{"id":141668,"date":"2022-12-01T09:00:00","date_gmt":"2022-12-01T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-toyota-spreads-kindness-and-joy-this-holiday-season\/"},"modified":"2022-12-01T10:10:07","modified_gmt":"2022-12-01T14:10:07","slug":"toyota-comparte-un-mensaje-de-bondad-y-alegria-esta-temporada-festiva","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toyota-comparte-un-mensaje-de-bondad-y-alegria-esta-temporada-festiva\/","title":{"rendered":"Toyota Spreads Kindness and Joy This Holiday Season"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><b><i>One of Two Heartwarming National Holiday Ads Debuts During NBC&#8217;s &#8220;Christmas in Rockefeller Center&#8221;<\/i><\/b><\/p>\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Dec. 1, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. &#8220;Like No One&#8217;s Watching,&#8221; the first of two Toyota holiday ads, debuted last night during NBC&#8217;s primetime special, &#8220;Christmas in Rockefeller Center,&#8221; with a personalized throw from a show host.<\/p>\n<p>Experience the full interactive Multichannel News Release here:<\/p>\n<p>&#8220;Like No One&#8217;s Watching&#8221; is a :60 spot that shares the touching story of a young woman, Clara, who takes it upon herself to perform selfless acts of kindness for others throughout the holiday season. In the spot, Clara is shown delivering groceries to her elderly neighbor, leaving a small gift for another young neighbor, and helping to catch and return a neighbor&#8217;s dog that escaped. The spot shows Clara alone in her city, choosing to help cover her coworker&#8217;s shift for the holidays. In the final scene, Clara arrives home on Christmas Eve where she is surprised by a group of neighbors who are returning the favor with a Christmas tree and gifts. &#8220;Like No One&#8217;s Watching&#8221; was created by Saatchi &amp; Saatchi and directed by Oscar Nominated director <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3716524-1&amp;h=1235877159&amp;u=https%3A%2F%2Fwww.brother.tv%2Fdirectors-theodore-melfi&amp;a=Ted+Melfi\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Ted Melfi<\/span><\/a>.<\/p>\n<p>Toyota&#8217;s Hispanic creative conveys a magical message of togetherness that&#8217;s sure to touch viewers hearts. The bilingual :60\u00a0spot titled, &#8220;The Search,&#8221; shares a heartwarming Christmas story of a young protagonist, Sophia, and her grandfather driving in their Sequoia on a journey to find Santa&#8217;s house. While the mission may prove daunting, the two share a special moment together on their adventure. The bilingual spot was created by Conill Advertising and directed by award-winning director <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3716524-1&amp;h=2497293548&amp;u=https%3A%2F%2Fthecornershop.tv%2Fus%2Fdirectors%2Fpeter-thwaites%2F&amp;a=Peter+Thwaites\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Peter Thwaites<\/span><\/a>.<\/p>\n<p>&#8220;Toyota&#8217;s holiday message focuses on simple acts of kindness and encourages people to connect with their communities this holiday season,&#8221; said <span class=\"xn-person\">Lisa Materazzo<\/span>, group vice president, Toyota Marketing, Toyota Motor North America. &#8220;We hope this heartwarming message will inspire viewers to spread kindness, during the holidays and beyond.&#8221;<\/p>\n<p>In the spirit of celebrating those that serve others, Toyota is giving back to our community heroes: teachers. Toyota is partnering with <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3716524-1&amp;h=2752595178&amp;u=https%3A%2F%2Fwww.familieslearning.org%2F&amp;a=National+Center+for+Families+Learning\" target=\"_blank\" rel=\"nofollow\">National Center for Families Learning<\/a> (NCFL) and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3716524-1&amp;h=1815112381&amp;u=https%3A%2F%2Fwww.kinf.org%2F&amp;a=Kids+In+Need+Foundation\" target=\"_blank\" rel=\"nofollow\">Kids In Need Foundation<\/a>\u00a0(KINF) to provide teacher supply boxes that include essential supplies to fuel a semester of learning, including notebooks, pencils, folders, markers, and more. All teachers at five under-resourced school districts across the country will be outfitted with supplies,\u00a0impacting more than 15,000 students. Often, teachers receive a limited number of supplies for their students at the beginning of the school year, which is quickly depleted as the semester progresses.<\/p>\n<p><b><u>Where to Watch<\/u><\/b><\/p>\n<p>Following the spot premiere on NBC&#8217;s &#8220;Christmas in Rockefeller Center&#8221; special, the :60 version of &#8220;Like No One&#8217;s Watching&#8221; will also air with high-profile airings on NBC&#8217;s &#8220;TODAY&#8221; on Thursday, 12\/1 and Sunday Night Football on NBC on Sunday, 12\/4.<\/p>\n<p>After the premiere\u00a0week, &#8220;Like No One&#8217;s Watching&#8221; will begin airing :30 and :60 versions across broadcast and cable networks on 12\/10. The integrated campaign will appear nationally on broadcast, cinema, and OOH. The spot will air during prime time, early morning, sports programming, and on cable networks such as TBS, Discovery and Weather Channel, NBA games on ESPN, NBC Sunday Night Football halftimes throughout December, as well as holiday programming on Freeform and Hallmark Channel.<\/p>\n<p>Hispanic\u00a0linear TV coverage of &#8220;The Search&#8221; includes a mix of broadcast networks and targeted cable, including Univision, UniMas, Telemundo, Universo, and Discovery en Espa\u00f1ol.\u00a0High profile Hispanic media programming will amplify &#8220;The Search,&#8221; including \u2013 Univision&#8217;s annual TeletonUSA\u00a0on 12\/17, Sunday Night Football on Universo, as well as a holiday special on En Casa con Telemundo\u00a0on 12\/16 that includes a throw from a show host to the :60 spot. The :60 version of &#8220;The Search&#8221; will appear in theaters 12\/16-12\/29. Digital video\u00a0includes partners such as Peacock&#8217;s Tplus and ViX. Toyota will be the presenting sponsor of People en Espa\u00f1ol&#8217;s ultimate guide for celebrating the holidays with loved ones, which includes editorial, digital and social amplification.<\/p>\n<p>The Toyotathon December Sales Event offers incentives through <span class=\"xn-chron\">January 3, 2023<\/span>. View the spots <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3716524-1&amp;h=3628235135&amp;u=https%3A%2F%2Fwww.youtube.com%2Fdeconstructed%2Fvideos&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>. Images and credits are available <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3716524-1&amp;h=1567575927&amp;u=https%3A%2F%2Flion.box.com%2Fs%2Fn5r8ypvi75ooue8w4p5o7blf5j6dphuq&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<p><b><u>About Toyota <br \/><\/u><\/b>Toyota (NYSE:TM) has been a part of the cultural fabric in <span class=\"xn-location\">North America<\/span> for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.\u00a0<\/p>\n<p>Toyota directly employs more than 48,000 people in <span class=\"xn-location\">North America<\/span> who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants.\u00a0 By 2025, Toyota&#8217;s 14th plant in <span class=\"xn-location\">North Carolina<\/span> will begin to manufacture automotive batteries for electrified vehicles. With the more electrified vehicles on the road than any other automaker, more than a quarter of the company&#8217;s 2021 North American sales were electrified.<\/p>\n<p>Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society&#8217;s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3716524-1&amp;h=1669887318&amp;u=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.toyotanewsroom.com%252F%26data%3D04%257C01%257Cava.batansky%2540saatchi.com%257C6cf89c54b4f8484a5cc708d9ddc41b3c%257Cd52c9ea17c2147b182a333a74b1f74b8%257C0%257C0%257C637784656614259094%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%26sdata%3DGh5SL5NvOk7Gx2%252F2L1hHe3pm9DDuag6G1eCH7XEIvnQ%253D%26reserved%3D0&amp;a=www.ToyotaNewsroom.com\" target=\"_blank\" rel=\"nofollow\">www.ToyotaNewsroom.com<\/a>.<\/p>\n<p><b>Media Contacts:<br \/><\/b><span class=\"xn-person\">Sam Mahoney<\/span><br \/>Toyota Motor North America<br \/><a href=\"mailto:Samuel.mahoney@toyota.com\" target=\"_blank\" rel=\"nofollow\">Samuel.mahoney@toyota.com<\/a>\u00a0<\/p>\n<p><span class=\"xn-person\">Ava Weaver<\/span><br \/>Saatchi\u00a0for Toyota<br \/>469-357-2114<br \/><a href=\"mailto:Ava.weaver@saatchi.com\" target=\"_blank\" rel=\"nofollow\">Ava.weaver@saatchi.com<\/a><\/p>\n<p><span class=\"xn-person\">Delia Lopez<\/span><br \/>Conill for Toyota<br \/>424-239-4078<br \/><a href=\"mailto:delia.lopez@conill.com\" target=\"_blank\" rel=\"nofollow\">delia.lopez@conill.com<\/a><\/p>\n<p>For customer inquiries, please call: 800-331-4331<\/p>\n<p>SOURCE  Toyota Motor North America<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b><i>One of Two Heartwarming National Holiday Ads Debuts During NBC&#8217;s &#8220;Christmas in Rockefeller Center&#8221;<\/i><\/b><\/p>\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">Dec. 1, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. &#8220;Like No One&#8217;s Watching,&#8221; the first of two Toyota holiday ads, debuted last night during NBC&#8217;s primetime special, &#8220;Christmas in Rockefeller Center,&#8221; with a personalized throw from a show&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-141668","post","type-post","status-publish","format-standard","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/141668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=141668"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/141668\/revisions"}],"predecessor-version":[{"id":141669,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/141668\/revisions\/141669"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=141668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=141668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=141668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}