{"id":134816,"date":"2022-10-27T17:49:00","date_gmt":"2022-10-27T12:30:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-zubis-isabella-sanchez-named-new-chair-of-the-hispanic-marketing-council\/"},"modified":"2022-10-27T17:50:01","modified_gmt":"2022-10-27T21:50:01","slug":"isabella-sanchez-de-zubi-fue-nombrada-nueva-presidenta-del-consejo-de-marketing-hispano","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/isabella-sanchez-de-zubi-fue-nombrada-nueva-presidenta-del-consejo-de-marketing-hispano\/","title":{"rendered":"ZUBI&#8217;S ISABELLA SANCHEZ NAMED NEW CHAIR OF THE HISPANIC MARKETING COUNCIL"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><b>New Board Members Represent Leadership from Alma, Estrella Media, Lopez Negrete Communications, Orci &amp; Publicis<\/b><\/p>\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">Oct. 27, 2022<\/span> \/PRNewswire\/ &#8212; The <b>Hispanic Marketing Council (HMC)<\/b> announced <span class=\"xn-person\">Isabella Sanchez<\/span>, Vice President of Media Integration at <b>Zubi<\/b> will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa. Elected as the new treasurer is <span class=\"xn-person\">Gian Pablo Kates<\/span>, VP of Network Sales at <b>Telemundo<\/b>. In addition, <span class=\"xn-person\">Luis Miguel Messianu<\/span>, Founder-Chairman, <b>Alma<\/b>; <span class=\"xn-person\">Steve Mandala<\/span>, Chief Revenue &amp; Local Media Officer, <b>Estrella Media<\/b>; <span class=\"xn-person\">Simon El Hage<\/span>, Executive Group Account Director, <b>Lopez Negrete Communications<\/b>; <span class=\"xn-person\">Marina Filippelli<\/span>, CEO, <b>Orci<\/b>; and <span class=\"xn-person\">Lisa Torres<\/span>, President, Multicultural Practice, <b>Publicis Media<\/b> will also join the HMC board.<\/p>\n<div id=\"prni_dvprnejpg8024left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg8024left\" title=\"New Hispanic Marketing Council Chair Isabella Sanchez, Vice President of Media Integration at Zubi\" src=\"https:\/\/mma.prnewswire.com\/media\/1930606\/Isabella_Sanchez_photo.jpg\" alt=\"New Hispanic Marketing Council Chair Isabella Sanchez, Vice President of Media Integration at Zubi\" align=\"middle\"\/><\/div>\n<p>&#8220;It is an honor to continue the legacy of past Zubi visionaries, who were among the founders of HMC, and champion the Hispanic market,&#8221; said Sanchez. &#8220;U.S. Latinos have the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3690216-1&amp;h=3838020471&amp;u=https%3A%2F%2Fwww.nbcnews.com%2Fnews%2Flatino%2Fus-latino-economic-output-rank-5th-world-gdp-according-new-study-rcna48740&amp;a=fifth+largest+gross+domestic+product+(GDP)\" target=\"_blank\" rel=\"nofollow\">fifth largest gross domestic product (GDP)<\/a> in the world, surpassing <span class=\"xn-location\">France<\/span> and the U.K., and are shaping the cultural fabric of the new American mainstream. I am committed to advocate for increased Hispanic marketing investment and connect corporations with the right specialists to do it correctly and appropriately.&#8221;<\/p>\n<p>With more than 30 years of Hispanic media experience working with many of the largest marketers in the US Hispanic market, Sanchez oversees all Hispanic strategic media planning and execution for Zubi&#8217;s clients, as well as media for new business development efforts. Her passion for marketing to diverse audiences is evidenced in her commitment to always elevating the industry profile, while helping marketers understand and capitalize on the biggest growth opportunity in the U.S.<\/p>\n<p>&#8220;Isabella has a passion for cultural connections, creative innovation and technology to measure and optimize performance\u2014she has brought invaluable insights to the board as treasurer, and I look forward to her leadership and working with her to strengthen the HMC,&#8221; said Del Fa, who will stay on the HMC board as immediate past chair.<\/p>\n<p>Sanchez\u00a0will work closely with the\u00a0HMC&#8217;s governing bodies, committees and the executive director to support the organization&#8217;s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven strategies and creativity while elevating the critical role of the Hispanic marketing specialist.<\/p>\n<p>The full HMC Board of Directors includes:<\/p>\n<ul type=\"disc\">\n<li><b>Treasurer<\/b>: <span class=\"xn-person\">Gian Pablo Kates<\/span>, Vice President, Network Sales, Telemundo Group<\/li>\n<li><b>Education Chair<\/b>: <span class=\"xn-person\">Victor Paredes<\/span>, Executive Director, Multicultural Strategy, Collage Group<\/li>\n<li><b>Immediate Past Chair:<\/b> Gonzalo del Fa, President, GroupM Multicultural<\/li>\n<li><span class=\"xn-person\">Stacie de Armas<\/span>, Sr. VP DEI, Diversity Insights, Intelligence &amp; Initiatives, Nielsen<\/li>\n<li><span class=\"xn-person\">Natalie Boden<\/span>, President &amp; Founder, BODEN<\/li>\n<li><span class=\"xn-person\">Sarah Carberry<\/span>, Acting Head of North America Google Play Partnerships, Apps &amp; Monetization, Google<\/li>\n<li><span class=\"xn-person\">Izzy Gonzalez<\/span>, Director of Cross Platform Sales, CNN en Espa\u00f1ol US<\/li>\n<li><span class=\"xn-person\">Greg Knipp<\/span>, CEO, Dieste<\/li>\n<li><span class=\"xn-person\">Pedro Lerma<\/span>, CEO &amp; Founder, LERMA\/<\/li>\n<li><span class=\"xn-person\">Ingrid Otero-Smart<\/span>, President\/CEO, <span class=\"xn-location\">Casanova<\/span>\/\/McCann<\/li>\n<li><span class=\"xn-person\">Albert Rodriguez<\/span>, President\/COO, Spanish Broadcasting System<\/li>\n<li><span class=\"xn-person\">Donna Speciale<\/span>, President Sales &amp; Marketing, TelevisaUnivision, Inc.<\/li>\n<li><span class=\"xn-person\">Lee Vann<\/span>, Partner &amp; Chief Strategy Officer, Captura Group<\/li>\n<li><span class=\"xn-person\">Marco Vega<\/span>, Co-Founder and Chief Strategy Officer, We Believers<\/li>\n<li><span class=\"xn-person\">Jose Villa<\/span>, President, Sensis<\/li>\n<\/ul>\n<p>For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.<\/p>\n<p><i>About HMC: <\/i>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.<\/p>\n<div id=\"prni_dvprnejpg86a5left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg86a5left\" style=\"width: 400px; height: 200px;\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3690216-1&amp;h=2779770996&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1930606%2FIsabella_Sanchez_photo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1930606%2FIsabella_Sanchez_photo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1930606\/Isabella_Sanchez_photo.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3690216-1&amp;h=1256000947&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg<\/a><\/p>\n<p>SOURCE  Hispanic Marketing Council<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><b>New Board Members Represent Leadership from Alma, Estrella Media, Lopez Negrete Communications, Orci &amp; Publicis<\/b><\/p>\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">Oct. 27, 2022<\/span> \/PRNewswire\/ &#8212; The <b>Hispanic Marketing Council (HMC)<\/b> announced <span class=\"xn-person\">Isabella Sanchez<\/span>, Vice President of Media Integration at <b>Zubi<\/b> will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":134817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-134816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=134816"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134816\/revisions"}],"predecessor-version":[{"id":134835,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/134816\/revisions\/134835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/134817"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=134816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=134816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=134816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}