{"id":143931,"date":"2023-04-13T17:59:00","date_gmt":"2023-04-13T21:39:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/astral-tequila-lanza-la-iniciativa-this-rounds-for-the-house-como-parte-de-su-programa-de-reutilizacion-the-adobe-brick-project-para-construir-viviendas-y-mejorar-las-comunidades-en-mexico\/"},"modified":"2023-04-13T18:00:07","modified_gmt":"2023-04-13T22:00:07","slug":"astral-tequila-lanza-la-iniciativa-this-rounds-for-the-house-como-parte-de-su-programa-de-reutilizacion-the-adobe-brick-project-para-construir-viviendas-y-mejorar-las-comunidades-en-mexico","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/astral-tequila-lanza-la-iniciativa-this-rounds-for-the-house-como-parte-de-su-programa-de-reutilizacion-the-adobe-brick-project-para-construir-viviendas-y-mejorar-las-comunidades-en-mexico\/","title":{"rendered":"ASTRAL TEQUILA LAUNCHES &#8216;THIS ROUND&#8217;S FOR THE HOUSE&#8217; INITIATIVE AS A PART OF ITS ONGOING UPCYCLING PROGRAM, THE ADOBE BRICK PROJECT, TO BUILD HOMES AND BRIGHTEN COMMUNITIES IN MEXICO"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Join Astral Tequila to make every Margarita count towards building new homes from Earth Day to <span class=\"xn-location\">Cinco de Mayo<\/span><\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 13, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; This Earth Day, Astral Tequila is proud to announce that the construction of 10 homes for families in <span class=\"xn-location\">Jalisco<\/span>, MX is underway through trusted partners with the brand&#8217;s ongoing sustainability program, The Adobe Brick Project. Each bottle of Astral Tequila produced helps to create approximately two adobe bricks by upcycling the spent agave from tequila distillation, which are then used to build homes for those in need.<\/p>\n<div id=\"prni_dvprnevid7281left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\" title=\"ASTRAL TEQUILA LAUNCHES \u2018THIS ROUND\u2019S FOR THE HOUSE\u2019 INITIATIVE AS A PART OF ITS ONGOING UPCYCLING PROGRAM, THE ADOBE BRICK PROJECT, TO BUILD HOMES AND BRIGHTEN COMMUNITIES IN MEXICO\"><iframe loading=\"lazy\" id=\"playerFrameVideo\" src=\"https:\/\/prnewswire2-a.akamaihd.net\/p\/1893751\/sp\/189375100\/serveFlavor\/entryId\/1_739bi0j4\/flavorId\/1_t5jfm7hd\/prn_folder\/MNR\/prn_id\/MVP\/prn_flavor\/MP4_Codec-H264\/prn_filename\/9157751_ed_trfth_final_033123_0406_MNR.mp4\" width=\"512\" height=\"288\" frameborder=\"0\" scrolling=\"auto\" data-poster=\"https:\/\/www.multivu.com\/players\/English\/9157751-astral-tequila-launches-this-rounds-for-the-house-initiative\/video\/Video_1680815001537-HR.jpg\" data-autostart=\"false\" data-mce-fragment=\"1\"\/><\/div>\n<p>Experience the full interactive Multichannel News Release here: \u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3831783-1&amp;h=3478601038&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9157751-astral-tequila-launches-this-rounds-for-the-house-initiative%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9157751-astral-tequila-launches-this-rounds-for-the-house-initiative%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/9157751-astral-tequila-launches-this-rounds-for-the-house-initiative\/<\/a>\u00a0<\/p>\n<p>Astral Tequila believes that the more good energy we put into our world, the more good energy goes around, so each bottle produced continues the cycle of giving back to build a better future. To continue this ongoing effort to build more homes in <span class=\"xn-location\">Mexico<\/span> and brighten local communities, join the brand simply by enjoying a cocktail made with Astral Tequila. From Earth Day through <span class=\"xn-location\">Cinco de Mayo<\/span>, make every round of drinks &#8216;for the house&#8217; by purchasing Astral Tequila on Drizly or ordering at a local establishment to help create more bricks to build another home for those in need.<\/p>\n<p>Earth Day falls just two weeks before <span class=\"xn-location\">Cinco de Mayo<\/span>, the holiday when more tequila is consumed in the U.S. than on any other holiday\u00b9. The brand is calling on those opting for tequila to choose Astral to continue the cycle with the support of our partners and organizations local to the communities in <span class=\"xn-location\">Mexico<\/span> where our tequila is produced.<\/p>\n<p>Director of Sustainability and civil engineer, Martha Jim\u00e9nez Cardoso oversees The Adobe Brick Project and has been using her engineering expertise to build bricks for homes in <span class=\"xn-location\">Mexico<\/span> for those in need since 2017. The housing construction is taking place in <span class=\"xn-location\">Gomez Farias, Jalisco, Mexico<\/span> in partnership with local organizations including Habitat para la Humanidad Mexico, GreenLoop, <span class=\"xn-person\">Grupo Solave<\/span>, and the Mezcal Institute, with the initial 10 homes being built for local families in need.\u00a0<\/p>\n<p>&#8220;The Adobe Brick Project was created to help empower and uplift our local communities and provide homes for families in need,&#8221; shares Martha Jim\u00e9nez Cardoso. &#8220;I&#8217;m incredibly proud to lead this ongoing initiative with Astral Tequila that provides materials for adobe bricks used to create housing and reduce landfill waste in our community.&#8221;<\/p>\n<p>Learn how each purchase of Astral Tequila helps create more bricks for The Adobe Brick Project when ordering on Drizly between <span class=\"xn-chron\">April 22nd to May 5th<\/span>. Visit (21+) Drizly.com to learn more.\u00a0<\/p>\n<p>&#8220;One of America&#8217;s favorite cocktails wouldn&#8217;t exist without the communities in <span class=\"xn-location\">Mexico<\/span> that dedicate their lives to the production of agave spirits,&#8221; shares <span class=\"xn-person\">Christina Choi<\/span>, SVP of Tequila at Diageo NA. &#8220;We&#8217;re proud to act as a conduit for people to be able to support these communities not only during Earth Day when sustainability is top of mind, but also year-round.&#8221;<\/p>\n<p>For more information and ways to get involved please visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3831783-1&amp;h=3690643373&amp;u=https%3A%2F%2Fwww.astraltequila.com%2Fsustainability&amp;a=www.astraltequila.com%2Fsustainability\" target=\"_blank\" rel=\"nofollow\">www.astraltequila.com\/sustainability<\/a><\/u>\u00a0and follow @astraltequila on Instagram.<\/p>\n<p>ABOUT ASTRAL TEQUILA<br \/>Astral Tequila is a super-premium tequila crafted using 100% Blue Weber agave nourished by the sun and stars in\u00a0Jalisco, <span class=\"xn-location\">Mexico<\/span>. Using a tahona and bagazo during fermentation, Astral Tequila&#8217;s unique recipe uses traditional, time-intensive processes to create a radiant tequila that brightens every cocktail. Each bottle of Astral Tequila produced helps continue the circular flow of good energy \u2013 leftover agave fibers are upcycled into adobe bricks to be used to construct buildings in local communities in\u00a0Mexico\u00a0to create more places to gather with loved ones and feel connected. Astral Tequila launched in\u00a0April 2021\u00a0with its first expression,\u00a0Blanco, followed by Reposado and A\u00f1ejo in\u00a0April 2023. For more information on Astral Tequila, please visit\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3831783-1&amp;h=1802936209&amp;u=http%3A%2F%2Fwww.astraltequila.com%2F&amp;a=http%3A%2F%2Fwww.astraltequila.com%2F\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.astraltequila.com\/<\/a><\/u>.<\/p>\n<p>ABOUT DIAGEO NA<br \/>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.<\/p>\n<p>For more information about Diageo, their people, brands, and performance, visit <a href=\"http:\/\/www.diageo.com\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"http:\/\/www.DRINKiQ.com\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about Diageo North America: <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3831783-1&amp;h=909629549&amp;u=https%3A%2F%2Fwww.instagram.com%2Fdiageo_na%2F&amp;a=%40Diageo_NA\" target=\"_blank\" rel=\"nofollow\">@Diageo_NA<\/a><\/u>.<\/p>\n<ol type=\"1\">\n<li>IWSR drinks market analysis <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3831783-1&amp;h=2785235935&amp;u=https%3A%2F%2Fwww.theiwsr.com%2Fnews-and-comment-americans-drink-more-tequila-than-any-other-nation%2F&amp;a=https%3A%2F%2Fwww.theiwsr.com%2Fnews-and-comment-americans-drink-more-tequila-than-any-other-nation%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.theiwsr.com\/news-and-comment-americans-drink-more-tequila-than-any-other-nation\/<\/a><\/u>\u00a0<\/li>\n<\/ol>\n<p>Please Drink Responsibly.<br \/>ASTRAL Tequila. 40% Alc\/Vol. Diageo,\u00a0New <span class=\"xn-location\">York, NY<\/span>.<\/p>\n<div id=\"prni_dvprnejpgbea6left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgbea6left\" style=\"width: 400px; height: 266px;\" title=\"The crushed agave fibers, or bagazo, from the distillation of Astral Tequila are upcycled and combined with other raw materials to create adobe bricks, which are then used to build homes in Mexico.\" src=\"https:\/\/www.multivu.com\/players\/English\/9157751-astral-tequila-launches-this-rounds-for-the-house-initiative\/image\/SELECTSHA_1019_1680814819724-HR.jpg\" alt=\"The crushed agave fibers, or bagazo, from the distillation of Astral Tequila are upcycled and combined with other raw materials to create adobe bricks, which are then used to build homes in Mexico.\" align=\"middle\"\/><\/div>\n<p>Video &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3831783-1&amp;h=1482326902&amp;u=https%3A%2F%2Fprnewswire2-a.akamaihd.net%2Fp%2F1893751%2Fsp%2F189375100%2FserveFlavor%2FentryId%2F1_739bi0j4%2FflavorId%2F1_t5jfm7hd%2Fprn_folder%2FMNR%2Fprn_id%2FMVP%2Fprn_flavor%2FMP4_Codec-H264%2Fprn_filename%2F9157751_ed_trfth_final_033123_0406_MNR.mp4&amp;a=https%3A%2F%2Fprnewswire2-a.akamaihd.net%2Fp%2F1893751%2Fsp%2F189375100%2FserveFlavor%2FentryId%2F1_739bi0j4%2FflavorId%2F1_t5jfm7hd%2Fprn_folder%2FMNR%2Fprn_id%2FMVP%2Fprn_flavor%2FMP4_Codec-H264%2Fprn_filename%2F9157751_ed_trfth_final_033123_0406_MNR.mp4\" target=\"_blank\" rel=\"nofollow\">https:\/\/prnewswire2-a.akamaihd.net\/p\/1893751\/sp\/189375100\/serveFlavor\/entryId\/1_739bi0j4\/flavorId\/1_t5jfm7hd\/prn_folder\/MNR\/prn_id\/MVP\/prn_flavor\/MP4_Codec-H264\/prn_filename\/9157751_ed_trfth_final_033123_0406_MNR.mp4<\/a>\u00a0<br \/>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3831783-1&amp;h=488817184&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9157751-astral-tequila-launches-this-rounds-for-the-house-initiative%2Fimage%2FSELECTSHA_1019_1680814819724-HR.jpg&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9157751-astral-tequila-launches-this-rounds-for-the-house-initiative%2Fimage%2FSELECTSHA_1019_1680814819724-HR.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/9157751-astral-tequila-launches-this-rounds-for-the-house-initiative\/image\/SELECTSHA_1019_1680814819724-HR.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Diageo North America<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Join Astral Tequila to make every Margarita count towards building new homes from Earth Day to <span class=\"xn-location\">Cinco de Mayo<\/span><\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 13, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; This Earth Day, Astral Tequila is proud to announce that the construction of 10 homes for families in <span class=\"xn-location\">Jalisco<\/span>, MX is underway through trusted partners with the brand&#8217;s ongoing sustainability program, The Adobe Brick Project. Each bottle of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":143932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-143931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/143931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=143931"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/143931\/revisions"}],"predecessor-version":[{"id":143935,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/143931\/revisions\/143935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/143932"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=143931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=143931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=143931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}