{"id":132794,"date":"2022-07-25T11:32:00","date_gmt":"2022-07-25T10:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-jennifer-lopez-announces-expansion-into-body-care-category\/"},"modified":"2022-07-25T11:40:01","modified_gmt":"2022-07-25T15:40:01","slug":"jennifer-lopez-anuncia-su-incursion-en-la-categoria-de-cuidado-corporal","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/jennifer-lopez-anuncia-su-incursion-en-la-categoria-de-cuidado-corporal\/","title":{"rendered":"Jennifer Lopez Announces Expansion into Body Care Category"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><b>JLo Beauty Launches JLo Body\u2122 with Booty-Focused Formula<\/b><\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">July 25, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>JLo Beauty<\/b>, a high-performance line of skincare rooted in seriously sexy science and founded by world-renowned entertainer <span class=\"xn-person\">Jennifer Lopez<\/span>, announces its first category expansion with the highly anticipated launch of body care. Introducing <b>JLo Body<\/b>, a clinically backed line of high-performance skincare for the body that delivers visible results\u00a0and limitless confidence.<\/p>\n<div id=\"prni_dvprnejpg8b92left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg8b92left\" title=\"JLo Beauty Firm + Flaunt Targeted Booty Balm\" src=\"https:\/\/mma.prnewswire.com\/media\/1865189\/JLo_Beauty_Firm_Flaunt_Booty_Balm.jpg\" alt=\"JLo Beauty Firm + Flaunt Targeted Booty Balm\" align=\"middle\"\/><\/div>\n<p><i>&#8220;For me, it&#8217;s all about feeling confident in your skin, no matter what,&#8221; says Lopez, &#8220;We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a <\/i><i>skincare routine for the body to address its specific and unique needs. <\/i><i>It&#8217;s all the power and science behind JLo Beauty\u2026 now for body.<\/i><i>&#8220;<\/i><\/p>\n<p><b>Firm + Flaunt Targeted Booty Balm<\/b>\u00a0is the first clinically tested formula to launch under the JLo Body franchise as requested by JLo Beauty&#8217;s ageless consumers who were looking to upgrade their bodycare with new textures and active ingredients that deliver powerful results. Inspired by the <i>most <\/i>iconic booty, JLo Beauty Firm + Flaunt Targeted Booty Balm is proven to firm skin&#8217;s appearance, help improve skin elasticity, and fade the appearance of stretch marks in targeted areas like the booty, hips and thighs with a blend of powerful active ingredients like invigorating Guarana Seed Extract and Pink Pepperslim.<\/p>\n<p>To cement the brand&#8217;s <i>seriously sexy science<\/i> positioning, every JLo Beauty product is clinically tested to ensure visible, transformative results. Based on a clinical study, 100% of participants demonstrated a measured increase in hydration immediately after application*; 71% of participants demonstrated a measured increase in skin texture\/smoothness after 4 weeks*; and 74% of participants demonstrated a measured improvement in skin elasticity after 8 weeks.* JLo Beauty also prioritizes <i>Confidence Claims<\/i>, with 76% of users experiencing restored confidence after 8 weeks of use**.<\/p>\n<p>On <span class=\"xn-chron\">July 24<\/span><sup>th<\/sup> \u2013 Jennifer&#8217;s birthday \u2013 the superstar gave new meaning to the &#8220;birthday suit&#8221; by baring it all to mark the launch of JLo Body as part of an omnichannel marketing campaign. The launch campaign includes bi-coastal billboards, print ads, e-mail, SMS, exclusive social content, LIVE moments with Jennifer, influencer campaigns, activations with exclusive retailer Sephora, and partnerships with select JLo superfans \u2013 all in an effort to celebrate the brand founder&#8217;s mantra: <i>Beauty has no expiration date.<\/i><\/p>\n<p>JLo Beauty Firm + Flaunt Targeted Booty Balm <span class=\"xn-money\">($65)<\/span> is available now on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3602231-1&amp;h=2722433183&amp;u=http%3A%2F%2Fwww.jlobeauty.com%2F&amp;a=www.jlobeauty.com.\" target=\"_blank\" rel=\"nofollow\">www.jlobeauty.com.<\/a><\/p>\n<p>*Based on a clinical study of 34 women, ranging from 27 to 63<\/p>\n<p>**User perception results as part of an 8-week clinical study of 29 women<\/p>\n<p><b>About JLo Beauty<\/b><\/p>\n<p><span class=\"xn-person\">Jennifer Lopez<\/span> launched JLo Beauty in <span class=\"xn-chron\">January 2021<\/span> to bring her iconic &#8220;JLo Glow&#8221; to her community. The company expanded to include Lifestyle in 2022. Rooted in &#8220;seriously sexy science,&#8221; JLo Beauty &amp; Lifestyle continues to strive to make self-care simpler with potent, high performance, bio-active products that deliver transformative results for an inner and outer glow \u2013 at any age. <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3602231-1&amp;h=2181992278&amp;u=http%3A%2F%2Fwww.jlobeauty.com%2F&amp;a=www.jlobeauty.com\" target=\"_blank\" rel=\"nofollow\">www.jlobeauty.com<\/a>\u00a0@jlobeauty<\/p>\n<div id=\"prni_dvprnejpgac0cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgac0cleft\" title=\"JLo Beauty\" src=\"https:\/\/mma.prnewswire.com\/media\/1865211\/JLo_Beauty.jpg\" alt=\"JLo Beauty\" align=\"middle\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpgec25left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgec25left\" title=\"JLo Beauty\" src=\"https:\/\/mma.prnewswire.com\/media\/1865188\/JLo_Beauty_Logo.jpg\" alt=\"JLo Beauty\" align=\"middle\"\/><\/div>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3602231-1&amp;h=667492983&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1865189%2FJLo_Beauty_Firm_Flaunt_Booty_Balm.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1865189%2FJLo_Beauty_Firm_Flaunt_Booty_Balm.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1865189\/JLo_Beauty_Firm_Flaunt_Booty_Balm.jpg<\/a><\/p>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3602231-1&amp;h=2519087007&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1865211%2FJLo_Beauty.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1865211%2FJLo_Beauty.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1865211\/JLo_Beauty.jpg<\/a><\/p>\n<p>Logo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3602231-1&amp;h=1346557241&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1865188%2FJLo_Beauty_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1865188%2FJLo_Beauty_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1865188\/JLo_Beauty_Logo.jpg<\/a><\/p>\n<p>SOURCE  JLo Beauty<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><b>JLo Beauty Launches JLo Body\u2122 with Booty-Focused Formula<\/b><\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">July 25, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>JLo Beauty<\/b>, a high-performance line of skincare rooted in seriously sexy science and founded by world-renowned entertainer <span class=\"xn-person\">Jennifer Lopez<\/span>, announces its first category expansion with the highly anticipated launch of body care. Introducing <b>JLo Body<\/b>, a clinically backed line of high-performance skincare for the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":132795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-132794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/132794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=132794"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/132794\/revisions"}],"predecessor-version":[{"id":132805,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/132794\/revisions\/132805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/132795"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=132794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=132794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=132794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}