{"id":141687,"date":"2022-12-01T12:00:00","date_gmt":"2022-12-01T16:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-laliga-and-ufc-team-up-to-cross-promote-their-sports-to-fans-around-the-world\/"},"modified":"2022-12-01T13:10:13","modified_gmt":"2022-12-01T17:10:13","slug":"laliga-y-ufc-se-unen-para-promover-sus-deportes-entre-los-aficionados-alrededor-del-mundo","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/laliga-y-ufc-se-unen-para-promover-sus-deportes-entre-los-aficionados-alrededor-del-mundo\/","title":{"rendered":"LaLiga and UFC Team Up to Cross-Promote Their Sports to Fans Around the World"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>The promotion-focused partnership will deepen relationships with LaLiga and UFC fans through social and digital media and event collaborations featuring current athletes and legends from both sports<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 1, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0LaLiga North America and UFC, the world&#8217;s premier mixed martial arts organization, announced today a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more.<\/p>\n<div id=\"prni_dvprnejpg5e92left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg5e92left\" title=\"UFC LaLiga Composite\" src=\"https:\/\/mma.prnewswire.com\/media\/1959249\/UFC_LaLiga_Logo.jpg\" alt=\"UFC LaLiga Composite\" align=\"middle\"\/><\/div>\n<p>The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC at the start of LaLiga&#8217;s 2022\/23 season with UFC fighters <span class=\"xn-person\">Brandon Moreno<\/span> and <span class=\"xn-person\">Ilia Topuria<\/span>. The two superstars traveled to <span class=\"xn-location\">Spain<\/span> where they experienced a LaLiga match, met with players from Valencia CF and Atl\u00e9tico de <span class=\"xn-location\">Madrid<\/span>, and created content that was distributed across league, club, and player platforms.<\/p>\n<p>The new partnership will continue collaborations that will feature athletes of both sports. Each year, UFC and LaLiga will organize at least three activations in <span class=\"xn-location\">Spain<\/span> involving athletes and the participation of LaLiga clubs to promote LaLiga, its teams, and players among UFC fans.\u00a0 In return, UFC will integrate LaLiga into existing digital shows featuring LaLiga players and ambassadors such as <i>UFC Unfiltered<\/i> and <i>Entre Asaltos<\/i> podcasts, the <i>Fuera del Octagono<\/i> Facebook show, and <i>Area de Combate<\/i> on Twitter Spaces.<\/p>\n<p>In addition to social media collaborations, LaLiga North America will create social content around UFC Fight Weeks to expand awareness of UFC within the passionate soccer community.\u00a0 Coverage will feature tune-in messaging for UFC events and pre- and post-fight coverage, including storytelling around specific UFC fighters tied to their trips to <span class=\"xn-location\">Spain<\/span>, messages from LaLiga players supporting different UFC fighters, and recap content following fights.<\/p>\n<p>&#8220;Hispanics make up a significant percentage of the population in <span class=\"xn-location\">the United States<\/span> and are at the heart of both LaLiga North America and the UFC&#8217;s fanbases,&#8221; said <span class=\"xn-person\">Adrian Segovia<\/span>, Head of Content and Distribution of LaLiga North America. &#8220;Our focus will be finding commonalities within the LaLiga and UFC communities and providing value-add opportunities to enhance fan access and create relatable, engaging content.&#8221;<\/p>\n<p>&#8220;LaLiga is one of the greatest and most popular football leagues in the world, and we&#8217;re excited to explore the opportunities to cross promote our sport to their incredible fan base,&#8221; said <span class=\"xn-person\">David Shaw<\/span>, Senior Vice President, International and Content, UFC.\u00a0 &#8220;UFC has a significant Hispanic fan base in <span class=\"xn-location\">the United States<\/span>, not to mention millions more in <span class=\"xn-location\">Spain<\/span>, and this relationship is way for us to engage more with those fans while creating additional value for our broadcast partners, like ESPN+ in the U.S., by helping to drive viewership of our live events.&#8221;<\/p>\n<p>Both leagues will also collaborate throughout the calendar year on campaigns such as Hispanic Heritage Month, International Fight Week, El Cl\u00e1sico, and UFC&#8217;s upcoming 30th anniversary, by cross promoting these moments on their respective social channels.\u00a0 UFC will also host LaLiga players and legends at the UFC Performance Institute in <span class=\"xn-location\">Las Vegas<\/span> for training and knowledge-sharing opportunities.<\/p>\n<p>LaLiga and UFC are both available exclusively on ESPN+ in the U.S.<\/p>\n<p><b>About LaLiga North America<br \/><\/b>LaLiga\u00a0North America is a joint venture between LaLiga\u00a0and Relevent\u00a0Sports Group, which serves as the exclusive representation of LaLiga\u00a0in the U.S., <span class=\"xn-location\">Canada<\/span>, <span class=\"xn-location\">Mexico<\/span> and <span class=\"xn-location\">Central America<\/span> for all business and development activities. The operation manages the TV\/media rights and commercial agreements on behalf of the league and supports its growth in the region through consumer-related activities including content development, events and activations, marketing agreements, development of youth academies and coaches, and exhibition tours.<\/p>\n<p><b>About UFC\u00ae<br \/><\/b>UFC\u00ae is the world&#8217;s premier mixed martial arts organization (MMA), with more than 688 million fans and 211 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC&#8217;s\u00a0athlete roster features the world&#8217;s best MMA\u00a0athletes representing more than 75 countries. The organization&#8217;s digital offerings include UFC\u00a0FIGHT PASS\u00ae, one of the world&#8217;s leading streaming services for combat sports. UFC\u00a0is owned by global entertainment, sports and content company Endeavor, and is headquartered in <span class=\"xn-location\">Las Vegas, Nevada<\/span>. For more information, visit UFC.com\u00a0and follow UFC\u00a0at Facebook.com\/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.<\/p>\n<p>Contact:\u00a0<br \/><span class=\"xn-person\">Rebeca Diaz Gonzalez<\/span><br \/><a href=\"mailto:rdgonzalez@laliga.es\" target=\"_blank\" rel=\"nofollow\">rdgonzalez@laliga.es<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3723876-1&amp;h=3975751249&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1959249%2FUFC_LaLiga_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1959249%2FUFC_LaLiga_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1959249\/UFC_LaLiga_Logo.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  LaLiga North America<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>The promotion-focused partnership will deepen relationships with LaLiga and UFC fans through social and digital media and event collaborations featuring current athletes and legends from both sports<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 1, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0LaLiga North America and UFC, the world&#8217;s premier mixed martial arts organization, announced today a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital&#8230;<\/p>\n","protected":false},"author":1,"featured_media":141688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-141687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/141687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=141687"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/141687\/revisions"}],"predecessor-version":[{"id":141689,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/141687\/revisions\/141689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/141688"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=141687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=141687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=141687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}