation causing greater confusion, it is understandable that Latino parents and children may have questions and be hesitant about the vaccine.<\/p>\n<p><b>Grupo Chespirito Producer and Executive Director, Roberto G\u00f3mez Fern\u00e1ndez<\/b>, son of the show&#8217;s creator said, &#8220;It is a great honor for me and for Grupo Chespirito to participate in social welfare campaigns like this. I am overjoyed to be able share this life-saving vaccination message through <span class=\"xn-location\">El Chavo<\/span> and its beloved neighborhood characters. I am certain that by adding <span class=\"xn-location\">El Chavo&#8217;s<\/span> voice to this cause, it will help increase community participation in AltaMed&#8217;s vaccination campaign, and help their efforts be even more successful. Like <span class=\"xn-location\">El Chavo<\/span>, you too can make an appointment to get vaccinated. \u00a1\u00c1ndale! \u00bfQu\u00e9 Esperas?&#8221;<\/p>\n<p>For over fifty years, the legendary Mexican series has appealed to both children and adults through generations, cultures and countries through its family-friendly and culturally relevant slapstick comedy. At thActum LLCe height of the show&#8217;s popularity, it was seen by an estimated 350 million viewers weekly.<\/p>\n<p>It is this deep cultural impact that led\u00a0<i>\u00a1\u00c1ndale! \u00bfQu\u00e9 Esperas?<\/i>\u00a0to join with the <span class=\"xn-location\">El Chavo<\/span> characters, with the hope that these endearing voices can ease the fears of parents and children and encourage families to protect themselves by getting vaccinated.<\/p>\n<p>&#8220;As a pediatrician, I know firsthand that people are tired of hearing about COVID-19, but this is not the time to let down our guard. People are still getting sick, and there is still a great deal of misinformation about the vaccine,&#8221;\u00a0<b>said Dr. <span class=\"xn-person\">Ilan Shapiro<\/span>, Senior Vice President, Chief Health Correspondent, and Medical Affairs Officer for AltaMed Health Services.<\/b>\u00a0&#8220;The purpose of this partnership with <span class=\"xn-location\">El Chavo<\/span> is to help dispel some of these myths among our community.&#8221;<\/p>\n<p>While the public at large is ditching their masks, the Centers for Disease Control has found that a\u00a0<span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3521159-1&amp;h=1210120474&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3521159-1%26h%3D3538517177%26u%3Dhttps%253A%252F%252Fwww.cdc.gov%252Fmmwr%252Fvolumes%252F71%252Fwr%252Fmm7107e4.htm%253Fs_cid%253Dmm7107e4_w%26a%3Drecord%2Bnumber%2Bof%2Bchildren&amp;a=record+number+of+children\" target=\"_blank\" rel=\"nofollow\">record number of children<\/a><\/span>\u00a0under five years of age were hospitalized during the Omicron surge. This finding underscores the need to vaccinate young children before the next variant develops and puts them and their communities at even further risk.<\/p>\n<p>The PSAs are running in the top five Latino markets in <span class=\"xn-location\">California<\/span>, including <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">San Diego<\/span>, <span class=\"xn-location\">Fresno<\/span>, <span class=\"xn-location\">San Francisco<\/span> and <span class=\"xn-location\">Sacramento<\/span> targeting more than 4.4 million unvaccinated Latinos in hard to reach areas.<\/p>\n<p>To learn more about how El Chavo Animado explains the benefits of the vaccine, view the full :60 and :30 PSAs here:\u00a0<span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3521159-1&amp;h=113440806&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3521159-1%26h%3D519221503%26u%3Dhttps%253A%252F%252Fbit.ly%252F3u7gRGo%26a%3Dhttps%253A%252F%252Fbit.ly%252F3u7gRGo&amp;a=https%3A%2F%2Fbit.ly%2F3u7gRGo\" target=\"_blank\" rel=\"nofollow\">https:\/\/bit.ly\/3u7gRGo<\/a><\/span><\/p>\n<p><b><span>About\u00a0<i>\u00a1\u00c1ndale! \u00bfQu\u00e9 Esperas?<\/i><\/span><\/b><\/p>\n<p><i><span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3521159-1&amp;h=1594591029&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3521159-1%26h%3D3035712295%26u%3Dhttps%253A%252F%252Fandalequeesperas.com%252F%26a%3D%25C2%25A1A%25CC%2581ndale!%2B%25C2%25BFQue%25CC%2581%2BEsperas&amp;a=%C2%A1A%CC%81ndale!+%C2%BFQue%CC%81+Esperas\" target=\"_blank\" rel=\"nofollow\">\u00a1A\u0301ndale! \u00bfQue\u0301 Esperas<\/a><\/span>?\u00a0<\/i>is a statewide multigenerational COVID-19 vaccine outreach campaign intended to reach 4.45 million Latinos through a culturally relevant public education campaign and 2.25 million Latinos through direct community outreach efforts in <span class=\"xn-location\">California<\/span>.<\/p>\n<p>AltaMed Health Services launched the\u00a0<i>\u00a1A\u0301ndale! \u00bfQue\u0301 Esperas?<\/i>\u00a0Campaign in partnership with San Ysidro Health in <span class=\"xn-location\">San Diego County<\/span>, Clinica de la Raza serving <span class=\"xn-location\">Alameda<\/span> and <span class=\"xn-location\">Solano<\/span> Counties, Latino Health Access in <span class=\"xn-location\">Orange County<\/span>, Golden Valley Health Centers serving <span class=\"xn-location\">Merced<\/span> and <span class=\"xn-location\">Stanislaus<\/span> Counties, the My Community, My Health Coalition in <span class=\"xn-location\">Los Angeles County<\/span>, and the Latino Coalition for a Healthy California. More information can be found at andalequeesperas.com and through social media @andalequeespera on Twitter and Andale Que Esperas on Facebook.<\/p>\n<p>To schedule an appointment, you can visit our website or call (855) YA-ANDALE.<\/p>\n<p>This campaign is supported by the Health Resource and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling <span class=\"xn-money\">$11,169,570<\/span> with 0% financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.<\/p>\n<p><b>Media Contact<br \/><\/b><span class=\"xn-person\">Hilda Delgado<\/span><br \/>213-700-3142<br \/><span><a href=\"mailto:hdelgado@actumllc.com\" target=\"_blank\" rel=\"nofollow\">hdelgado@actumllc.com<\/a><\/span><\/p>\n<p>Video &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3521159-1&amp;h=2360375325&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DTp4mzr5YJPI&amp;a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DTp4mzr5YJPI\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=Tp4mzr5YJPI<\/a>\u00a0<\/p>\n<p>SOURCE  AltaMed Health Services<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>PSA&#8217;s are running in the top five Latino Markets in <span class=\"xn-location\">California<\/span> to target Hard to Reach Latinos<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LOS ANGELES<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 29, 2022<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The <i>\u00a1\u00c1ndale! \u00bfQu\u00e9 Esperas?<\/i>\u00a0campaign by AltaMed Health Services partnered with Grupo Chespirito to launch a series of PSA&#8217;s featuring the iconic characters of <span class=\"xn-location\">El Chavo<\/span> for parents who&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-116585","post","type-post","status-publish","format-standard","hentry","category-salud"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/116585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=116585"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/116585\/revisions"}],"predecessor-version":[{"id":116588,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/116585\/revisions\/116588"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=116585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=116585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=116585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}