{"id":134454,"date":"2022-10-10T11:35:00","date_gmt":"2022-10-10T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-toyota-lives-legendary-in-all-new-2023-sequoia-campaign\/"},"modified":"2022-10-10T11:40:02","modified_gmt":"2022-10-10T15:40:02","slug":"toyota-vive-la-leyenda-en-la-campana-de-la-nueva-sequoia-2023","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toyota-vive-la-leyenda-en-la-campana-de-la-nueva-sequoia-2023\/","title":{"rendered":"Toyota Lives Legendary in All-New 2023 Sequoia Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Oct. 10, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Toyota invites <b>drivers to create legendary moments in <\/b>the powerful all-new 2023 Sequoia with the &#8220;Live Legendary&#8221; campaign. The campaign sets its sights on the open road and highlights the hybrid SUV&#8217;s premium and powerful features to encourage drivers to create their own legends.<\/p>\n<div id=\"prni_dvprnejpgb3b0left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgb3b0left\" title=\"Toyota\u2019s all-new 2023 Sequoia is featured in the new \u201cLive Legendary\u201d campaign.\" src=\"https:\/\/mma.prnewswire.com\/media\/1916555\/Toyota_Live_Legendary_Campaign_Sequoia.jpg\" alt=\"Toyota\u2019s all-new 2023 Sequoia is featured in the new \u201cLive Legendary\u201d campaign.\" align=\"middle\"\/><\/div>\n<p>&#8220;Recognizing stories of people in their moments of epic experiences, the &#8216;Live Legendary&#8217; campaign exemplifies the bold qualities of the all-new Sequoia,&#8221; said <span class=\"xn-person\">Lisa Materazzo<\/span>, group vice president, Toyota Marketing, Toyota Motor North America.\u00a0&#8220;The all-new Sequoia is the total package for any adventure, whether driving across country, hauling gear or traveling with your family.&#8221;<\/p>\n<p>The fully integrated targeted campaign was developed by Saatchi &amp; Saatchi, with consideration of the mainstream audiences across America.\u00a0The campaign showcases the SUV&#8217;s space for families who need it \u2013 whether that be to haul passengers, gear or both, and is highlighted below:<\/p>\n<p>In the thirty second spot, titled &#8220;Campfire Stories&#8221; and directed by <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3671187-1&amp;h=2802085283&amp;u=https%3A%2F%2Fwww.anonymouscontent.com%2Fwork%2Fus%2Fdirectors%2Fanonymous-content%2Fchris-sargent%2F&amp;a=Chris+Sargent\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Chris Sargent<\/span><\/a>, viewers are invited to seek adventure and make legendary moments in the all-new powerful i-FORCE MAX Twin Turbo V6 Hybrid Sequoia. The spot highlights the Sequoia&#8217;s new look while showcasing impressive towing capability, premium comfort and key features including an efficient powertrain, convenient technology,\u00a0and versatile cargo space.<\/p>\n<p><b>Media Placements<\/b><\/p>\n<p>The &#8220;Live Legendary&#8221; Sequoia campaign extends across CTV, digital video, digital content, paid social, and programmatic. High profile prime and sports programming includes Sunday Night Football, NBA, FOX, NASCAR and more. Digital content\/video includes partners such as Yahoo, Hulu, Paramount, YouTube and more. Partnerships include\u00a0Pinterest, Tastemade, Spotify, and Moveable Feast via\u00a0Fexy Relish, among others. Paid Social runs across\u00a0Facebook, Instagram, Twitter and Pinterest.<\/p>\n<p>The broadcast spot is available for viewing <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3671187-1&amp;h=337577566&amp;u=https%3A%2F%2Fyoutu.be%2FC46s-CFUo6U&amp;a=here.\" target=\"_blank\" rel=\"nofollow\">here.<\/a> \u00a0For images and credits, please click <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3671187-1&amp;h=3886442632&amp;u=https%3A%2F%2Flion.box.com%2Fs%2Fdbtvd2jt9nuu8arune5yeb622fcjm09g&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<p><b>About the 2023 Toyota Sequoia<\/b><\/p>\n<p>The <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3671187-1&amp;h=58616231&amp;u=https%3A%2F%2Fpressroom.toyota.com%2Fvehicle%2F2023-toyota-sequoia%2F&amp;a=all-new+2023+Toyota+Sequoia\" target=\"_blank\" rel=\"nofollow\">all-new 2023 Toyota Sequoia<\/a>\u00a0lives up to its powerful and legendary namesake, thanks to a head-turning new look, luxurious comfort, impressive technology and the perfect blend of performance and efficiency.<\/p>\n<p>The third-generation Sequoia is completely redesigned and worthy of the &#8220;all-new SUV&#8221; description. All 2023 Sequoia will feature the powerful i-FORCE MAX Twin Turbo V6 Hybrid powertrain. First unveiled on Tundra, this exceptional hybrid produces 437 horsepower and 583 lb.-ft. of torque. The vehicle is on sale starting Fall 2022 with a starting MSRP of <span class=\"xn-money\">$58,300<\/span>.<\/p>\n<p>It will be available in five unique grades that include SR5, Limited, Platinum, TRD Pro and the new Capstone grade.<\/p>\n<p>Key Features Include:<\/p>\n<ul type=\"disc\">\n<li>All-New Sequoia Builds Upon Three-Row Toyota SUV Heritage<\/li>\n<li>Capstone Luxury Grade Leads Extensive Lineup of Full-Size SUVs<\/li>\n<li>Impressive 437 hp, 583 lb.-ft. of Torque<\/li>\n<li>Maximum Towing Capacity of up to 9,520 lbs.<\/li>\n<li>Assembled in the U.S. at Toyota Motor Manufacturing, <span class=\"xn-location\">Texas<\/span> in <span class=\"xn-location\">San Antonio<\/span><\/li>\n<\/ul>\n<p><b><u>About Toyota<\/u><\/b><\/p>\n<p>Toyota (NYSE:TM) has been a part of the cultural fabric in <span class=\"xn-location\">North America<\/span> for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.\u00a0\u00a0<\/p>\n<p>Toyota directly employs more than 48,000 people in <span class=\"xn-location\">North America<\/span> who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants.\u00a0 By 2025, Toyota&#8217;s 14th\u00a0plant in <span class=\"xn-location\">North Carolina<\/span> will begin to manufacture automotive batteries for electrified vehicles.\u00a0 With the more electrified vehicles on the road than any other automaker, more than a quarter of the company&#8217;s 2021 North American sales were electrified.<\/p>\n<p>Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society&#8217;s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3671187-1&amp;h=968588803&amp;u=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.toyotanewsroom.com%252F%26data%3D04%257C01%257Cava.batansky%2540saatchi.com%257C6cf89c54b4f8484a5cc708d9ddc41b3c%257Cd52c9ea17c2147b182a333a74b1f74b8%257C0%257C0%257C637784656614259094%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%26sdata%3DGh5SL5NvOk7Gx2%252F2L1hHe3pm9DDuag6G1eCH7XEIvnQ%253D%26reserved%3D0&amp;a=www.ToyotaNewsroom.com\" target=\"_blank\" rel=\"nofollow\">www.ToyotaNewsroom.com<\/a>.<\/p>\n<p><b>Media Contacts:<br \/><\/b>Toyota Motor North America<br \/><span class=\"xn-person\">Connor Hoffman<\/span><br \/><a href=\"mailto:Connor.hoffman@toyota.com\" target=\"_blank\" rel=\"nofollow\">Connor.hoffman@toyota.com<\/a>\u00a0<\/p>\n<p><span class=\"xn-person\">Ava Weaver<\/span><br \/>Saatchi for Toyota<br \/>469-357-2114<br \/><a href=\"mailto:Ava.weaver@saatchi.com\" target=\"_blank\" rel=\"nofollow\">Ava.weaver@saatchi.com<\/a><\/p>\n<p><b>For customer inquiries, please call 800-331-4331.<\/b><\/p>\n<div id=\"prni_dvprnejpgb2e3left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgb2e3left\" title=\"Toyota brand logo.\" src=\"https:\/\/mma.prnewswire.com\/media\/785813\/TOYOTA_MEDIA_RELATIONS_LOGO.jpg\" alt=\"Toyota brand logo.\" align=\"middle\"\/><\/div>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3671187-1&amp;h=3975958287&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1916555%2FToyota_Live_Legendary_Campaign_Sequoia.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1916555%2FToyota_Live_Legendary_Campaign_Sequoia.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1916555\/Toyota_Live_Legendary_Campaign_Sequoia.jpg<\/a><\/p>\n<p>Logo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3671187-1&amp;h=227290933&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F785813%2FTOYOTA_MEDIA_RELATIONS_LOGO.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F785813%2FTOYOTA_MEDIA_RELATIONS_LOGO.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/785813\/TOYOTA_MEDIA_RELATIONS_LOGO.jpg<\/a><\/p>\n<p>SOURCE  Toyota Motor North America<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Oct. 10, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Toyota invites <b>drivers to create legendary moments in <\/b>the powerful all-new 2023 Sequoia with the &#8220;Live Legendary&#8221; campaign. The campaign sets its sights on the open road and highlights the hybrid SUV&#8217;s premium and powerful features to encourage drivers to create their own legends.<\/p>\n<div id=\"prni_dvprnejpgb3b0left\" dir=\"ltr\" style=\"width: 100%;text-align: left\">&lt;img id=&quot;prnejpgb3b0left&quot; title=&quot;Toyota\u2019s all-new 2023 Sequoia is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":134455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-134454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=134454"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134454\/revisions"}],"predecessor-version":[{"id":134469,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134454\/revisions\/134469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/134455"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=134454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=134454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=134454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}