{"id":144130,"date":"2023-04-25T16:35:00","date_gmt":"2023-04-25T13:30:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-nielsen-reveals-increasing-value-of-aanhpi-tv-content-and-audiences-in-2023-asian-american-native-hawaiian-and-pacific-islander-aanhpi-diverse-intelligence-series-report\/"},"modified":"2023-04-25T16:40:02","modified_gmt":"2023-04-25T20:40:02","slug":"nielsen-revela-el-creciente-valor-del-contenido-televisivo-y-las-audiencias-de-la-aanhpi-en-el-informe-2023-asian-american-native-hawaiian-and-pacific-islander-aanhpi-diverse-intelligence-series","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/nielsen-revela-el-creciente-valor-del-contenido-televisivo-y-las-audiencias-de-la-aanhpi-en-el-informe-2023-asian-american-native-hawaiian-and-pacific-islander-aanhpi-diverse-intelligence-series\/","title":{"rendered":"NIELSEN REVEALS INCREASING VALUE OF AANHPI TV CONTENT AND AUDIENCES IN 2023 ASIAN AMERICAN, NATIVE HAWAIIAN AND PACIFIC ISLANDER (AANHPI) DIVERSE INTELLIGENCE SERIES REPORT"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Nielsen Collaborates with Gold House to Unveil New Insights on AANHPI-led Television Content<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 25, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Nielsen, a global leader in audience measurement, data, and analytics, today released the 2023 <i>A<\/i><i>sian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series<\/i>\u00a0report which noted that compared to the general population, AANHPI audiences watch about 27% more streaming content \u2013 the platform with the highest AANHPI representation at more than 10% share of screen. In addition, the report shows high bingeability scores of Asian-led content across top streaming platforms and opportunities for advertisers to better engage AANHPI audiences.<\/p>\n<div id=\"prni_dvprnejpg747fleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg747fleft\" title=\"Seen, heard, valued: Engaging Asian Americans through media Nielsen Diverse Intelligence Series 2023\" src=\"https:\/\/mma.prnewswire.com\/media\/2062058\/DIS_Cover.jpg\" alt=\"Seen, heard, valued: Engaging Asian Americans through media Nielsen Diverse Intelligence Series 2023\" align=\"middle\"\/><\/div>\n<p>Despite a slight dip in representation from 2021 to 2022, streaming programs are still significantly more inclusive of AANHPI people than other platforms. Streaming had\u00a0more than twice the representation on broadcast and three times the representation on cable. In addition, Asian-inclusive content is highly bingeable and attracts all audiences beyond AANHPI viewers.<\/p>\n<p>&#8220;Asians are the fastest growing segment of the U.S. population, both in numbers and buying power. Studios and advertisers can tap into the growing value of authentic stories and inclusive representation to engage an audience that is eager to see itself represented on screen,&#8221; said <span class=\"xn-person\">Patricia Ratulangi<\/span>, Vice President of Global Communications &#8211; DE&amp;I at Nielsen. &#8220;Asian-led content continues to successfully attract and retain audiences, celebrating high bingeability scores across all major streaming platforms.&#8221;<\/p>\n<p>For Asian Pacific American Heritage Month, Nielsen has collaborated with Gold House, the leading platform that unites, promotes, and invests in Asian Pacific creators and companies, to further spotlight AANHPI driven television content.<\/p>\n<p>&#8220;We&#8217;re excited to partner with Nielsen and spotlight content that continues to captivate audiences and advance representation of our diverse communities,&#8221; said <span class=\"xn-person\">Jeremy Tran<\/span>, Executive Director of Gold House. &#8220;Through our collaboration, we were excited to see Asian-led shows\u00a0amass more than one million new viewers, whether in its third season like <i>Never Have I Ever<\/i> or in its first season like <i>The Company You Keep<\/i>.&#8221;*<\/p>\n<p>Other key highlights in the 2023 <i>A<\/i><i>sian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series<\/i> include:<\/p>\n<ul type=\"disc\">\n<li>Good content appeals to all audiences \u2013 91% of AANHPI audiences and 87% of general audiences are open to content featuring people outside of their identity group.<\/li>\n<li>AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content.<\/li>\n<li>In 2022, brands in the categories of fashion, pet care, electronics and travel allocated a significant portion of their advertising budget towards Asian-inclusive content. These are also the categories where Asian Americans are spending more than the general population.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=1404838368&amp;u=https%3A%2F%2Fwww.nielsen.com%2Finsights%2F2023%2Fseen-heard-valued-engaging-asian-americans-through-media%2F&amp;a=Download\" target=\"_blank\" rel=\"nofollow\">Download<\/a>\u00a0the 2023<i> Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series<\/i> for more details and insights. Please visit<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=4233024886&amp;u=https%3A%2F%2Fnam04.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fnielsen.com%252Finclusionanalytics%26data%3D04%7C01%7Cbella.chen%2540iwgroupinc.com%7C0aa72a3f32094239799708d9b90a7ff9%7Ca3f2b2aa290e42ea9e8ce0151bc31eed%7C0%7C0%7C637744277086383576%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%7C3000%26sdata%3D9q8ibEqT7vqGH%252BTysl7Yq8sHQxR2k3nKZF2%252F%252BiBN9qk%253D%26reserved%3D0&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=3948101753&amp;u=https%3A%2F%2Fwww.nielsen.com%2Fus%2Fen%2Fabout-us%2Fcommunity%2Fasian-american%2F&amp;a=www.nielsen.com%2Fasian-americ\" target=\"_blank\" rel=\"nofollow\">www.nielsen.com\/asian-americ<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=283250385&amp;u=https%3A%2F%2Fwww.nielsen.com%2Fus%2Fen%2Fabout-us%2Fcommunity%2Fasian-american%2F&amp;a=an\" target=\"_blank\" rel=\"nofollow\">an<\/a><\/u> to learn more. Join the discussion on LinkedIn (<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=1376177527&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fnielsen-diversity-equity-and-inclusion%2F&amp;a=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fnielsen-diversity-equity-and-inclusion%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.linkedin.com\/showcase\/nielsen-diversity-equity-and-inclusion\/<\/a><\/u>) and Facebook (<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=2812209600&amp;u=https%3A%2F%2Fwww.facebook.com%2FNielsenDiversityEquityAndInclusion%2F&amp;a=Nielsen+DiversityEquityAndInclusion\" target=\"_blank\" rel=\"nofollow\">Nielsen DiversityEquityAndInclusion<\/a><\/u>).<\/p>\n<p><b><u>ABOUT NIELSEN<br \/><\/u><\/b>Nielsen shapes the world&#8217;s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences\u2014now and into the future.<\/p>\n<p>Nielsen operates around the world in more than 55 countries. Learn more at <a href=\"http:\/\/www.nielsen.com\" rel=\"nofollow\">www.nielsen.com<\/a> and connect with us on social media.<\/p>\n<p><b><u>ABOUT GOLD HOUSE<br \/><\/u><\/b>Gold House powers and propels Asian Pacific communities across every corner of culture to build a tomorrow for all. Through a suite of innovative programs, the leading platform unites, promotes, and invests in Asian Pacific creatives and companies. To learn more, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=1761220772&amp;u=http%3A%2F%2Fwww.goldhouse.org%2F&amp;a=www.goldhouse.org\" target=\"_blank\" rel=\"nofollow\">www.goldhouse.org<\/a><\/u> or follow @GoldHouseCo on <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=4027548021&amp;u=https%3A%2F%2Fwww.instagram.com%2Fgoldhouseco%2F&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=1144115380&amp;u=https%3A%2F%2Fwww.facebook.com%2FGoldHouseCo%2F&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=463702582&amp;u=https%3A%2F%2Ftwitter.com%2Fgoldhouseco&amp;a=Twitter\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a><\/u>, and <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=1269486531&amp;u=https%3A%2F%2Fwww.globenewswire.com%2FTracker%3Fdata%3DHzExmnebm857FQZPGw-Ok1V2l7o_BmE4D2VFOqwuM5x3vys910zfWJjiyqpwchoILHJDKY5SlSByc6mTQsHNYXoKDD6b3yYam0QxtpNo2lfX3rD5AiGx2B2M_V8LH0tc6eRyNBohkUSs8X9GH23YM9NeqMgQvd6wmErcme2Pxc6__JI6SF-KOUDx0h8naJTMQ3iM3PEc6a1NLkCuQ8DjhbzuK3AjUft9QIHs5W9H6DpCpWFnm_4mZSHYtn9QqAS2&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a><\/u>.<\/p>\n<p>*<i>Custom Analysis of Nielsen National TV Panel and Streaming Content Ratings data &#8211; most recent season for each show between <span class=\"xn-chron\">August 2022<\/span> &#8211; <span class=\"xn-chron\">March 2023<\/span>.<\/i><\/p>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg9cefleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg9cefleft\" title=\"In 2022, brands in the categories of fashion, pet care, electronics and travel allocated a significant portion of their advertising budget toward Asian-inclusive content. These are the categories where Asian Americans are spending more than the general population.\" src=\"https:\/\/mma.prnewswire.com\/media\/2062057\/AANHPI_2023_Data_8_1200x627.jpg\" alt=\"In 2022, brands in the categories of fashion, pet care, electronics and travel allocated a significant portion of their advertising budget toward Asian-inclusive content. These are the categories where Asian Americans are spending more than the general population.\" align=\"middle\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpge848left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpge848left\" style=\"width: 400px; height: 59px;\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1661708\/NEw_Nielsen_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=1213797459&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2062058%2FDIS_Cover.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2062058%2FDIS_Cover.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2062058\/DIS_Cover.jpg<\/a><\/p>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=1694790699&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2062057%2FAANHPI_2023_Data_8_1200x627.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2062057%2FAANHPI_2023_Data_8_1200x627.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2062057\/AANHPI_2023_Data_8_1200x627.jpg<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3846230-1&amp;h=3842542066&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1661708%2FNEw_Nielsen_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1661708%2FNEw_Nielsen_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1661708\/NEw_Nielsen_Logo.jpg<\/a><\/p>\n<p>SOURCE  Nielsen<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Nielsen Collaborates with Gold House to Unveil New Insights on AANHPI-led Television Content<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 25, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Nielsen, a global leader in audience measurement, data, and analytics, today released the 2023 <i>A<\/i><i>sian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series<\/i>\u00a0report which noted that compared to the general population, AANHPI audiences watch about 27% more streaming content \u2013 the platform&#8230;<\/p>\n","protected":false},"author":1,"featured_media":144131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-144130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=144130"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144130\/revisions"}],"predecessor-version":[{"id":144147,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144130\/revisions\/144147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/144131"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=144130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=144130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=144130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}