{"id":144639,"date":"2023-05-25T09:00:00","date_gmt":"2023-05-25T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-will-i-am-and-george-lopez-join-stand-up-to-cancer-and-providence-in-psa-to-increase-awareness-of-colorectal-cancer-screening\/"},"modified":"2023-05-25T09:10:28","modified_gmt":"2023-05-25T13:10:28","slug":"will-i-am-y-george-lopez-se-unen-a-unidos-contra-el-cancer-y-providence-a-traves-de-anuncios-de-servicio-publico-para-aumentar-la-concienciacion-sobre-la-deteccion-del-cancer-colorrectal","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/will-i-am-y-george-lopez-se-unen-a-unidos-contra-el-cancer-y-providence-a-traves-de-anuncios-de-servicio-publico-para-aumentar-la-concienciacion-sobre-la-deteccion-del-cancer-colorrectal\/","title":{"rendered":"WILL.I.AM AND GEORGE LOPEZ JOIN STAND UP TO CANCER AND PROVIDENCE IN PSA TO INCREASE AWARENESS OF COLORECTAL CANCER SCREENING"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><b><i>Former California State Senator Isadore Hall III Featured in Print PSA Campaign<\/i><\/b><\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">May 25, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Grammy<sup>\u00ae<\/sup>-winning musician will.i.am and stand-up comedian and actor <span class=\"xn-person\">George Lopez<\/span> have joined Stand Up To Cancer<sup>\u00ae<\/sup> (SU2C) and <span class=\"xn-location\">Providence<\/span> for a new series of public service announcements (PSAs) that raise awareness about colorectal cancer screenings, early detection and prevention, and focus on reaching medically underserved communities.<\/p>\n<div id=\"prni_dvprnejpg248aleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg248aleft\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1082531\/Unidos_Contra_El_Cancer_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Also appearing in the PSA campaign is former California State Sen. <span class=\"xn-person\">Isadore Hall III.<\/span> The campaign launched today and is in both English and Spanish. The PSAs featuring will.i.am and <span class=\"xn-person\">George Lopez<\/span> will be placed across print, broadcast, radio, digital and out-of-home outlets. Hall will be featured in the out-of-home campaign. In the broadcast and radio PSAs, will.i.am and Lopez recite poetry written by two <span class=\"xn-location\">Los Angeles<\/span>-based poets.<\/p>\n<p>&#8220;So many of us have a personal connection to cancer, myself included,&#8221; said will.i.am. &#8220;The statistics don&#8217;t lie so I want to inspire others to spread the word, especially those in the Black community who need to increase participation in screening programs. Make good health, including getting screened, your top priority &#8211; do it for your husband or wife, your kids, your nieces and nephews, for everyone you love.&#8221;<\/p>\n<p>&#8220;I&#8217;ve been a huge supporter of Stand Up To Cancer for many years, and I&#8217;m proud to be working with them and <span class=\"xn-location\">Providence<\/span> on this important campaign,&#8221; Lopez said. &#8220;The more people who get screened, the more lives will be saved. To play even a small role in that is incredibly meaningful to me.&#8221;<\/p>\n<p>The national PSA campaign supports <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=1510275165&amp;u=https%3A%2F%2Fstanduptocancer.org%2Fpress%2Fnew-stand-up-to-cancer-dream-team-takes-on-colorectal-cancer-disparities%2F&amp;a=a+larger+collaboration\" target=\"_blank\" rel=\"nofollow\">a larger collaboration<\/a> among SU2C, Providence Saint John&#8217;s Health Center and Exact Sciences to increase colorectal cancer screening rates to 80% within three Stand Up To Cancer Zones\u2122: <span class=\"xn-location\">Greater Boston<\/span>, <span class=\"xn-location\">Los Angeles<\/span> and Great Plains Tribal Communities in <span class=\"xn-location\">South Dakota<\/span>. These zones are regions of focus for the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=2183662123&amp;u=https%3A%2F%2Fstanduptocancer.org%2Fresearch%2Fresearch-portfolio%2Fdream-teams%2Fcolorectal-cancer-health-equity-dream-team%2F&amp;a=SU2C+Colorectal+Cancer+Health+Equity+Dream+Team\" target=\"_blank\" rel=\"nofollow\">SU2C Colorectal Cancer Health Equity Dream Team<\/a>\u00a0as they\u00a0include diverse and distinct communities that are medically underserved and have particularly low screening rates for colorectal cancer.<\/p>\n<p>&#8220;In living our mission of outreach, we are driven to advocate in our communities of color to advance potentially life-saving colorectal cancer screenings, and help erase health inequalities,&#8221; said <span class=\"xn-person\">Michael Ricks<\/span>, chief executive, Providence Saint John&#8217;s Health Center located in <span class=\"xn-location\">Santa Monica<\/span>. &#8220;We are so thankful to Stand Up To Cancer&#8217;s celebrity ambassadors will.i.am and <span class=\"xn-person\">George Lopez<\/span>, as well as <span class=\"xn-person\">Isadore Hall III<\/span>, for helping to shed light on the importance of colorectal cancer screening, which can truly save lives.&#8221;<\/p>\n<p>Colorectal cancer occurs in the colon or rectum and is the second most common cause of cancer-related deaths in <span class=\"xn-location\">the United States<\/span>. Black Americans are about 20% more likely to get colorectal cancer and about 40% more likely to die from it than most other groups. Screening rates for Americans 50-75 years old are 59% for Hispanic people, 66% for Black people and 69% for white people. Yet, screening can help detect colorectal cancer early, making it one of the most preventable types of cancer. When caught early, colon cancer is beatable in 91% of cases and rectal cancer is beatable in 90% of cases.<\/p>\n<p>&#8220;This collaboration is critical to addressing the disparities and challenges of this disease. We&#8217;re incredibly grateful for <span class=\"xn-location\">Providence&#8217;s<\/span> support as we work to increase screening and fund cutting-edge research to help save lives and avoid more cases of colorectal cancer,&#8221; said <span class=\"xn-person\">Russell Chew<\/span>, president and CEO of Stand Up To Cancer. &#8220;We&#8217;re thrilled to have will.i.am, <span class=\"xn-person\">George Lopez<\/span> and <span class=\"xn-person\">Isadore Hall III<\/span> bring attention to the importance of colorectal cancer prevention to further encourage the public to be proactive about their health.&#8221;<\/p>\n<p>The broadcast PSA was directed by <span class=\"xn-person\">Monty Marsh<\/span> and produced by <span class=\"xn-person\">Chris Pizzi<\/span>. The print campaign was produced by Pentagram Design. The poem recited by <span class=\"xn-person\">George Lopez<\/span> was written by <span class=\"xn-person\">Jessica Wilson<\/span>; the poem recited by\u00a0will.i.am\u00a0was written by <span class=\"xn-person\">Aiyana Sha<\/span>&#8216;niel.<\/p>\n<p>To learn more about colorectal cancer screening options, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=3759048320&amp;u=https%3A%2F%2Fstanduptocancer.org%2Fcoloncancer&amp;a=StandUpToCancer.org%2FColonCancer\" target=\"_blank\" rel=\"nofollow\">StandUpToCancer.org\/ColonCancer<\/a><\/u>. To view the PSAs, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=4258190376&amp;u=https%3A%2F%2Fwww.providence.org%2Flp%2Fstand-up-to-cancer&amp;a=providence.org%2Fcoloncancer\" target=\"_blank\" rel=\"nofollow\">providence.org\/coloncancer<\/a>.<\/p>\n<p><b>ABOUT STAND UP TO CANCER<br \/><\/b>Stand Up To Cancer<sup>\u00ae<\/sup> (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C is a 501(c)(3) charitable organization and was initially launched as a division of the Entertainment Industry Foundation.\u00a0Established in 2008 by media and entertainment leaders, SU2C utilizes these communities&#8217; resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of January 2022, more than 2,000 scientists representing more than 210 institutions are involved in SU2C-funded research projects.<\/p>\n<p>Under the direction of our Scientific Advisory Committee, led by Nobel laureate <span class=\"xn-person\">Phillip A. Sharp<\/span>, Ph.D., SU2C conducts rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and ensure collaboration across research programs.<\/p>\n<p>Current members of the SU2C Founders and Advisors Committee (FAC) include <span class=\"xn-person\">Katie Couric<\/span>, <span class=\"xn-person\">Sherry Lansing<\/span>, <span class=\"xn-person\">Kathleen Lobb<\/span>, <span class=\"xn-person\">Lisa Paulsen<\/span>, <span class=\"xn-person\">Rusty Robertson<\/span>, <span class=\"xn-person\">Sue Schwartz<\/span>, <span class=\"xn-person\">Pamela Oas Williams<\/span>, and <span class=\"xn-person\">Ellen Ziffren<\/span>. The late <span class=\"xn-person\">Laura Ziskin<\/span> and the late <span class=\"xn-person\">Noreen Fraser<\/span> are also co-founders. <span class=\"xn-person\">Russell Chew<\/span> serves as SU2C&#8217;s president and CEO.<\/p>\n<p>For more information, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=2622143844&amp;u=https%3A%2F%2Fstanduptocancer.org%2F&amp;a=StandUpToCancer.org\" target=\"_blank\" rel=\"nofollow\">StandUpToCancer.org<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=2377060276&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsu2c%2F&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=659484989&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40su2c&amp;a=TikTok\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=3128891706&amp;u=https%3A%2F%2Ftwitter.com%2Fsu2c&amp;a=Twitter\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=2023485333&amp;u=https%3A%2F%2Fwww.facebook.com%2FSU2C%2F&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>, and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=3784308191&amp;u=https%3A%2F%2Fwww.youtube.com%2Fuser%2FSU2C&amp;a=YouTube\" target=\"_blank\" rel=\"nofollow\">YouTube<\/a>.<\/p>\n<p><b>ABOUT <span class=\"xn-location\">PROVIDENCE<\/span><br \/><\/b><span class=\"xn-location\">Providence<\/span> is a national, not-for-profit Catholic health system comprising a diverse family of organizations and driven by a belief that health is a human right. With 52 hospitals, over 1,000 physician clinics, senior services, supportive housing, and many other health and educational services, the health system and its partners employ more than 120,000 caregivers serving communities across seven states \u2013 <span class=\"xn-location\">Alaska<\/span>, <span class=\"xn-location\">California<\/span>, <span class=\"xn-location\">Montana<\/span>, <span class=\"xn-location\">New Mexico<\/span>, <span class=\"xn-location\">Oregon<\/span>, <span class=\"xn-location\">Texas<\/span>, and <span class=\"xn-location\">Washington<\/span>, with system offices in <span class=\"xn-location\">Renton, Wash.<\/span>, and <span class=\"xn-location\">Irvine, Calif.<\/span> Learn about our vision of health for a better world at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=697572887&amp;u=http%3A%2F%2Fprovidence.org%2F&amp;a=Providence.org\" target=\"_blank\" rel=\"nofollow\">Providence.org<\/a><\/u>.<\/p>\n<div id=\"prni_dvprnejpg70e8left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg70e8left\" title=\"Providence Logo\" src=\"https:\/\/mma.prnewswire.com\/media\/2085037\/Providence_RGB_1.jpg\" alt=\"Providence Logo\" align=\"middle\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpgea7cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgea7cleft\" title=\"George Lopez Print PSA \" src=\"https:\/\/mma.prnewswire.com\/media\/2085035\/SU2C_George_Lopez_Print_PSA.jpg\" alt=\"George Lopez Print PSA \" align=\"middle\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpgfb34left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgfb34left\" title=\"will.i.am Print PSA\" src=\"https:\/\/mma.prnewswire.com\/media\/2085036\/SU2C_will_i_am_Print_PSA.jpg\" alt=\"will.i.am Print PSA\" align=\"middle\"\/><\/div>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=57301608&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1082531%2FUnidos_Contra_El_Cancer_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1082531%2FUnidos_Contra_El_Cancer_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1082531\/Unidos_Contra_El_Cancer_Logo.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=571266335&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2085037%2FProvidence_RGB_1.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2085037%2FProvidence_RGB_1.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2085037\/Providence_RGB_1.jpg<\/a><br \/>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=3875943759&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2085035%2FSU2C_George_Lopez_Print_PSA.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2085035%2FSU2C_George_Lopez_Print_PSA.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2085035\/SU2C_George_Lopez_Print_PSA.jpg<\/a><br \/>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3875547-1&amp;h=65350966&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2085036%2FSU2C_will_i_am_Print_PSA.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2085036%2FSU2C_will_i_am_Print_PSA.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2085036\/SU2C_will_i_am_Print_PSA.jpg<\/a><\/p>\n<p>SOURCE  Stand Up To Cancer<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><b><i>Former California State Senator Isadore Hall III Featured in Print PSA Campaign<\/i><\/b><\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">May 25, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Grammy<sup>\u00ae<\/sup>-winning musician will.i.am and stand-up comedian and actor <span class=\"xn-person\">George Lopez<\/span> have joined Stand Up To Cancer<sup>\u00ae<\/sup> (SU2C) and <span class=\"xn-location\">Providence<\/span> for a new series of public service announcements (PSAs) that raise awareness about colorectal cancer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":144640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-144639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salud"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=144639"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144639\/revisions"}],"predecessor-version":[{"id":144644,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144639\/revisions\/144644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/144640"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=144639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=144639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=144639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}