{"id":117030,"date":"2022-05-31T08:45:00","date_gmt":"2022-05-31T12:45:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-hmc-devotes-a-week-of-its-annual-summit-to-latest-multicultural-research\/"},"modified":"2022-05-31T08:50:14","modified_gmt":"2022-05-31T12:50:14","slug":"el-hmc-dedica-una-semana-de-su-cumbre-anual-a-la-ultima-investigacion-multicultural","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-hmc-dedica-una-semana-de-su-cumbre-anual-a-la-ultima-investigacion-multicultural\/","title":{"rendered":"HMC DEVOTES A WEEK OF ITS ANNUAL SUMMIT TO LATEST MULTICULTURAL RESEARCH"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><b>Claritas, Kantar and ThinkNow Share Latest Insights to Maximize the Hispanic Opportunity<\/b><\/p>\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">May 31, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; As more brands commit to DEI practices and increases in multicultural investment, the <b>Hispanic Marketing Council (HMC)<\/b> has devoted a week of its free and virtual 2022 Annual Summit to business-building multicultural research, featuring leaders from <b>Kantar, ThinkNow<\/b> and <b>Claritas<\/b>. Moderated by HMC Research Chair <span class=\"xn-person\">Nancy Tellet<\/span>, founder, brand &amp; consumer navigator at PureClarity LLC, these webinars will cover inclusive advertising, investing and money management, and consumer behavior. For a complete agenda and to register, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3550020-1&amp;h=425167938&amp;u=http%3A%2F%2Fhmcannualsummit.org%2F&amp;a=hmcannualsummit.org\" target=\"_blank\" rel=\"nofollow\">hmcannualsummit.org<\/a>. Registration for one session grants access to all sessions and replays.<\/p>\n<div id=\"prni_dvprnejpg1817left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg1817left\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p><b><u><span class=\"xn-chron\">Tuesday, June 7<\/span>: The Power of Inclusive Advertising<br \/><\/u><\/b>Kantar&#8217;s latest research on diversity and inclusion in advertising utilizes neuroscience techniques\u2013facial decoding, eye tracking, and intuitive associations and emotional priming\u2013to evaluate the performance of racial and ethnic representation in advertising. In this session, you&#8217;ll learn how diversity in advertising is evolving, how different consumer demographics react to diverse advertising, and what excellence in diverse advertising looks like.<\/p>\n<ul type=\"disc\">\n<li><span class=\"xn-person\">Deepak Varma<\/span>, Head of Neuroscience Insights, <b><span class=\"xn-person\">Kantar North America<\/span><\/b><\/li>\n<li><span class=\"xn-person\">Valeria Piaggio<\/span>, SVP, Head of Identity &amp; Inclusivity Insight, <b>Global Lead Kantar Inclusion<\/b><\/li>\n<\/ul>\n<p><b><u><span class=\"xn-chron\">Wednesday, June 8<\/span>: Hispanic Participating and Attitudes towards Investing<br \/><\/u><\/b>Forty-nine percent of Hispanics don&#8217;t currently own individual stocks, mutual funds, or other investment assets. That&#8217;s nearly twice the percentage of non-Hispanic whites who are not invested in any assets. While owning investment assets correlates with higher household income, cultural attitudes toward money management also affect whether disposable income is invested. In this session, <span class=\"xn-person\">Roy Eduardo Kokoyachuk<\/span>, co-founder and principal of <b>ThinkNow,<\/b> will share the results or their recent Pulse, Cryptocurrency and Financial Services reports to paint a picture of the current state of and attitudes towards investing held by Hispanics to identify strategies best suited for increasing Hispanic investing and participation in the financial services sector.<\/p>\n<p><b><u><span class=\"xn-chron\">Thursday, June 9<\/span>: Lifestyle &amp; Behaviors of Today&#8217;s Hispanic Consumer Segments<br \/><\/u><\/b>With more than 63 million Hispanics in the U.S, marketers must understand Latino consumer behaviors. <span class=\"xn-person\">Ron Cohen<\/span>, VP of product strategy for <b>Claritas,<\/b> will share the latest insights across various industries, including technology, retail and financial services to help brands engage their customers, identify their best prospects, and deliver more engaging messages to optimize campaigns and increase ROI.<\/p>\n<p>Follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic using the conference hashtag #WeAreNow.<\/p>\n<p><i>About HMC: <\/i>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3550020-1&amp;h=3650600285&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Hispanic Marketing Council<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b>Claritas, Kantar and ThinkNow Share Latest Insights to Maximize the Hispanic Opportunity<\/b><\/p>\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">May 31, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; As more brands commit to DEI practices and increases in multicultural investment, the <b>Hispanic Marketing Council (HMC)<\/b> has devoted a week of its free and virtual 2022 Annual Summit to business-building multicultural research, featuring leaders from <b>Kantar, ThinkNow<\/b> and <b>Claritas<\/b>. Moderated by HMC Research Chair &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":117031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-117030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/117030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=117030"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/117030\/revisions"}],"predecessor-version":[{"id":117032,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/117030\/revisions\/117032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/117031"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=117030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=117030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=117030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}