{"id":142753,"date":"2023-02-10T00:59:00","date_gmt":"2023-02-09T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-kia-america-returns-to-the-super-bowl-with-an-epic-adventure-that-proves-not-all-heroes-wear-capes\/"},"modified":"2023-02-16T17:26:45","modified_gmt":"2023-02-16T21:26:45","slug":"kia-america-regresa-al-super-bowl-con-una-aventura-epica-que-demuestra-que-no-todos-los-heroes-usan-capa","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/kia-america-regresa-al-super-bowl-con-una-aventura-epica-que-demuestra-que-no-todos-los-heroes-usan-capa\/","title":{"rendered":"KIA AMERICA RETURNS TO THE SUPER BOWL WITH AN EPIC ADVENTURE THAT PROVES NOT ALL HEROES WEAR CAPES"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3779540-1&amp;h=1136394185&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DHoNMz_OV_dI&amp;a=60-Second+Spot\" target=\"_blank\" rel=\"nofollow\">60-Second Spot<\/a>\u00a0Follows the Heroic Journey of &#8220;<span class=\"xn-person\">Binky Dad<\/span>&#8221; <\/b><b>and His Trusty 2023 Kia Telluride X-Pro<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Kia launches first-ever Super Bowl commercial that ends on TikTok with three alternate endings<\/b><\/li>\n<li><b>Marketing campaign for the new 2023 Kia Telluride SUV includes broadcast, print, out-of-home, and social media elements <\/b><\/li>\n<\/ul>\n<p><span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">Feb. 9, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Kia America<\/span> is\u00a0back in the big game with a 60-second spot featuring the new 2023 Telluride X-Pro SUV. Since its introduction in 2019, the wildly popular Kia Telluride has taken the automotive industry by storm, becoming the fast-growing brand&#8217;s most awarded vehicle ever. Now, as the focus of a comprehensive marketing campaign, the new 2023 Kia Telluride&#8217;s rugged and refined personality is on full display in this action-packed tale of everyday heroism. And for the for the first time ever for a Super Bowl commercial, three alternate endings will be available exclusively on TikTok.<\/p>\n<div id=\"prni_dvprnejpg1f05left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg1f05left\" title=\"Kia America Returns to the Super Bowl With an Epic Adventure That Proves Not All Heroes Wear Capes\" src=\"https:\/\/mma.prnewswire.com\/media\/1999260\/Kia_America_Returns.jpg\" alt=\"Kia America Returns to the Super Bowl With an Epic Adventure That Proves Not All Heroes Wear Capes\" align=\"middle\"\/><\/div>\n<p>&#8220;<span class=\"xn-person\">Binky Dad<\/span> is a very relatable story, one of a regular guy willing to go to any length to keep his family happy. But even heroes need a helping hand once in a while, and that is where the new 2023 Kia Telluride comes in,&#8221; said <span class=\"xn-person\">Russell Wager<\/span>, vice president, marketing, <span class=\"xn-person\">Kia America<\/span>. &#8220;The new 2023 Kia Telluride X-Pro is <span class=\"xn-person\">Binky Dad&#8217;s<\/span> trusty sidekick, and this dynamic duo won&#8217;t rest until the Binky is returned to its rightful owner.&#8221;<\/p>\n<p>Created by David&amp;Goliath, Kia&#8217;s creative agency, &#8220;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3779540-1&amp;h=3599525431&amp;u=https%3A%2F%2Fyoutu.be%2FV3SHwtLa2bE&amp;a=Binky+Dad\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Binky Dad<\/span><\/a>&#8221; \u2013 Kia&#8217;s 14<sup>th<\/sup> Super Bowl spot \u2013 is set to the stirring and iconic &#8220;Gonna Fly Now&#8221; (theme from &#8220;Rocky&#8221;) and opens on a young couple and their baby checking into a mountain resort. As the baby starts to fuss, Mom digs through her bag and, after not finding what she&#8217;s looking for, turns to the Dad and asks, &#8220;You remembered the Binky\u00ae<sup>1<\/sup>, right?&#8221; He immediately races across the hotel lobby to the valet stand where he grabs the key to his Kia Telluride X-Pro and exclaims, &#8220;I forgot the Binky!&#8221; A bystander captures the action and posts &#8220;OMG he forgot the Binky!&#8221; along with &#8220;#binkydad.&#8221; And that is how the adventures of <span class=\"xn-person\">Binky Dad<\/span> and his trusty 2023 Kia Telluride begin.<\/p>\n<p><b>FIRST SUPER BOWL COMMERCIAL TO END ON TIKTOK<\/b><br \/>In a first-of-its-kind initiative for a Super Bowl commercial, Kia chose TikTok to share three alternate endings to &#8220;<span class=\"xn-person\">Binky Dad<\/span>&#8221; that will be available exclusively on the entertainment platform.<\/p>\n<p>&#8220;Kia is always looking for something new and engaging with our Super Bowl initiatives and we wanted to extend the spot beyond just the :60-seconds of airtime during the game to keep the story of <span class=\"xn-person\">Binky Dad<\/span> and his Telluride alive and exciting,&#8221; continued Wager.<\/p>\n<p>Additional campaign assets include, :30, :15 and :06-second cut downs of the :60-second spot, as well as digital and social media extensions.<\/p>\n<p><b>K<\/b><b>ia America \u2013 about us<\/b><\/p>\n<p><i>Headquartered in <span class=\"xn-location\">Irvine, California<\/span>, <span class=\"xn-person\">Kia America<\/span> continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.<\/i><\/p>\n<p><i>For media information, including photography, visit\u00a0www.kiamedia.com.\u00a0To receive custom email notifications for press releases the moment they are published, subscribe at\u00a0www.kiamedia.com\/us\/en\/newsalert.<\/i><\/p>\n<p><i>* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in <span class=\"xn-location\">the United States<\/span> from U.S. and globally sourced parts.<\/i><\/p>\n<p><sup>1<\/sup> Playtex and Binky are licensed or owned by JMBH.<\/p>\n<div id=\"prni_dvprnejpg7045left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg7045left\" style=\"width: 400px; height: 147px;\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1442697\/Kia_New_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3779540-1&amp;h=1353051692&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1999260%2FKia_America_Returns.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1999260%2FKia_America_Returns.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1999260\/Kia_America_Returns.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3779540-1&amp;h=2407660371&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1442697%2FKia_New_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1442697%2FKia_New_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1442697\/Kia_New_Logo.jpg<\/a><\/p>\n<p>SOURCE  <span class=\"xn-person\">Kia America<\/span><\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3779540-1&amp;h=1136394185&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DHoNMz_OV_dI&amp;a=60-Second+Spot\" target=\"_blank\" rel=\"nofollow noopener\">60-Second Spot<\/a>\u00a0Follows the Heroic Journey of &#8220;<span class=\"xn-person\">Binky Dad<\/span>&#8221; <\/b><b>and His Trusty 2023 Kia Telluride X-Pro<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Kia launches first-ever Super Bowl commercial that ends on TikTok with three alternate endings<\/b><\/li>\n<li><b>Marketing campaign for the new 2023 Kia Telluride SUV includes broadcast, print,&#8230;<br \/>\n","protected":false},"author":1,"featured_media":142754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-142753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/142753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=142753"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/142753\/revisions"}],"predecessor-version":[{"id":142811,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/142753\/revisions\/142811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/142754"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=142753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=142753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=142753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}