{"id":134336,"date":"2022-10-05T09:00:00","date_gmt":"2022-10-04T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-eva-longoria-announces-the-launch-of-cookware-line-risa\/"},"modified":"2022-10-05T09:10:06","modified_gmt":"2022-10-05T13:10:06","slug":"eva-longoria-anuncia-el-lanzamiento-de-la-linea-de-utensilios-de-cocina-risa","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/eva-longoria-anuncia-el-lanzamiento-de-la-linea-de-utensilios-de-cocina-risa\/","title":{"rendered":"EVA LONGORIA ANNOUNCES THE LAUNCH OF COOKWARE LINE RISA"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i><span class=\"xn-person\">Eva Longoria<\/span> partners with Heyday, the leading next-generation platform accelerating e-commerce brands, on a new stove-to-table cookware line<\/i><\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Oct. 4, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Actress, director, entrepreneur and activist, <span class=\"xn-person\">Eva Longoria<\/span> and Heyday announced today the launch of <b>Risa<\/b>, a new multi-functional stove-to-table cookware line that brings people together to make memories in the kitchen.\u00a0<\/p>\n<div id=\"prni_dvprnejpg2d69left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg2d69left\" title=\"Risa\" src=\"https:\/\/mma.prnewswire.com\/media\/1912385\/Risa_Logo.jpg\" alt=\"Risa\" align=\"middle\"\/><\/div>\n<p>Risa, meaning laughter in Spanish, is a natural extension of Eva&#8217;s established love of food, cooking, and togetherness with her Mexican heritage-inspired cookbook, <i>Eva&#8217;s Kitchen: Cooking with Love for Family and Friends, <\/i>tequila brand Casa Del Sol, and upcoming CNN cuisine-focused docuseries <i><span class=\"xn-person\">Eva Longoria<\/span>: Searching for <span class=\"xn-location\">Mexico<\/span><\/i>.\u00a0The Risa brand ethos is rooted in Eva&#8217;s personal philosophy; the kitchen is at the heart of every memory.<\/p>\n<p>&#8220;Kitchens are the natural gathering place in a home and at Risa we want to celebrate those genuine moments you share with family and friends,&#8221; says Co-Founder <span class=\"xn-person\">Eva Longoria<\/span>.\u00a0 &#8220;With our stove-to-table cookware line, we celebrate moments of togetherness in the kitchen through our accessible design to make cooking easy.&#8221;<\/p>\n<p>Risa is the first celebrity-led partnership brand for Heyday, a platform pioneering a marketplace-native approach to eCommerce brand building. Heyday incubates and accelerates digital brands for today&#8217;s consumers by combining technology, data, and capital to introduce products that they will reach for every single day.\u00a0<\/p>\n<p>&#8220;Heyday is a platform for brand creation. Together with ambitious entrepreneurs, we are pioneering a digital-first approach to building a next generation consumer product company,&#8221; says <span class=\"xn-person\">Sebastian Rymarz<\/span>, Co-Founder and CEO of Heyday, &#8220;We are excited to bring Eva&#8217;s vision to life with Risa, a new non-toxic cookware brand placing family and laughter back at the center of cooking.&#8221;<\/p>\n<p>Risa&#8217;s collection is designed to be multipurpose and accessible to make cooking easier and more convenient. The collection includes <b><i>The Pot (8 quarts, <span class=\"xn-money\">$125<\/span>), The Pan (4.5 quarts, <span class=\"xn-money\">$125<\/span>), Stackable Steamer <span class=\"xn-money\">($30)<\/span>, Splatter Screen <span class=\"xn-money\">($30)<\/span>, Serving Stand <span class=\"xn-money\">($25)<\/span>, <\/i><\/b>and <b><i>Pot Holders <span class=\"xn-money\">($19)<\/span><\/i><\/b>, cookware available in three different colorways: Deep Blue, Cool Grey, and Natural Ivory. Customers can also purchase a <b>Cookware Set <span class=\"xn-money\">($225)<\/span><\/b>, inclusive of The Pot with Lid, The Pan with Lid, and 2 Pot Holders. Risa products reduce the need for multiple specialty silicone accessories and are made of aluminum with a stainless steel lid and base. The Pot and The Pan are made without PTFE, PFOA, PFOS, lead, or cadmium. It also features non-stick sol-gel ceramic coating with a honeycomb induction plate for even heat distribution, lid rests on each ergonomic handle, are oven safe up to 400\u00b0F, and are compatible with all ranges: gas, electric, &amp; induction.<\/p>\n<p>Risa is available now for pre-order at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3664885-1&amp;h=2033645675&amp;u=http%3A%2F%2Fwww.risakitchen.com%2F&amp;a=www.risakitchen.com\" target=\"_blank\" rel=\"nofollow\">www.risakitchen.com<\/a><\/u> and will launch on Amazon on <span class=\"xn-chron\">November 1st<\/span>. For a limited time only, the Cookware Set (MSRP: <span class=\"xn-money\">$225<\/span>) will be available for <span class=\"xn-money\">$199<\/span> from <span class=\"xn-chron\">October 4th to November 30th, 2022<\/span> with a special sale on <span class=\"xn-chron\">November 1st<\/span>.<\/p>\n<p><b>About Risa<\/b><\/p>\n<p>Risa is a new cookware brand launched by <span class=\"xn-person\">Eva Longoria<\/span> in partnership with Heyday as their first celebrity venture. Risa, meaning laughter in Spanish, is meant to bring experience and joy back into the kitchen for individuals, families, and friends alike.\u00a0 Risa&#8217;s products make cooking easier, more convenient, and more fun for their customers. Let&#8217;s cook, eat, and laugh together with Risa. Risa is available for purchase directly at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3664885-1&amp;h=2033645675&amp;u=http%3A%2F%2Fwww.risakitchen.com%2F&amp;a=www.risakitchen.com\" target=\"_blank\" rel=\"nofollow\">www.risakitchen.com<\/a><\/u>.<\/p>\n<p><b>About Heyday<\/b><\/p>\n<p>Heyday is a platform for digital brand creation. Heyday pioneers a marketplace-first approach to building the next-generation consumer product company. They acquire and incubate marketplace-native brands through innovative partnerships with eCommerce entrepreneurs. Once a part of the Heyday platform, brands tap into technology, data, and capital custom-built to drive exponential revenue and profit growth. Heyday&#8217;s marketplace-native approach to digital brand building is unlocking the overlooked potential in the <span class=\"xn-money\">$2.7 trillion<\/span> global marketplace economy. Heyday has over 200 global employees with deep eCommerce expertise and has raised over <span class=\"xn-money\">$800 million<\/span> from visionary investors such as The Raine Group, Premji Invest, Victory Park Capital, General Catalyst and Khosla Ventures. For more information, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3664885-1&amp;h=2637328323&amp;u=http%3A%2F%2Fwww.heyday.co%2F&amp;a=www.heyday.co\" target=\"_blank\" rel=\"nofollow\">www.heyday.co<\/a><\/u><\/p>\n<p><b>About <span class=\"xn-person\">Eva Longoria<\/span><\/b><\/p>\n<p>Having worked consistently in <span class=\"xn-location\">Hollywood<\/span> for over 20 years, <span class=\"xn-person\">Eva Longoria<\/span> has cemented herself as an industry staple known for her work both in front of and behind the camera. An award-winning actress, Emmy-nominated director, producer, entrepreneur, philanthropist, and activist, Longoria has been leading the charge of diverse and female representation since her starring role in the hit ABC series <i>Desperate Housewives.<\/i> Through her production company UnbeliEVAble Entertainment, Longoria has become one the most significant trailblazers. Founded in 2005, the company actively chooses purposeful projects that accurately represent the stories of the Latinx and other underrepresented communities. Named by <i>Variety<\/i> as one of the directors to watch in 2021, this year Longoria made a big splash at the 2022 Sundance Film Festival with her critically-acclaimed documentary,<i> La <span class=\"xn-person\">Guerra Civil<\/span><\/i>. The film tells the story of boxers Oscar de la Hoya and <span class=\"xn-person\">Julio Cesar Chavez<\/span> and delves into the historic bout between the two Latino giants. Next up, she will make her feature directorial debut with the highly anticipated Searchlight Pictures biopic <i>Flamin&#8217; Hot <\/i>about the story of Richard Monta\u00f1ez and the spicy Flamin&#8217; Hot Cheetos snack for which she beat out multiple high profile film directors vying for the job. Additionally, in <span class=\"xn-chron\">December 2021<\/span>, CNN announced it had set <i><span class=\"xn-person\">Eva Longoria<\/span>: Searching For Mexico<\/i>, an original docuseries slated to launch in 2023. The six-part series will follow Longoria as she travels across <span class=\"xn-location\">Mexico<\/span> exploring the country&#8217;s cuisine. Most recently, Apple TV+ announced Longoria set to star and executive produce in <i>Land of Women<\/i> opposite <span class=\"xn-person\">Carmen Maura<\/span>. The innovative six-episode dramedy series will be shot in both English and Spanish and made available to watch in each language. Longoria has also expanded into the radio and podcasting world as a one of the co-founders of the newly launched Latino Media Network and with her podcast slate in partnership with iHeart Media&#8217;s My Cultura Podcast Network. Most recently, Longoria launched the new podcast slate featuring Connections with Eva, launched in <span class=\"xn-chron\">March 2022<\/span>, <i>Sisters of the Underground<\/i>, launched in <span class=\"xn-chron\">August 2022<\/span>, and the forthcoming <i>Hungry for History<\/i>.<\/p>\n<p>In <span class=\"xn-chron\">September 2021<\/span>, Longoria launched Casa Del Sol tequila, a luxury sipping Tequila, inspired by the magic of the golden hour and the legend of the Aztec goddess of agave, Mayahuel. As a Mexican-American, she is proud to be a co-founder of a brand with authentic Mexican roots and a strong female influence. Recently named by <i>People<\/i> as one of the &#8220;Women Changing the World&#8221;, Longoria is a dedicated philanthropist and activist who has consistently lent her voice to the issues she is passionate about, ranging from immigration to STEM education. She is a co-founder of Latino Victory Fund, Momento Latino, and Poderistas. Longoria has also been the face of L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> for over 15 years. A native of <span class=\"xn-location\">Texas<\/span>, Longoria currently resides in <span class=\"xn-location\">Los Angeles<\/span> with her family.\u00a0<\/p>\n<p><b>Media Contact<\/b><\/p>\n<p>Factory PR<br \/><a href=\"mailto:risa@factorypr.com\" rel=\"nofollow\">risa@factorypr.com<\/a><\/p>\n<p><span class=\"xn-person\">Eva Longoria<\/span><br \/><u><a href=\"mailto:teameva@sunshinesachs.com\" target=\"_blank\" rel=\"nofollow\">teameva@sunshinesachs.com<\/a><\/u>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg9bfbleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg9bfbleft\" title=\"Risa\" src=\"https:\/\/mma.prnewswire.com\/media\/1912386\/RISA_BROOKPIFER_PatioVignette.jpg\" alt=\"Risa\" align=\"middle\"\/><\/div>\n<p>Logo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3664885-1&amp;h=3609764618&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1912385%2FRisa_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1912385%2FRisa_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1912385\/Risa_Logo.jpg<br \/><\/a><\/p>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3664885-1&amp;h=3585414077&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1912386%2FRISA_BROOKPIFER_PatioVignette.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1912386%2FRISA_BROOKPIFER_PatioVignette.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1912386\/RISA_BROOKPIFER_PatioVignette.jpg<\/a><\/p>\n<p>SOURCE  Risa<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i><span class=\"xn-person\">Eva Longoria<\/span> partners with Heyday, the leading next-generation platform accelerating e-commerce brands, on a new stove-to-table cookware line<\/i><\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Oct. 4, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Actress, director, entrepreneur and activist, <span class=\"xn-person\">Eva Longoria<\/span> and Heyday announced today the launch of <b>Risa<\/b>, a new multi-functional stove-to-table cookware line that brings people together to make memories in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":134337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-134336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=134336"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134336\/revisions"}],"predecessor-version":[{"id":134373,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134336\/revisions\/134373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/134337"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=134336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=134336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=134336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}