{"id":144897,"date":"2023-06-14T18:33:00","date_gmt":"2023-06-14T16:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-comscore-ranks-latino-alternative-tv-latv-as-the-fifth-largest-u-s-hispanic-focused-digital-network\/"},"modified":"2023-06-14T18:40:02","modified_gmt":"2023-06-14T22:40:02","slug":"comscore-ubica-a-latino-alternative-tv-latv-como-la-quinta-mayor-red-digital-hispana-de-los-ee-uu","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/comscore-ubica-a-latino-alternative-tv-latv-como-la-quinta-mayor-red-digital-hispana-de-los-ee-uu\/","title":{"rendered":"Comscore Ranks Latino Alternative TV (LATV) as the Fifth Largest U.S. Hispanic Focused Digital Network"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\">LATV&#8217;s American Latino audience engagement and reach outranks Telemundo and Univision<\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">June 14, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; LATV (<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3892519-2&amp;h=759757128&amp;u=http%3A%2F%2Fwww.latv.com%2F&amp;a=www.latv.com\" target=\"_blank\" rel=\"nofollow\">www.latv.com<\/a><\/u>) the leading English-speaking Gen Z and Millennial Latino entertainment network in the nation and the second-largest Latino minority-owned media network in <span class=\"xn-location\">the United States<\/span> announced today that it ranked in fifth place in nationwide reach and engagement of U.S. Hispanic audiences by Comscore. LATV&#8217;s engagement of young American Latinos outranks other networks including Telemundo, Univision, and Vice Media Group.<\/p>\n<p>LATV is the nation&#8217;s second-largest Hispanic minority-owned media network, reaching 19% of the American Latino demographic. LATV&#8217;s digital network also reaches over 53 million users per month.<\/p>\n<p><u>Comscore Rankings (<span class=\"xn-chron\">April 2023<\/span>)<\/u><\/p>\n<ol type=\"1\">\n<li>NGL Media<\/li>\n<li>Adsmovil Hispanic Premium Network<\/li>\n<li>H Code Media<\/li>\n<li>Prisa Media US<\/li>\n<li>LATV Network<\/li>\n<li>Univision\u00a0 Digital Network<\/li>\n<li>Hispanic Exchange &#8211; Canela Media<\/li>\n<li>Complex<\/li>\n<li>Vice Media Group<\/li>\n<li>Telemundo Sites<\/li>\n<li>Univision.com<\/li>\n<li>Grupo Televisa<\/li>\n<\/ol>\n<p>&#8220;It&#8217;s an honor to be ranked so highly by Comscore,&#8221; says <span class=\"xn-person\">Andres Palencia<\/span>, CEO of LATV. &#8220;At LATV, our vision is to ensure that all young American Latinos genuinely feel represented and &#8216;seen&#8217; in the media. For many decades, that was not the case. LATV&#8217;s focus on reaching diverse audiences through authentic content resonates with viewers and major blue-chip advertisers who are definitely taking notice.&#8221;<\/p>\n<p>A few of LATV&#8217;s advertisers include Verizon, Target, GM, Chase, Pfizer, Samsung, Sephora, Starbucks, P&amp;G, VW, Statefarm, and Lowe&#8217;s.<\/p>\n<p>LATV&#8217;s ranking is significant as Latinos represent an increasingly affluent and growing U.S. demographic.<\/p>\n<p>According to a 2022 Pew Research Center report, the U.S. Hispanic population reached <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3892519-2&amp;h=29408743&amp;u=https%3A%2F%2Fwww.pewresearch.org%2Fshort-reads%2F2021%2F09%2F09%2Fkey-facts-about-u-s-latinos-for-national-hispanic-heritage-month%2F&amp;a=62.1+million+in+2020\" target=\"_blank\" rel=\"nofollow\">62.1 million in 2020<\/a><\/u>, an increase of 23% over the previous decade that outpaced the nation&#8217;s 7%<\/p>\n<p>overall population growth. A<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3892519-2&amp;h=2299051162&amp;u=https%3A%2F%2Fwww.latinodonorcollaborative.org%2Foriginal-research%2F2022-ldc-fast-facts&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3892519-2&amp;h=88487217&amp;u=https%3A%2F%2Fwww.latinodonorcollaborative.org%2Foriginal-research%2F2022-ldc-fast-facts&amp;a=Latino+Donor+Collaborative\" target=\"_blank\" rel=\"nofollow\">Latino Donor Collaborative<\/a><\/u>\u00a0(LCD) poll shows that American Latinos are fueling the economy at a faster rate: their purchasing power increased by 87% from 2010 to 2020, compared with 51% for the same period amongst non-Latinos. Latinos are also predicted to account for 70% of home ownership over the next 20 years.<\/p>\n<p><b>About LATV<br \/><\/b>LATV is the leading English-speaking Gen Z and Millennial Latino entertainment network in the nation and the second-largest Latino minority-owned media network in <span class=\"xn-location\">the United States<\/span>. LATV earns over 53 million unique views per month and reaches 19% of the American Latino demographic. A pioneering bilingual media company elevating Latino voices and redefining Latino culture,\u00a0 LATV&#8217;s content emphasizes young Latino culture and Latina empowerment, as well as LGBTQ+ and Afro-Latino pride. For more information visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3892519-2&amp;h=759757128&amp;u=http%3A%2F%2Fwww.latv.com%2F&amp;a=www.latv.com\" target=\"_blank\" rel=\"nofollow\">www.latv.com<\/a><\/u>.<\/p>\n<p><b>About Comscore<br \/><\/b>Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging, third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>For more details visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3892519-2&amp;h=759757128&amp;u=http%3A%2F%2Fwww.latv.com%2F&amp;a=www.latv.com\" target=\"_blank\" rel=\"nofollow\">www.latv.com<\/a><\/u><\/p>\n<p>SOURCE  LATV<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\">LATV&#8217;s American Latino audience engagement and reach outranks Telemundo and Univision<\/p>\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">June 14, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; LATV (<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3892519-2&amp;h=759757128&amp;u=http%3A%2F%2Fwww.latv.com%2F&amp;a=www.latv.com\" target=\"_blank\" rel=\"nofollow noopener\">www.latv.com<\/a><\/u>) the leading English-speaking Gen Z and Millennial Latino entertainment network in the nation and the second-largest Latino minority-owned&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-144897","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=144897"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144897\/revisions"}],"predecessor-version":[{"id":144906,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/144897\/revisions\/144906"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=144897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=144897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=144897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}