{"id":145345,"date":"2023-07-20T13:58:00","date_gmt":"2023-07-20T17:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-toyota-scores-with-action-packed-gold-cup-campaign\/"},"modified":"2023-07-20T14:00:01","modified_gmt":"2023-07-20T18:00:01","slug":"toyota-triunfa-con-la-emocionante-campana-de-la-copa-de-oro","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/toyota-triunfa-con-la-emocionante-campana-de-la-copa-de-oro\/","title":{"rendered":"Toyota Scores with Action-Packed Gold Cup Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Tundra empowers Latino small businesses with their communities<\/i><\/p>\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">July 20, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Legions of fans flocked to stadiums across the U.S. to watch their beloved teams play their hearts out during the 2023 Concacaf Gold Cup, which reached its electrifying conclusion on Sunday in <span class=\"xn-location\">Los Angeles, Calif<\/span><b>. <\/b>Toyota took center stage throughout the tournament as the official automotive sponsor, featuring the powerful Toyota Tundra on site at the games.<\/p>\n<div id=\"prni_dvprnejpg0908left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg0908left\" title=\"Toyota Scores with Action-Packed Gold Cup Campaign.\" src=\"https:\/\/mma.prnewswire.com\/media\/2158450\/Toyota_2023_Gold_Cup_HERO.jpg\" alt=\"Toyota Scores with Action-Packed Gold Cup Campaign.\" align=\"middle\"\/><\/div>\n<p>Expanding on the success of last year&#8217;s &#8220;Born to Lend a Hand&#8221; campaign, Toyota embarked on a multifaceted marketing effort centered on empowering small businesses. Throughout the tournament, Toyota engaged with and shared the stories of Latino small business owners, solidifying its commitment to the community and the dependability of the Tundra to be there to lend a hand when you need it most.<\/p>\n<p>&#8220;Soccer runs deep within the tapestry of Hispanic culture, uniting diverse generations as they rally behind their beloved teams,&#8221; expressed <span class=\"xn-person\">Russ Koble<\/span>, Sports Sponsorships senior manager, Toyota Motor North America. &#8220;We were thrilled to once again participate in the Gold Cup tournament, and to share the journey with small businesses and local artists.&#8221;<\/p>\n<p>Businesses highlighted on the Gold Cup stage were featured through a variety of elements, including video board mentions, field signage and public announcements. At select games, the Tundra towed-in small businesses to participate in the action. In <span class=\"xn-location\">Dallas<\/span>, two businesses were featured \u2013 <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3924610-1&amp;h=2447709673&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcastillosoriginal_shop%2F&amp;a=Castillo%27s+Barbershop\" target=\"_blank\" rel=\"nofollow\">Castillo&#8217;s Barbershop<\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3924610-1&amp;h=21350613&amp;u=https%3A%2F%2Fwww.instagram.com%2Fholacafedallas%2F&amp;a=Hola+Caf%C3%A9\" target=\"_blank\" rel=\"nofollow\">Hola Caf\u00e9<\/a>.\u00a0Each business shared its services and products with fans during pre-game activities. More details about the businesses featured during the tournament can be found at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3924610-1&amp;h=2808637421&amp;u=https%3A%2F%2Fwww.toyota.com%2Fespanol%2Fbrand%2F&amp;a=https%3A%2F%2Fwww.toyota.com%2Fespanol%2Fbrand%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.toyota.com\/espanol\/brand\/<\/a>.\u00a0<\/p>\n<p>Toyota also partnered with soccer legend Luis &#8220;El Matador&#8221; Hern\u00e1ndez, a former Mexican National team player, who shared his inspiring story and helped spread the message of support for Latino small businesses during the tournament. In <span class=\"xn-location\">Dallas, Texas<\/span>, on <span class=\"xn-chron\">July 8<\/span>, Hern\u00e1ndez posed with fans and the Gold Cup trophy outside the stadium.<\/p>\n<p><b><span class=\"xn-person\">Fan Zone<\/span>, Trophy Appearances and More<br \/><\/b>Gold Cup attendees enjoyed a diverse range of pre-game activities in the tournament <span class=\"xn-person\">Fan Zone<\/span>, featuring the Toyota F\u00fatbol\u00a0Club. This engaging area catered to soccer enthusiasts of all ages with games, music, and locally curated soccer-themed\u00a0artwork. Fans also had the opportunity to take photos with the Gold Cup Trophy at select venues.<\/p>\n<p>The campaign was executed across various channels, including broadcast, digital, and social media platforms, as well as through on-site activations. The sponsorship and creative elements were developed by Conill, Toyota&#8217;s Hispanic marketing partner.<\/p>\n<p>This is the fourth consecutive Concacaf Gold Cup that Toyota has supported as the official automotive sponsor. The tournament featured the best teams from <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Central America<\/span>, and the <span class=\"xn-location\">Caribbean<\/span>. Now in its 17<sup>th<\/sup> edition, the tournament included 16 national teams facing off in 15 stadiums in 14 U.S. and Canadian cities from <span class=\"xn-chron\">June 24<\/span> \u2013 <span class=\"xn-chron\">July 16<\/span>. And coming 2024, Toyota will join the excitement of the inaugural Women&#8217;s Gold Cup tournament.<\/p>\n<p><b><u>About Toyota<br \/><\/u><\/b>Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and\u00a0Lexus brands, plus our nearly 1,500 dealerships.\u00a0<\/p>\n<p>Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota&#8217;s 10th plant in <span class=\"xn-location\">North Carolina<\/span> will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.<\/p>\n<p>Through its Driving Possibilities initiative, the Toyota <span class=\"xn-location\">USA<\/span> Foundation has committed <span class=\"xn-money\">$110 million<\/span> to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company&#8217;s 14 U.S. operating sites.<\/p>\n<p>Media contacts:<br \/><span class=\"xn-person\">Sam Mahoney<\/span><br \/>Toyota Motor North America<br \/><a href=\"mailto:samuel.mahoney@toyota.com\" target=\"_blank\" rel=\"nofollow\">samuel.mahoney@toyota.com<\/a><br \/>424-360-3028<\/p>\n<p>Delia L\u00f3pez<br \/>Conill for Toyota<br \/><a href=\"mailto:delia.lopez@conill.com\" target=\"_blank\" rel=\"nofollow\">delia.lopez@conill.com<\/a><br \/>424-239-4078<\/p>\n<div id=\"prni_dvprnejpg2d42left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg2d42left\" title=\"Toyota brand logo.\" src=\"https:\/\/mma.prnewswire.com\/media\/785813\/TOYOTA_MEDIA_RELATIONS_LOGO.jpg\" alt=\"Toyota brand logo.\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3924610-1&amp;h=2138416568&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2158450%2FToyota_2023_Gold_Cup_HERO.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2158450%2FToyota_2023_Gold_Cup_HERO.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2158450\/Toyota_2023_Gold_Cup_HERO.jpg<\/a><\/p>\n<p>Logo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3924610-1&amp;h=4255363491&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F785813%2FTOYOTA_MEDIA_RELATIONS_LOGO.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F785813%2FTOYOTA_MEDIA_RELATIONS_LOGO.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/785813\/TOYOTA_MEDIA_RELATIONS_LOGO.jpg<\/a><\/p>\n<p>SOURCE  Toyota Motor North America<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Tundra empowers Latino small businesses with their communities<\/i><\/p>\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">July 20, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Legions of fans flocked to stadiums across the U.S. to watch their beloved teams play their hearts out during the 2023 Concacaf Gold Cup, which reached its electrifying conclusion on Sunday in <span class=\"xn-location\">Los Angeles, Calif<\/span><b>. <\/b>Toyota took center stage throughout the tournament as the official automotive sponsor, featuring the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":145346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-145345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/145345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=145345"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/145345\/revisions"}],"predecessor-version":[{"id":145353,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/145345\/revisions\/145353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/145346"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=145345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=145345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=145345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}