{"id":144170,"date":"2023-04-27T09:00:00","date_gmt":"2023-04-27T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-muevelo-con-pepsi-pepsi-launches-first-ever-latin-fusion-dance-master-class-in-the-metaverse-to-celebrate-the-diversity-of-latin-music\/"},"modified":"2023-04-27T09:10:24","modified_gmt":"2023-04-27T13:10:24","slug":"muevelo-con-pepsi-pepsi-lanza-la-primera-clase-magistral-de-baile-de-fusion-latina-en-el-metaverso-para-celebrar-la-diversidad-de-la-musica-latina","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/muevelo-con-pepsi-pepsi-lanza-la-primera-clase-magistral-de-baile-de-fusion-latina-en-el-metaverso-para-celebrar-la-diversidad-de-la-musica-latina\/","title":{"rendered":"Mu\u00e9velo con Pepsi: Pepsi\u00ae Launches First-Ever Latin Fusion Dance Master Class in the Metaverse to Celebrate the Diversity of Latin Music"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>Pepsi Partners with Celebrity Creative Director, Choreographer and Actor <span class=\"xn-person\">Beau Casper Smart<\/span> to Create an Immersive Music and Dance Experience on International Dance Day; Releases Limited-Edition Set of Pepsi and Pepsi Zero Sugar Cans Inspired by U.S. Latin Music Hotspots<\/i><\/p>\n<p><span class=\"xn-location\">PURCHASE, N.Y.<\/span>, <span class=\"xn-chron\">April 27, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Latin music is having more than a moment. It&#8217;s been a mainstay in Hispanic communities across the U.S., and its popularity continues to transcend mainstream as new fans discover, embrace and move to its distinct rhythms and sounds. Just in time for International Dance Day on <span class=\"xn-chron\">April 29<\/span>, Pepsi invites fans of Latin music to meet in the metaverse for the first-ever <i>Mu\u00e9velo con Pepsi<\/i> Latin fusion dance master class led by celebrity creative director, choreographer and actor, <span class=\"xn-person\">Beau Casper Smart<\/span>, and featuring some of today&#8217;s most popular Latin music genres. Participants will put their dance skills to the test and learn unique moves with high-energy choreography to the beat of five Latin music genres, including Banda, Cumbia, Norte\u00f1o, Salsa and Reggaeton.<\/p>\n<div id=\"prni_dvprnejpg0643left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg0643left\" title=\"Pepsi releases limited-edition set of Pepsi and Pepsi Zero Sugar cans inspired by five U.S. Latin music hotspots in first-ever Latin fusion dance master class in the metaverse.\" src=\"https:\/\/mma.prnewswire.com\/media\/2064455\/Final_Asset_w_o_Music_Notes.jpg\" alt=\"Pepsi releases limited-edition set of Pepsi and Pepsi Zero Sugar cans inspired by five U.S. Latin music hotspots in first-ever Latin fusion dance master class in the metaverse.\" align=\"middle\"\/><\/div>\n<p>To mark the occasion, PepsiCo&#8217;s Hispanic Business Unit is launching a special collection of Pepsi and Pepsi Zero Sugar cans that showcase these five genres in select U.S. cities where each has been widely embraced, with nods to the people, instruments and places where Latin music fuses into the community. The exclusive cans are a special incentive to step into the virtual dance floor and can only be collected by joining the <i>Mu\u00e9velo con Pepsi <\/i>dance class on <span class=\"xn-chron\">April 29<\/span>. The first 400 participants to join the metaverse dance class, find the giveaway redemption screen and enter their information will receive the complete Pepsi and Pepsi Zero Sugar can collection.*<\/p>\n<p>&#8220;Latin music has always been known for its distinct rhythms and ability to bring people together \u2013 especially on the dance floor. We&#8217;re excited that <span class=\"xn-person\">Beau Casper Smart<\/span>, one of the most influential creative directors and Latino choreographers in the music and entertainment industry, will take center stage in the metaverse to share his knowledge and passion for dance with all who join,&#8221; said <span class=\"xn-person\">Esperanza Teasdale<\/span>, Vice President &amp; General Manager, Hispanic Business Unit, PepsiCo Beverages North America. &#8220;Pepsi is a brand known for instigating moments of unapologetic enjoyment, and this International Dance Day, we welcome everyone to celebrate their shared passion of music and dance in the metaverse and through the limited edition can collection.&#8221;\u00a0<\/p>\n<p><b><i>Mu\u00e9velo con Pepsi<\/i><\/b><b>\u00a0in the Metaverse <\/b><\/p>\n<p>On <span class=\"xn-chron\">Saturday, April 29<\/span>, at <span class=\"xn-chron\">2:00 p.m. ET<\/span>, participants are invited to visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=368904512&amp;u=http%3A%2F%2Fmueveloconpepsi.com%2F&amp;a=MueveloConPepsi.com\" target=\"_blank\" rel=\"nofollow\">MueveloConPepsi.com<\/a><\/u> and get ready to move. Once in the experience, participants can navigate the environment and visit different dance zones, each corresponding to one of the five Latin music genres \u2013 Banda, Cumbia, Norte\u00f1o, Salsa and Reggaeton \u2013 and featuring custom choreography led by Casper. At the center of the experience is the<i> Mu\u00e9velo con Pepsi <\/i>main stage where Casper will bring all the steps together in a single mashup that you&#8217;ll want to show off in real life, too. Not a dancer? Not a problem. Because just like music, dancing is for everyone. Casper will break down his choreography step-by-step, making sure everyone finds their footing. Along the way, users will have the chance to unlock special giveaways, including the free, limited-edition Pepsi and Pepsi Zero Sugar can collection for the first 400 participants that discover and complete the redemption screen.<\/p>\n<p>&#8220;I&#8217;m proud to partner with Pepsi to celebrate the rich diversity of Latin music on International Dance Day through my biggest passion \u2013 dance,&#8221; said Smart. &#8220;Latin music has been a continual source of inspiration throughout my career, and I&#8217;m excited to be a part of this campaign that celebrates the universal language of music,&#8221; he continued. &#8220;No matter your dance skill level, we invite everyone to come find their step at <i>Mu\u00e9velo con Pepsi<\/i> in the metaverse, and grab yourself a free set of the limited-edition can collection.&#8221;<\/p>\n<p><b>Limited-Edition Pepsi and Pepsi Zero Sugar Can Collection<\/b>\u00a0<\/p>\n<p>Inspired by the vibrant U.S. cities where Latin music continues to grow in popularity, the exclusive Pepsi and Pepsi Zero Sugar can collection celebrates five of the many different genres that have transcended their countries to become chart-toppers in the U.S. Each of the cans is dedicated to one of the five genres \u2013 Banda, Cumbia, Norte\u00f1o, Salsa and Reggaeton \u2013 and include artistic nods to the culture, people and places in each city where these genres have become a part of the community. The musicians featured on each can hold an instrument or piece of equipment unique to their genre, which collectively form a single Latin fusion band when all cans are placed together side-by-side.<\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-location\">Los Angeles<\/span> &#8211; Banda:<\/b>\u00a0Scenes of a laid-back <span class=\"xn-location\">Los Angeles<\/span> lifestyle are depicted on the can where the love for street vendors and celebration of lowrider car culture merge with beachside scenes, outdoor activities and plenty of dancing to the lively brass sounds of Banda music.<\/li>\n<li><b><span class=\"xn-location\">Chicago<\/span> &#8211; Cumbia:<\/b>\u00a0The wind blows through <span class=\"xn-location\">Chicago&#8217;s<\/span> iconic city skyline where architectural landmarks and the food truck community create the backdrop for the Cumbia can. The booming and resonating notes of the accordion play across the scene to create upbeat, bold rhythms that have locals dancing anywhere the music plays.<\/li>\n<li><b><span class=\"xn-location\">Texas<\/span> &#8211; Norte\u00f1o:<\/b>\u00a0Everything is bigger in <span class=\"xn-location\">Texas<\/span>, including the love of Norte\u00f1o music. The can design features nods to <span class=\"xn-location\">Texas&#8217;<\/span> many nuances \u2013 from its nickname of the Lone Star State and being home to the NASA Space Center to the glittering city skylines of <span class=\"xn-location\">Dallas<\/span> and <span class=\"xn-location\">Houston<\/span> and the vast desert landscapes. The bajo sexto (sixth bass) is front and center as one of the key instruments helping create the authentic Norte\u00f1o sound.<\/li>\n<li><b><span class=\"xn-location\">New York<\/span> &#8211; Salsa:<\/b>\u00a0The Salsa can has a design that is uniquely <span class=\"xn-location\">New York<\/span> and pays tribute to the city&#8217;s most recognizable landmarks like the Statue of Liberty, Yankee Stadium and the Brooklyn Bridge, with visual callouts to <span class=\"xn-location\">New York&#8217;s<\/span> fast-paced lifestyle, like cabs, food carts and dancing in the streets. Central to the Salsa sound is the conga drum creating a high-tempo beat that moves your feet.<\/li>\n<li><b><span class=\"xn-location\">Miami<\/span> &#8211; Reggaeton:<\/b>\u00a0Follow this music phenomenon all the way down to <span class=\"xn-location\">Miami&#8217;s<\/span> <i>Calle Ocho<\/i> where Latin rhythms and beats fuse to bring people to the dance floor. The can design is inspired by the city&#8217;s art deco architecture, vintage style cars, views of iconic <span class=\"xn-location\">Miami Beach<\/span> and swaying palm trees to create a sunny scene in celebration of Reggaeton music.<\/li>\n<\/ul>\n<p>The <i>Mu\u00e9velo Con Pepsi<\/i> metaverse dance class is just one of many new ways that Pepsi continues to connect fans with their favorite passion points, especially music. In 2022, Pepsi announced the new Pepsi Music Lab, an annual academy committed to shining a spotlight on the next generation of superstars by removing industry barriers and providing performance opportunities, mentorship and coaching, brand-building workshops, content capture, radio amplification and more. Three Latin artists were chosen for the Pepsi Music Lab Class of &#8217;22 \u2013 &#8217;23 including: <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=814837187&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsamyhawk%2F&amp;a=Samy+Hawk\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Samy Hawk<\/span><\/a><\/u>, a Venezuelan artist whose sound blends rap and hip-hop with elements of funk and pop; <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=596836121&amp;u=https%3A%2F%2Fwww.instagram.com%2Fnohemymusik%2F%3Fhl%3Den&amp;a=Nohemy\" target=\"_blank\" rel=\"nofollow\">Nohemy<\/a><\/u>, who infuses her Puerto Rican heritage into a modern Latin Pop-Urban sound; and <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=3208849152&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsergiocalderonjr%2F&amp;a=SERGIO\" target=\"_blank\" rel=\"nofollow\">SERGIO<\/a><\/u> who derives his Latin Pop sound from his Mexican-American NorCal upbringing. On <span class=\"xn-chron\">April 29<\/span>, all three artists will join the <i>Mu\u00e9velo Con Pepsi<\/i> metaverse experience and invite their fans to do the same.\u00a0\u00a0<\/p>\n<p>For more information about <i>Mu\u00e9velo con Pepsi<\/i><b>, <\/b>visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=368904512&amp;u=http%3A%2F%2Fmueveloconpepsi.com%2F&amp;a=MueveloConPepsi.com\" target=\"_blank\" rel=\"nofollow\">MueveloConPepsi.com<\/a><\/u>.<\/p>\n<p><i>*Open to legal U.S. residents of 50 US and DC, 18 or older at time of registration. Void where prohibited. Registration begins 4\/29\/23, <span class=\"xn-chron\">2:00:00 p.m. ET<\/span> &amp; ends 5\/1\/23, <span class=\"xn-chron\">11:59:59 p.m. ET<\/span>. Limit one claim per person\/email address. While Supplies Last. Not eligible for PepsiCo employees.<\/i><\/p>\n<p><b>About PepsiCo<\/b><br \/>PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than <span class=\"xn-money\">$86 billion<\/span> in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay&#8217;s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo&#8217;s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than <span class=\"xn-money\">$1 billion<\/span> each in estimated annual retail sales.<\/p>\n<p>Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=834407985&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3772595-1%26h%3D1127823451%26u%3Dhttp%253A%252F%252Fwww.pepsico.com%252F%26a%3Dwww.pepsico.com&amp;a=www.pepsico.com\" target=\"_blank\" rel=\"nofollow\">www.pepsico.com<\/a><\/u>, and follow on <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=2034290581&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3772595-1%26h%3D3420962412%26u%3Dhttps%253A%252F%252Ftwitter.com%252Fpepsico%26a%3DTwitter&amp;a=Twitter\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=2489095969&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3772595-1%26h%3D4096354112%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fpepsico%252F%26a%3DInstagram&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=1542508417&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3772595-1%26h%3D630779538%26u%3Dhttps%253A%252F%252Fwww.facebook.com%252FPepsiCo%252F%26a%3DFacebook&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a><\/u>, and <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=2793546693&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3772595-1%26h%3D1744602171%26u%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fpepsico%252F%26a%3DLinkedIn&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a><\/u> @PepsiCo.<\/p>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3849365-1&amp;h=2404139824&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2064455%2FFinal_Asset_w_o_Music_Notes.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2064455%2FFinal_Asset_w_o_Music_Notes.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2064455\/Final_Asset_w_o_Music_Notes.jpg<\/a><\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  PepsiCo, Inc.<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>Pepsi Partners with Celebrity Creative Director, Choreographer and Actor <span class=\"xn-person\">Beau Casper Smart<\/span> to Create an Immersive Music and Dance Experience on International Dance Day; Releases Limited-Edition Set of Pepsi and Pepsi Zero Sugar Cans Inspired by U.S. Latin Music Hotspots<\/i><\/p>\n<p><span class=\"xn-location\">PURCHASE, N.Y.<\/span>, <span class=\"xn-chron\">April 27, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Latin music is having more than a moment. It&#8217;s been a mainstay in Hispanic communities across the U.S., and its popularity&#8230;<\/p>\n","protected":false},"author":1,"featured_media":144171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-144170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=144170"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144170\/revisions"}],"predecessor-version":[{"id":144175,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144170\/revisions\/144175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/144171"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=144170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=144170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=144170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}