{"id":142579,"date":"2023-02-02T12:21:00","date_gmt":"2023-02-02T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-the-2023-hmc-strategic-excellence-awards-kick-off-with-a-call-for-entries-and-a-jury-of-diverse-industry-leaders\/"},"modified":"2023-02-02T13:30:02","modified_gmt":"2023-02-02T17:30:02","slug":"los-hmc-strategic-excellence-awards-2023-comienzan-con-una-convocatoria-para-participar-y-un-jurado-de-diversos-lideres-de-la-industria","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/los-hmc-strategic-excellence-awards-2023-comienzan-con-una-convocatoria-para-participar-y-un-jurado-de-diversos-lideres-de-la-industria\/","title":{"rendered":"THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">Feb. 2, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The <b>Hispanic Marketing Council (HMC)<\/b> continues to grow and enhance the <b><i>Strategic Excellence Awards<\/i><\/b>, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity. With the leadership of jury president <span class=\"xn-person\">Nuria Santamaria-Wolfe<\/span>, director of strategic audience partnerships at <b>Meta<\/b>, and the collaboration of <b>C\u00edrculo Creativo <span class=\"xn-location\">USA<\/span><\/b>, HMC announces the call for entries for its 2023 Strategic Excellence Awards\u2014for campaign submissions, click <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3773231-1&amp;h=1081016152&amp;u=https%3A%2F%2Fhispanicmarketingcouncil.org%2Fstrategic-excellence-awards%2F&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<div id=\"prni_dvprnejpg56adleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg56adleft\" style=\"width: 400px; height: 200px;\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>&#8220;Today, it is a critical imperative for brands to lead with cultural intelligence and win with Hispanic consumers,&#8221; said <span class=\"xn-person\">Victor Paredes<\/span>, chair of the HMC Strategic Excellence Awards Committee and executive director of cultural strategy at the Collage Group. &#8220;HMC is proud to honor the strategic ingenuity and innovative creativity behind the most effective and inclusive campaigns in the market.&#8221;<\/p>\n<p>New to 2023 are two categories, <i>Content Creator &amp; Consumer Engagement Strategy<\/i> category, which recognizes the Hispanic or multicultural insights that are used to develop a content creator\/influencer marketing program, and <i>Creative Ingenuity, <\/i>honoring creative campaigns that activate a courageous or unexpected interpretation of a Hispanic or multicultural insight. They join <i>Best Hispanic Cultural Insight, Mainstream Impact, Impact on Innovation, Pro-Bono, Shopper and\/or Experiential Impact<\/i>, and <i>Media Connections &amp; Content Strategy Impact<\/i> categories.<\/p>\n<p>This year&#8217;s jury, helmed by Santamar\u00eda Wolfe, includes a diverse array of strategists, media experts, creative directors, and leading marketing professionals from both agency and client sides:<\/p>\n<ul type=\"disc\">\n<li><span class=\"xn-person\">Flor Leibaschoff<\/span>, Co-Founder &amp; Chief Creative Officer of <b>BeautifulBeast <\/b>and Director of <b>C\u00edrculo Creativo <span class=\"xn-location\">USA<\/span><\/b><\/li>\n<li><span class=\"xn-person\">Luis Alejandro Moreno<\/span>, Marketing Director of Lifestyle and Experiential for <b>Constellation Brands<\/b><\/li>\n<li><span class=\"xn-person\">Maria Zavala<\/span>, Manager of Media Marketing Strategy at <b>McDonald&#8217;s<\/b><\/li>\n<li><span class=\"xn-person\">Luz Varela<\/span>, Senior Director of Communications, <b>McKesson Corporation<\/b><\/li>\n<li><span class=\"xn-person\">Cristy Clavijo-Kish<\/span>, Talent &amp; Influencer Management\/Marketing, Content Strategist and Founder of <b>Talento Unlimited LLC<\/b><\/li>\n<li><span class=\"xn-person\">Jennifer Rivera-Vega<\/span>, Head of Multicultural for <b>TikTok<\/b>&#8216;s Global Business Solutions<\/li>\n<li><span class=\"xn-person\">Alice Ovadia<\/span>, Vice President of Media Strategy at <b>TRUth<\/b><\/li>\n<li><span class=\"xn-person\">Gustavo Lauria<\/span>, Co-Founder &amp; Chief Creative Officer of <b>We Believers <\/b>and Co-Chairman of <b>C\u00edrculo Creativo <span class=\"xn-location\">USA<\/span><\/b><\/li>\n<\/ul>\n<p>The HMC Strategic Excellence Awards are open to all U.S.-based companies whose media has run since <span class=\"xn-chron\">January 2022<\/span> and feature a simple submission process similar to that of <span class=\"xn-location\">Cannes<\/span> and FIAP. Click <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3773231-1&amp;h=1081016152&amp;u=https%3A%2F%2Fhispanicmarketingcouncil.org%2Fstrategic-excellence-awards%2F&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a> to submit a campaign for the 2023 HMC Strategic Excellence Awards\u2014the deadline to enter is <span class=\"xn-chron\">March 3<\/span>. The winners will be announced the last week of March and will present their award-winning campaigns on <span class=\"xn-chron\">Tuesday, April 27<\/span> at the HMC Annual Summit taking place in <span class=\"xn-location\">New York City<\/span>.<\/p>\n<p>For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.<\/p>\n<p><i>About HMC: <\/i>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3773231-1&amp;h=2963745424&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg<\/a><\/p>\n<p>SOURCE  Hispanic Marketing Council<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">Feb. 2, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The <b>Hispanic Marketing Council (HMC)<\/b> continues to grow and enhance the <b><i>Strategic Excellence Awards<\/i><\/b>, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity. With the leadership of jury president &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":142580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-142579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/142579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=142579"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/142579\/revisions"}],"predecessor-version":[{"id":142588,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/142579\/revisions\/142588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/142580"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=142579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=142579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=142579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}