{"id":134285,"date":"2022-09-30T11:18:00","date_gmt":"2022-09-30T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-lattitude-ventures-invests-over-16m-into-latino-businesses-and-selects-nopalera-as-lattitude-startup-of-the-year\/"},"modified":"2022-09-30T11:20:02","modified_gmt":"2022-09-30T15:20:02","slug":"lattitude-ventures-invierte-mas-de-16-millones-en-empresas-latinas-y-selecciona-a-nopalera-como-lattitude-startup-of-the-year","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lattitude-ventures-invierte-mas-de-16-millones-en-empresas-latinas-y-selecciona-a-nopalera-como-lattitude-startup-of-the-year\/","title":{"rendered":"L&#8217;ATTITUDE Ventures invests over $16M into Latino businesses and selects Nopalera as L&#8217;ATTITUDE Startup of the Year"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN DIEGO<\/span>, <span class=\"xn-chron\">Sept. 30, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; L&#8217;ATTITUDE Ventures (LAT VC), an institutional venture capital firm that invests exclusively in US Latina\/o led startups, hosted its Match-Up event at the fifth annual L&#8217;ATTITUDE conference. The Match-Up program comprises founder showcases, investor thought leadership, capital match-making, and a pitch competition for L&#8217;ATTITUDE Latino Startup of the Year.<\/p>\n<div id=\"prni_dvprnejpgda0cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgda0cleft\" title=\"Diego Gordillo, Managing Director J.P. Morgan Chase; Selma Bueno, Managing Director Morgan Stanley; Oscar Munoz, L\u2019Attitude Chairman, Former President, &amp; CEO United Airlines; Sandra Velasquez, Founder &amp; CEO of Nopalera; Raul Anaya, President, Business Banking Bank of America and Marcos A. Torres, Managing Director RBC Capital Markets.\" src=\"https:\/\/mma.prnewswire.com\/media\/1911376\/Match_Up_Final.jpg\" alt=\"Diego Gordillo, Managing Director J.P. Morgan Chase; Selma Bueno, Managing Director Morgan Stanley; Oscar Munoz, L\u2019Attitude Chairman, Former President, &amp; CEO United Airlines; Sandra Velasquez, Founder &amp; CEO of Nopalera; Raul Anaya, President, Business Banking Bank of America and Marcos A. Torres, Managing Director RBC Capital Markets.\" align=\"middle\"\/><\/div>\n<p>Ahead of the event, L&#8217;ATTITUDE Ventures reviewed hundreds of showcase submissions and ultimately invited 23 companies to attend the event. This year&#8217;s showcases spanned three days and were grouped into three categories: CPG, Fintech, and B2B SaaS. Of these showcases, L&#8217;ATTITUDE Ventures selected Mooch, Cleverman, Mavity, and <span class=\"xn-location\">Nopalera<\/span> to compete on the main stage for L&#8217;ATTITUDE Startup of the Year Award, won by <span class=\"xn-location\">Nopalera<\/span>.<\/p>\n<p><span class=\"xn-location\">Nopalera<\/span> is a line of luxury Mexican botanicals for bath and body. Founded by <span class=\"xn-location\">San Diego<\/span> native <span class=\"xn-person\">Sandra Velasquez<\/span> who in less than two years has led the brand into a massive success amassing retail partnerships with Nordstroms, Credo Beauty and Whole Foods.<\/p>\n<p>&#8220;Our investment in <span class=\"xn-location\">Nopalera<\/span> is grounded in Sandra&#8217;s bottom-up product knowledge, data-driven discipline, and unwavering vision and drive to lead with cultural and personal authenticity. We are excited to bring the entire ecosystem of LAT VC to expand her growth, distribution, and success,&#8221; <span class=\"xn-person\">Kennie Blanco<\/span>, L&#8217;ATTITUDE Ventures General Partner, and Chief Investment Officer.<\/p>\n<p>Since last year&#8217;s Match-Up, L&#8217;ATTITUDE Ventures has deployed another <span class=\"xn-money\">$16M<\/span> in Latina\/o change-makers. In 2021, U.S. startups and companies with Latino founders received only around 2% of all VC funding. L&#8217;ATTITUDE Ventures aims to use its first <span class=\"xn-money\">$100M<\/span> institutional fund to trigger a long needed change in the narrative around and flow of capital into U.S. Latina\/os.<\/p>\n<div class=\"wcag-arialevel-3\" style=\"display: block; font-size: 1.17em; margin-block-start: 1em; margin-block-end: 1em; margin-inline-start: 0px; margin-inline-end: 0px; font-weight: bold; text-align: left;\" role=\"heading\" aria-level=\"3\">About L&#8217;ATTITUDE Ventures:<\/div>\n<p>L&#8217;ATTITUDE Ventures invests in early-stage (Pre-seed to Series A) U.S. Latina(o) entrepreneurs who leverage technology to scale. The General Partners are <span class=\"xn-person\">Sol Trujillo<\/span>, <span class=\"xn-person\">Oscar Munoz<\/span>, <span class=\"xn-person\">Gary Acosta<\/span>, <span class=\"xn-person\">Kennie Blanco<\/span>, and <span class=\"xn-person\">Laura Moreno Lucas<\/span>. Learn more at <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furl.emailprotection.link%2F%3FbUyutneogVKi4KQEHTfRwclI7zD0blKmw_AJZPwdUfIO2rOTRmosbEVEjHPHMXPIs5Ta6i2AJIUcUREmZ96XzqA%7E%7E&amp;esheet=52800573&amp;newsitemid=20220803005622&amp;lan=en-US&amp;anchor=https%3A%2F%2Flat.vc%2F&amp;index=3&amp;md5=de18197932f727474c954e8a89330dad\" target=\"_blank\" rel=\"nofollow\">https:\/\/lat.vc\/<\/a>.<\/p>\n<p>Link to Hi-res Images <u><a href=\"https:\/\/drive.google.com\/drive\/folders\/1oJrV-YQeyyCIGZQcrTPkyi0dkzVkHgMW\" target=\"_blank\" rel=\"nofollow\">HERE<\/a><\/u><\/p>\n<div id=\"prni_dvprnejpg5bafleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg5bafleft\" title=\"L'ATTITUDE Ventures\" src=\"https:\/\/mma.prnewswire.com\/media\/1911377\/LATVC_Secondary_Vertical_Positive_Logo_RGB_Logo.jpg\" alt=\"L'ATTITUDE Ventures\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/1911376\/Match_Up_Final.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1911376\/Match_Up_Final.jpg<\/a>\u00a0<br \/>Logo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/1911377\/LATVC_Secondary_Vertical_Positive_Logo_RGB_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1911377\/LATVC_Secondary_Vertical_Positive_Logo_RGB_Logo.jpg<\/a><\/p>\n<p>SOURCE  L&#8217;ATTITUDE Ventures<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">SAN DIEGO<\/span>, <span class=\"xn-chron\">Sept. 30, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; L&#8217;ATTITUDE Ventures (LAT VC), an institutional venture capital firm that invests exclusively in US Latina\/o led startups, hosted its Match-Up event at the fifth annual L&#8217;ATTITUDE conference. The Match-Up program comprises founder showcases, investor thought leadership, capital match-making, and a pitch competition for L&#8217;ATTITUDE Latino Startup of the Year.<\/p>\n<p>&lt;div id=&quot;prni_dvprnejpgda0cleft&quot; dir=&quot;ltr&quot; style=&quot;width: 100%; text-align:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":134286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-134285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=134285"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134285\/revisions"}],"predecessor-version":[{"id":134288,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134285\/revisions\/134288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/134286"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=134285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=134285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=134285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}