{"id":133793,"date":"2022-09-13T10:00:00","date_gmt":"2022-09-13T14:06:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-hairclub-commissions-nft-of-salsa-queen-celia-cruzs-wig-for-hispanic-heritage-month\/"},"modified":"2022-09-13T10:10:16","modified_gmt":"2022-09-13T14:10:16","slug":"hairclub-celebra-el-mes-de-la-herencia-hispana-honrando-el-legado-de-celia-cruz-con-la-comision-de-un-nft-de-una-de-sus-pelucas-y-patrocinando-su-fundacion","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/hairclub-celebra-el-mes-de-la-herencia-hispana-honrando-el-legado-de-celia-cruz-con-la-comision-de-un-nft-de-una-de-sus-pelucas-y-patrocinando-su-fundacion\/","title":{"rendered":"HAIRCLUB COMMISSIONS NFT OF SALSA QUEEN CELIA CRUZ&#8217;S WIG FOR HISPANIC HERITAGE MONTH"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><b>The partnership between HairClub and The Celia Cruz Foundation highlights HairClub&#8217;s award-winning &#8220;El Poder del Cabello&#8221; (the power of hair) campaign <\/b><b>and the famous wig worn by <span class=\"xn-person\">Celia Cruz<\/span><\/b><\/p>\n<p><b>Proceeds from the commission and other donations will benefit communications, arts, and music within the Hispanic community<\/b><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Sept. 13, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; In honor of Hispanic Heritage Month, HairClub and the Celia Cruz Foundation are teaming up to pay tribute to &#8220;La Reina de la Salsa&#8221; (The Queen of Salsa) <span class=\"xn-person\">Celia Cruz<\/span>. HairClub President and CEO <span class=\"xn-person\">Mike Nassar<\/span> announced the commissioned of a commemorative certified replica paired with an NFT design of Cruz&#8217;s wig to be auctioned in <span class=\"xn-location\">New York<\/span> during the week of her birthday, which falls on <span class=\"xn-chron\">October 21<\/span>. Through the Celia Cruz Foundation, HairClub donations will total <span class=\"xn-money\">$40,000<\/span> towards music and cultural programs.<\/p>\n<div id=\"prni_dvprnejpgcb2cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgcb2cleft\" title=\"\u00a9 2021 HairClub. All rights reserved. HairClub is the leading provider of hair care in the US and provides nearly a dozen different time-tested, proven customizable solutions in three categories \u2013 regrowth, replacement, and restoration. HairClub.com\" src=\"https:\/\/mma.prnewswire.com\/media\/1525535\/hairclub_Logo.jpg\" alt=\"\u00a9 2021 HairClub. All rights reserved. HairClub is the leading provider of hair care in the US and provides nearly a dozen different time-tested, proven customizable solutions in three categories \u2013 regrowth, replacement, and restoration. HairClub.com\" align=\"middle\"\/><\/div>\n<p>&#8220;I am thrilled to partner with the Celia Cruz Foundation, representing such an iconic figure in the music world to support the Hispanic causes they serve, especially as the first brand to partner with Celia&#8217;s NFT as part of our award-winning &#8216;El Poder del Cabello&#8217; campaign,&#8221; said Nassar. &#8220;As the leading provider of hair loss solutions in <span class=\"xn-location\">the United States<\/span>, we are determined to expand and strengthen our commitment to minority markets.&#8221;<\/p>\n<p>Nassar credits Cruz&#8217;s cultural legacy and iconic sense of style as an inspiration aligned with HairClub&#8217;s mission of empathy and empowerment. &#8220;We at HairClub are committed to creating an emotional connection, while providing life-changing hair solutions and services that help our members like who they see in the mirror,&#8221; said Nassar. &#8220;This is about so much more than selling products \u2013 like &#8216;El Poder del Cabello&#8217; our message is about lifestyle and choices, being authentic and transparent.&#8221;<\/p>\n<p>Beneficiaries include <span class=\"xn-org\">Florida State University<\/span>, which will receive its contribution during an event at the Tower Club in <span class=\"xn-location\">Ft. Lauderdale<\/span> on <span class=\"xn-chron\">September 29<\/span><sup>th<\/sup>. Another donation to the Celia Cruz School of Music in the <span class=\"xn-location\">Bronx, New York<\/span> coinciding with an event in <span class=\"xn-location\">Puerto Rico<\/span> at the St. Claire Foundation and announcement of the Phygital auction winner.<\/p>\n<p>&#8220;This Phygital (Replica + NFT), commissioned as a result of HairClub&#8217;s sponsorship will nurture <span class=\"xn-person\">Celia Cruz&#8217;s<\/span> legacy through one of her most memorable accessories, her wigs \u2013 carried out by Archetype IO, a company dedicated to new technologies within the metaverse,&#8221; said Celia Cruz Foundation CEO and Founder <span class=\"xn-person\">Omer Pardillo<\/span>. &#8220;During Hispanic Heritage Month, the virtual image will be available from <span class=\"xn-chron\">September 12 to October 18<\/span> at an auction, which is open to everyone, with funds going to develop music, art, and communication in Hispanic communities.&#8221;<\/p>\n<p><span class=\"xn-person\">Renzo Ferro<\/span>, General Manager at Latin2Latin Marketing + Communications, is excited about how the innovative initiative will affect the Hispanic community. &#8220;HairClub is sharing its understanding of the Hispanic experience, diversity, and culture by further educating and engaging with the public and providing tools to enable positive change. HairClub continues to lead the hair loss space, reinforced by 45 years of knowledge and expertise that still continues to impact new generations,&#8221; said Ferro.\u00a0 &#8220;Studies show that 21 percent of NFT owners are African American and 20 percent are Hispanic. Based on these insights, our digital partner Digo will leverage these cultural nuances on digital and deliver the campaign message through their first and third-party data, and will utilize other technological tools to effectively reach and impact the Hispanic community in new and powerful ways.&#8221;<\/p>\n<p><b>For more information: \u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3646015-1&amp;h=3030111927&amp;u=http%3A%2F%2Fwww.hairclubweb.com%2Fceliacruz&amp;a=www.hairclubweb.com%2Fceliacruz\" target=\"_blank\" rel=\"nofollow\">www.hairclubweb.com\/celiacruz<\/a> o<\/b>\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3646015-1&amp;h=637178221&amp;u=https%3A%2F%2Fceliacruz.com%2Fcelia-auction%2F&amp;a=https%3A%2F%2Fceliacruz.com%2Fcelia-auction%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/celiacruz.com\/celia-auction\/<\/a>\u00a0<\/b><\/p>\n<div class=\"wcag-arialevel-3\" style=\"display: block; font-size: 1.17em; margin-block-start: 1em; margin-block-end: 1em; margin-inline-start: 0px; margin-inline-end: 0px; font-weight: bold; text-align: left;\" role=\"heading\" aria-level=\"3\"><u>About the Celia Cruz Foundation<\/u><\/div>\n<p>The Celia Cruz Foundation is a 501 (c) (3) non-profit organization whose main commitment is to preserve, proliferate and promote the legacy of the late Cuban singer and &#8220;Queen of Salsa&#8221; Celia Cruz, and help students in music education. Celia was an incredible musical ambassador, bringing Salsa, in particular, and Latin music in general, to the forefront of the world&#8217;s consciousness.\u00a0 It was always her mission to open doors for Hispanic students who wished to pursue musical studies, but due to financial constraints, were not able to do so. \u00a0<\/p>\n<div class=\"wcag-arialevel-3\" style=\"display: block; font-size: 1.17em; margin-block-start: 1em; margin-block-end: 1em; margin-inline-start: 0px; margin-inline-end: 0px; font-weight: bold; text-align: left;\" role=\"heading\" aria-level=\"3\"><u>About HairClub<\/u><\/div>\n<p>HairClub, is the leading hair restoration, regrowth and replacement in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Canada<\/span>. For nearly 45 years HairClub has provided hair loss solutions including non-surgical and surgical hair replacement, in-center and at home therapies. The company helps members of all ages and stages of hair loss including women and children. Hair Club provides free hair restoration services to children with medical conditions that cause hair loss. \u00a0<\/p>\n<p><b>Media Contact: <span class=\"xn-person\">Gladys I. Col\u00f3n<\/span> \/ Latin2Latin\/ 305-608-9996 <a href=\"mailto:\/gladys@l2lmarketing.com\" target=\"_blank\" rel=\"nofollow\">\/gladys@l2lmarketing.com<\/a> <\/b><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3646015-1&amp;h=461467355&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1525535%2Fhairclub_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1525535%2Fhairclub_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1525535\/hairclub_Logo.jpg<\/a><\/p>\n<p>SOURCE  HairClub<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b>The partnership between HairClub and The Celia Cruz Foundation highlights HairClub&#8217;s award-winning &#8220;El Poder del Cabello&#8221; (the power of hair) campaign <\/b><b>and the famous wig worn by <span class=\"xn-person\">Celia Cruz<\/span><\/b><\/p>\n<p><b>Proceeds from the commission and other donations will benefit communications, arts, and music within the Hispanic community<\/b><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Sept. 13, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; In honor of Hispanic Heritage Month, HairClub and the Celia Cruz&#8230;<\/p>\n","protected":false},"author":1,"featured_media":133794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-133793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/133793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=133793"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/133793\/revisions"}],"predecessor-version":[{"id":133795,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/133793\/revisions\/133795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/133794"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=133793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=133793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=133793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}