{"id":133830,"date":"2022-09-14T19:20:00","date_gmt":"2022-09-14T23:07:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-latino-victory-projects-vote-like-a-madre-campaign-returns-with-5-million-mobilization-investment-in-the-southwest\/"},"modified":"2022-09-14T19:30:01","modified_gmt":"2022-09-14T23:30:01","slug":"eva-longoria-lin-manuel-miranda-jessica-alba-angelica-maria-angelica-vale-ariana-debose-michaela-jae-rodriguez-y-una-lista-repleta-de-celebridades-latinas-estan-uniendo-fuerzas-para-llamar-a-la","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/eva-longoria-lin-manuel-miranda-jessica-alba-angelica-maria-angelica-vale-ariana-debose-michaela-jae-rodriguez-y-una-lista-repleta-de-celebridades-latinas-estan-uniendo-fuerzas-para-llamar-a-la\/","title":{"rendered":"Latino Victory Project&#8217;s Vote Like a Madre Campaign Returns with $5 Million Mobilization Investment in the Southwest"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen2{\nPADDING-RIGHT:0.17em; PADDING-LEFT:0.17em; VERTICAL-ALIGN: BOTTOM; TEXT-ALIGN: CENTER; BORDER-TOP:black 1pt; BORDER-RIGHT:black 1pt; BORDER-BOTTOM:black 1pt; BORDER-LEFT:black 1pt\n}\n.prnml4{\nMARGIN-TOP:0em; MARGIN-RIGHT:0em; MARGIN-BOTTOM:0em; MARGIN-LEFT:0.33em !IMPORTANT\n}\n.prnbcc{\nBORDER-COLLAPSE: COLLAPSE; BORDER-TOP:1pt  black; BORDER-RIGHT:1pt  black; BORDER-BOTTOM:1pt  black; BORDER-LEFT:1pt  black\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Vote Like a Madre 2022 launches with support from <span class=\"xn-person\">Eva Longoria<\/span>, <span class=\"xn-person\">America Ferrera Lin-Manuel Miranda<\/span>, <span class=\"xn-person\">Jessica Alba<\/span>, <span class=\"xn-person\">Rosario Dawson<\/span>, Ang\u00e9lica Mar\u00eda, Ang\u00e9lica Vale, Gloria Calder\u00f3n Kellet, <span class=\"xn-person\">Ariana DeBose<\/span>, <span class=\"xn-person\">Carolina Sandoval<\/span>, and Michaela Ja\u00e9 Rodriguez, <span class=\"xn-person\">Rosie Perez<\/span>, among other Latina artists, celebrities and influencers. <\/i><\/p>\n<p class=\"prntac\"><i>Climate change continues to be a top issue for Latino voters across the country. Nearly <b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=3483256766&amp;u=https%3A%2F%2Fonline.flipbuilder.com%2Ftelemundo%2Fuyhi%2F&amp;a=60+percent\" target=\"_blank\" rel=\"nofollow\">60 percent<\/a><\/u> <\/b>of Latinas support candidates that champion initiatives to combat climate change. <\/i><\/p>\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Sept. 14, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, Latino Victory Project is launching its 2022 Vote Like a Madre campaign, a <span class=\"xn-money\">$5 million<\/span> voter mobilization investment, featuring Latina artists, celebrities and influencers, including:<b> <span class=\"xn-person\">Eva Longoria<\/span>, <span class=\"xn-person\">America Ferrera<\/span>, <span class=\"xn-person\">Lin-Manuel Miranda<\/span> and his mother Dr. <span class=\"xn-person\">Luz Towns-Miranda<\/span>, <span class=\"xn-person\">Jessica Alba<\/span>, <span class=\"xn-person\">Rosario Dawson<\/span>, <span class=\"xn-person\">Rosie Perez<\/span>, Michaela Ja\u00e9 Rodriguez, <span class=\"xn-person\">Ariana DeBose<\/span>, Ang\u00e9lica Mar\u00eda, Ang\u00e9lica Vale, Gloria Calder\u00f3n Kellet, Chef <span class=\"xn-person\">Lorena Garcia<\/span>, <span class=\"xn-person\">Carolina Sandoval<\/span>, <span class=\"xn-person\">Danna Garcia<\/span>, <span class=\"xn-person\">Cyn Santana<\/span> <\/b>among other Latina leaders.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p title=\"\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4t7Exlurjrc\" frameborder=\"0\">\u00a0<\/iframe><\/p>\n<\/p><\/div>\n<p>Led by Latino Victory Project, Vote Like A Madre aims to mobilize Latina voters, an influential voter demographic, to vote around the climate crisis issue, which is a top priority issue for Latinas and Latinos in 2022. This campaign brings together mothers and mother figures, such as t\u00edas, abuelas, hermanas, madrinas, to make a pinky promise and harness Latinas&#8217; voting power in these high-stakes midterm elections. With nearly <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=1537194445&amp;u=https%3A%2F%2Fonline.flipbuilder.com%2Ftelemundo%2Fuyhi%2F&amp;a=60+percent+\" target=\"_blank\" rel=\"nofollow\">60 percent <\/a><\/u>of Latinas saying that they would support candidates who champion initiatives to combat climate change, Vote Like A Madre calls on <i>madres<\/i> to demand that candidates have bold plans and commit to make progress towards finding practical solutions to address climate change.<\/p>\n<p>&#8220;Latina moms are leaders in their families, the workforce and our communities, but they also exert tremendous power as voters. Nearly 60 percent of Latinas support candidates that support initiatives to combat climate change, so we have a key opportunity to mobilize this powerful electorate to vote for climate change action in November,&#8221; said <b><span class=\"xn-person\">Nathalie Rayes<\/span>, Latino Victory Project president and CEO<\/b>. &#8220;As mothers, we want nothing more than a clean, safe environment so our children can live healthy, prosperous lives with clean air, water, and a stable climate. So, in this election, I call on my fellow madres and madre figures to make a pinky promise to their children to demand candidates have bold plans to combat the climate crisis. Together, we can elect a government that will protect our children by taking action on the climate emergency.&#8221;<\/p>\n<p>Polling conducted ahead of the 2022 midterm elections indicate that climate change continues to be a priority issue for Latinos <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=2732479427&amp;u=https%3A%2F%2Fwww.unidosus.org%2Fwp-content%2Fuploads%2F2022%2F08%2Funidosus_mifamiliavota_nationalsurveyoflatinovoters_81022.pdf&amp;a=nationwide\" target=\"_blank\" rel=\"nofollow\">nationwide<\/a><\/u> and for a growing concern for Latinos in <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=4075619593&amp;u=https%3A%2F%2Fwww.unidosus.org%2Fwp-content%2Fuploads%2F2022%2F08%2Funidosus_mifamiliavota_arizonasurvey.pdf&amp;a=Arizona\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-location\">Arizona<\/span><\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=2999992962&amp;u=https%3A%2F%2Fwww.unidosus.org%2Fwp-content%2Fuploads%2F2022%2F08%2Funidosus_mifamiliavota_arizonasurvey.pdf&amp;a=Colorado\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-location\">Colorado<\/span><\/a><\/u>\u00a0and\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=2620226807&amp;u=https%3A%2F%2Fwww.unidosus.org%2Fwp-content%2Fuploads%2F2022%2F08%2Funidosus_mifamiliavota_nevadasurvey.pdf&amp;a=Nevada\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-location\">Nevada<\/span><\/a><\/u>. Latinos are also disproportionately impacted by the effects of climate change, from droughts to wildfires to record-breaking heat, their health and livelihood are all on the line when it comes to climate change. Vote Like a Madre will focus on the urgency for Latinas to mobilize on this issue.<\/p>\n<p>&#8220;At Chispa Arizona, we envision communities that enjoy clean air and water, open spaces and parks and the security of knowing that our planet can sustain us today and for future generations,&#8221; <b>Vianey Olivarr\u00eda, Chispa Arizona State Director.<\/b> &#8220;We also envision a democracy that is accessible, through which all people have the opportunity to represent them. Just as <span class=\"xn-person\">Madre Tierra<\/span> cares for us, madres and madre figures care for others, and are an essential part of materializing our vision. We look forward to showing their power in this election.&#8221;<\/p>\n<p>With <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=3995623889&amp;u=https%3A%2F%2Fonline.flipbuilder.com%2Ftelemundo%2Fuyhi%2F&amp;a=63+percent+of+Latinas\" target=\"_blank\" rel=\"nofollow\">63 percent of Latinas<\/a><\/u> 18 and over registered to vote, Vote Like A Madre encourages Latinas to make a pinky promise to vote for elected officials who are willing to take bold action on climate change policy. The campaign is planning an initial <span class=\"xn-money\">$5 million<\/span> advertising spend mainly on digital, social media, radio and influencer platforms, which will be accompanied by\u00a0robust GOTV direct voter contact.<\/p>\n<p>The goal is to make Latinas the biggest voting block pushing elected officials to make the changes needed to stop the climate crisis. With 31 million Latinas in <span class=\"xn-location\">the United States<\/span> and more than one million eligible Latina voters in <span class=\"xn-location\">Nevada<\/span>, <span class=\"xn-location\">Arizona<\/span>, and <span class=\"xn-location\">Colorado<\/span> they are a powerful electorate and can have a significant impact on the midterm elections. In 2020, Latino Victory Project launched the Gold Effie-winning campaign\u2014Vote Like A Madre\u2014one of the largest mobilization efforts specifically designed with Latinas in mind and most impactful campaigns of the 2020 cycle driving 40,000 incremental voters in <span class=\"xn-location\">Arizona<\/span> and <span class=\"xn-location\">Florida<\/span>.<\/p>\n<p>Full list of celebrity madres, madres figures and allies who are joining to make a pinky promise and encouraging the women in their lives to Vote Like a Madre on <span class=\"xn-chron\">November 8<\/span>:<\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Eva Longoria <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\">\u00a0<b>America Ferrera<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Ariana DeBose <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Rosario Dawson<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Ang\u00e9lica Mar\u00eda <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Michaela Ja\u00e9 Rodriguez<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Ang\u00e9lica Vale <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Rosie Perez<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Gloria Calder\u00f3n Kellet <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Carolina Sandoval<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Chef Lorena Garcia <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Patricia Manterola<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Marjorie de Sousa <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Danna Garcia<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Cyn Santana <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Monica Fonseca<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Lin-Manuel Miranda and <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prntac prnml4\"><span class=\"prnews_span\"><b>Vanessa Lyon<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>his mother Dr. Luz Towns-<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Cynthia Klitbo<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Miranda<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Candela Ferro<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Jessica Alba <\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" nowrap=\"nowrap\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Alejandra Palomera<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><b><i>The Latino Victory Project<\/i><\/b><i>\u00a0develops a pipeline of Latino leaders and shapes public discourse to reflect the growing influence of the Latino community while also building cross-constituency alliances that can move the country forward.<\/i><\/p>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3648812-2&amp;h=996282484&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D4t7Exlurjrc&amp;a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D4t7Exlurjrc\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=4t7Exlurjrc<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/div>\n<p>SOURCE  Latino Victory Project<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Vote Like a Madre 2022 launches with support from <span class=\"xn-person\">Eva Longoria<\/span>, <span class=\"xn-person\">America Ferrera Lin-Manuel Miranda<\/span>, <span class=\"xn-person\">Jessica Alba<\/span>, <span class=\"xn-person\">Rosario Dawson<\/span>, Ang\u00e9lica Mar\u00eda, Ang\u00e9lica Vale, Gloria Calder\u00f3n Kellet, <span class=\"xn-person\">Ariana DeBose<\/span>, <span class=\"xn-person\">Carolina Sandoval<\/span>, and Michaela Ja\u00e9 Rodriguez, <span class=\"xn-person\">Rosie Perez<\/span>, among other Latina artists, celebrities and influencers. <\/i><\/p>\n<p>&lt;p&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-133830","post","type-post","status-publish","format-standard","hentry","category-interes-humano"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/133830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=133830"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/133830\/revisions"}],"predecessor-version":[{"id":133831,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/133830\/revisions\/133831"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=133830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=133830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=133830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}